Gaming
Scientific Games Debuts Ground-breaking iLottery Game Hub Technology and Services
Scientific Games announces the debut of a lottery industry first with the launch of the SG Content Hub and Partner Program, a unique combination of content aggregator and game content partnership program with best-in-class, lottery-focused game studios across the globe. In addition to improving access to lottery-focused games and distribution, bringing the SG Content Hub and Partner Program together benefits both game studios and lotteries through streamlined operations, simplified tech integrations, and enhanced data and analytics that drive game development and iLottery game portfolio management.
The new SG Content Hub offers one-stop, frictionless access to multiple iLottery game studios and integrates seamlessly with a lottery’s existing gaming systems and iLottery technology. Scientific Games partners with lotteries on iLottery game portfolio planning and management, game studio contract negotiations, studio integrations, and billing, which streamlines the entire digital content management process.
Partner game studios that are part of the company’s Partner Program will have access to select licensed properties from Scientific Games’ portfolio of 100+ brands to develop new iLottery game experiences only available on the SG Content Hub. All participating studios and their games will meet robust standards, including responsible gaming criteria and lottery best practices. All participating studios and their games will meet robust standards, including responsible gaming criteria, regulatory and product compliance requirements, and lottery best practices.
Steve Beason, President of Digital and Sports for Scientific Games, said, “We’ve laid the foundations of our all-new digital lottery business over the past 16 months, now we are applying our 50 years of game portfolio management experience to help lotteries build dynamic, high-performing iLottery game programs with top games from a selection of game studios. Combining the SG Content Hub and Partner Program is ground-breaking for the lottery industry. There’s nothing like it available in the market today.”
Scientific Games designed the SG Content Hub to remove the challenges that lotteries often experience when expanding game content in their iLottery programs. The platform provides a diverse and exciting selection of games from a variety of game studios to keep iLottery portfolios relevant and entertaining for players.
Steve Hickson, VP of Digital Games for Scientific Games, said, “The SG Content Hub gives lotteries access to iLottery games from our game studios as well as curated, best-in-class games from boutique studios they may not have access to. The number of studios in our Partner Program will continue to grow for the ultimate benefit of lotteries and their players’ entertainment experience.”
The SG Content Hub also offers access to highly popular branded iLottery games such as THE PRICE IS RIGHT, MONOPOLY and THE GAME OF LIFE from the company’s portfolio of 100+ licensed brands. This simplifies planning for omni-channel licensed game launches across retail and digital, including instant scratch games, Fast Play terminal-generated games, and eInstant games.
“Scientific Games has long been known for setting the global standard for the highest quality lottery games and content delivery that meets and often exceeds responsible gaming standards. We’re bringing five decades of lottery portfolio management experience and player insights to hand-select iLottery games to maximize portfolio performance,” said Hickson.
The company will unveil the SG Content Hub at the North American Association of State and Provincial Lotteries 2023 Conference in late October with demonstrations of how the platform can operate independently or fully integrate with the company’s next generation iLottery systems platform.
Flexion has signed a partnership with ARK Games to bring Fishing Travel to its growing portfolio of titles on the alternative app stores. The game will launch on the Amazon Appstore, Samsung Galaxy Store, Samsung Instant Play, Xiaomi GetApps, Epic Games Store and ONE store during during Q2 2026.
Fishing Travel is currently a Top 30 Grossing Casual game in the US alone. It has over 1 million downloads on Google Play and a 4.5-star user rating.
Flexion handles the technical work of bringing a game to alternative channels. This approach relies on 20 years of expertise and a deep bench of alternative market experts. On average, Flexion adds more than 10% in incremental revenue to the titles it represents. Its current portfolio includes 37 top-grossing games, including four titles that have reached the Top 10 grossing charts on Google Play.
As part of this agreement, Flexion will use its Exprexion Markets service to manage the technical requirements and platform relations for ARK Games.
“The old playbook for mobile growth is broken. For too long, developers have been forced to rent their audiences from a duopoly that takes a 30% cut of every dollar earned. We are providing the independence studios need to expand. By using Exprexion Markets, we help partners like ARK Games reclaim their margins and reach global audiences on their own terms,” said Jens Lauritzson, CEO of Flexion.
The mobile market is shifting towards alternative distribution as a strategic necessity. High store taxes and rising acquisition costs have made the traditional model difficult for many studios to sustain. Flexion acts as a partner in scaling revenue and securing earned margins without the typical upfront costs.
“We built Fishing Travel to be a high-quality simulation, and we want to reach the widest possible audience of enthusiasts,” said Xie Xiaoran, BD Director, ARK Games.
Fishing Travel is an exploratory fishing game where players choose from a variety of settings—lakes, rivers and the open ocean. Each location hosts unique species that require specific skills to catch.
The post Flexion Enters into Partnership with ARK Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BiS Brasília is confirmed for June 2–3, bringing a strong focus on responsible governance and the future of the gaming and betting industry in Brazil.
The event will take place on June 2–3 at the Royal Tulip Brasília Alvorada hotel.
The event will gather key stakeholders, authorities, and industry leaders to discuss major developments shaping the sector.
In its second edition, the event expects a 20% increase in attendance compared to last year.
“Reaching the second edition of BiS Brasília represents the consolidation of an essential space for dialogue between the private sector, authorities, and experts at a decisive moment for the Brazilian market.
Brasília is the center of the country’s major regulatory discussions, and bringing together key ecosystem players in the federal capital reinforces the event’s commitment to building a more transparent, responsible, and sustainable industry,” said Alessandro Valente, the cofounder.
Tickets are available at: https://brazilianigamingsummit.com/brasilia/
About BiS Brasília
In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, fostering dialogue between the private sector, public authorities, and society on the development of Brazil’s regulated market for gaming, casinos, and lotteries.
The event brings together business leaders, regulators, and industry experts to discuss key strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR standards.
BiS SiGMA South America is part of the SiGMA World events portfolio, one of the leading global platforms for B2B business networking and events focused on the gaming and betting industry.
The post BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future appeared first on Americas iGaming & Sports Betting News.
Tequity Publishing has launched K-Pop Drop, a Burst Game from Mirror Image Gaming, with an exclusive first release on Stake. The game went live on 11th May 2026 and will be available only on Stake initially, before expanding to Tequity’s wider operator network the following week.
According to the companies, K-Pop Drop is an anime-inspired Burst Game featuring escalating multipliers and interactive mechanics. The title includes potential multipliers of up to 5000x and follows a character called Sakura as she progresses through gameplay features including boosts, landing zones, bonus triggers, and hazards.
“K-Pop Drop immediately stood out to us as the type of modern, high-energy content we believe is becoming increasingly important within the market,” said Dominic Sawyer, VP Growth at Tequity. “Players today are looking for more interactive, entertaining experiences that feel highly engaging from the first second of gameplay. Mirror Image Gaming has done a fantastic job creating a game with real personality and strong replayability, and we’re excited to launch it first with Stake before rolling it out across the wider network.”
Mirror Image Gaming CEO Gray Wagner said the Stake launch is intended to broaden the game’s reach. “We wanted K-Pop Drop to feel fast, unpredictable, energetic, and memorable – something that instantly stands out both visually and through gameplay,” said Wagner. “Working with Tequity Publishing and launching first with Stake gives the game an incredibly strong platform from day one, and we’re excited to see players experience it.”
Tequity said K-Pop Drop will become available to its wider operator network from the week commencing 18th May.
The post Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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