Press Releases
Rising Player Engagement: SOFTSWISS Jackpot Aggregator Case Study
The SOFTSWISS Jackpot Aggregator, a versatile solution designed to enhance player engagement in online casinos, has unveiled the results of a recent jackpot campaign launched for one of its clients. According to the case study, the average number of active players surged by 40% within just one month of the campaign’s launch.
To assess the impact of jackpot campaigns on key casino metrics and gauge their effectiveness, the team behind the SOFTSWISS Jackpot Aggregator analysed the data derived from their esteemed client, LevelUp. Established in 2020 and licensed in Curacao, this online casino has already garnered a highly loyal audience spanning across Europe, Canada, and Oceania. Boasting a collection of over 7,000 games, the operator consistently offers diverse bonuses and rewards to its players. Introducing the Mystery Progressive Jackpot to LevelUp’s offerings marked a pivotal moment for elevating player loyalty and enhancing key casino metrics.
When comparing the figures prior to the launch of the jackpot campaign with the figures from one month later, a noticeable upward trend was observed across all major metrics. In addition to the 40% surge in Average Active Players, the monthly Average Bet Count also witnessed a 30% upswing. Furthermore, the LevelUp team observed heightened player engagement after reward wins. The LevelUp team shared: “One of the players who hit the biggest jackpot during the campaign subsequently redeposited the amount won. This signifies genuine player interest and loyalty as they return to our casino to try their luck in jackpot games.”
Besides the metrics mentioned, the experts have also measured the Average Turnover, Average Real Players, Average Deposit & Bet, as well as a range of other indicators. All these measurements collectively illustrate the efficacy of the jackpot campaigns orchestrated by the SOFTSWISS Jackpot Aggregator. More detailed insights are provided in the case study.
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, remains fervently enthusiastic about the launched promotional campaign. He notes: “Placing our clients’ success at the forefront, we transcend conventional solutions and provide a versatile service, expertise, and support throughout every stage of a jackpot campaign. The LevelUp case study demonstrates that remarkable results can be achieved within a mere month of launch – an outcome facilitated by the collaborative partnership between our team and the client.”
The LevelUp team shares: “We are keen to deliver the best offers to our players and provide access to the widest range of opportunities available in the market. The integration with the SOFTSWISS Jackpot Aggregator marked a significant stride forward, expertly addressing the escalating desire among players for engaging incentives. The integration process was seamless and expeditious, yielding tangible results swiftly, as evidenced by the rising key metrics. We extend our gratitude to the SOFTSWISS team for their consummate professionalism!”
The Jackpot Aggregator is preparing to take its place at the upcoming SBC Summit Barcelona 2023, where it will be showcased alongside other innovative SOFTSWISS products. At stand CG58, operators will have a unique opportunity to explore the multifaceted attributes of jackpots.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
casino entertainment
Plaza Hotel & Casino books The Tony Bennett Experience for Aug. 8 in Las Vegas
Plaza Hotel & Casino will host The Tony Bennett Experience for a one-night performance on Saturday, Aug. 8 at 7 p.m. in its classic Vegas showroom, the downtown Las Vegas operator said in a release.
The show features Las Vegas headliner and tribute artist Tom Stevens and his Jazz Ensemble, and is billed as a celebration of Tony Bennett’s 100th Anniversary. Plaza said Stevens will be backed by a four-piece band and perform songs including “I Left My Heart in San Francisco” and “The Way You Look Tonight.”
Tickets are on sale through the Plaza Hotel & Casino website.
The post Plaza Hotel & Casino books The Tony Bennett Experience for Aug. 8 in Las Vegas appeared first on Americas iGaming & Sports Betting News.
anime
G2 drops limited-edition One Piece streetwear capsule on June 25
The esports organisation’s second anime apparel collaboration will be sold exclusively via g2esports.com/shop.
G2 is launching a limited-edition G2 | One Piece capsule collection on June 25, with the drop available exclusively through the organisation’s online store at g2esports.com/shop.
The collection is inspired by One Piece’s Gear 5 Monkey D. Luffy and includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags. According to G2, the items use a black-and-white palette and feature a minimalist embroidered logo alongside a custom G2 | One Piece Jolly Roger that combines the G2 samurai emblem with Luffy’s straw hat.
“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. “We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”
G2 described the drop as its second anime collaboration, following a previous apparel collaboration with Solo Leveling. The company positioned the release as part of its broader effort to connect esports, anime, and streetwear.
One Piece debuted in 1999 and remains one of the largest anime franchises globally. G2 cited over 600 million manga copies sold and more than 1,160 episodes for the series.
The post G2 drops limited-edition One Piece streetwear capsule on June 25 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Ygam joins four UKRI-funded gambling harms research partnerships
Projects sit within UKRI’s Research Programme on Gambling and the GHR-UK Evidence Centre, backed by the statutory levy.
Ygam has been named as a partner on four projects funded through the UKRI Research Programme on Gambling, supported by the statutory levy. The charity will work with academic teams including the University of Birmingham, Bournemouth University, the University of Plymouth, Lancaster University, and Liverpool John Moores University.
The four projects sit within the Gambling Harms Research UK (GHR-UK) Evidence Centre, which coordinates 19 one-year Innovation Partnerships under the programme. UKRI has been appointed by the UK Government to oversee research commissioned through the new statutory Gambling Levy. Under the levy, 20% of annual funding will be allocated to research, equating to £22.1 million in 2025/26.
Emily Tofield, Chief Executive of Ygam, said: “We are pleased to be working in partnership with leading university partners, contributing our expertise in a key strategic area of our work. A defining strength of our approach is that it is grounded in robust insight and research, underpinning everything we do. This enables us to understand how and why harms emerge and translate that into practical, preventative education that is credible and scalable. We look forward to achieving these outcomes together and informing effective measures to prevent harms among children and young people.”
Ygam said its advisory panels — including young people, individuals with lived experience, community and faith leaders, gaming and esports representatives, and student ambassadors — will help shape the research to reflect “real-world experience and diverse community perspectives.”
The four partnerships are: INTEGRATE (University of Birmingham, Ygam, Al-Hurraya and Community Connexions), focused on intersectional gambling harm and interventions for children, young people and emerging adults; “From Evidence to Action: Safeguarding Neurodivergent Young People in Gamified Digital Environments” (Bournemouth University, Ygam, Work’n’Diversity CIC), focused on gambling-like risks in gamified digital environments; GRASP (University of Plymouth-led partnership including NatCen, NHS and third-sector organisations, and Ygam), mapping support pathways and gaps in prevention and recovery; and GRACE-Net (Lancaster University and Liverpool John Moores University with local authorities, NHS partners, third-sector organisations and Ygam), testing collaborative approaches in the North West of England and sharing learning more widely.
The post Ygam joins four UKRI-funded gambling harms research partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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