Latest News
The Unit and Red Knot Communications announce strategic alliance
The Unit, the leader in nearshore product development and marketing for sports betting and igaming, is entering a strategic alliance with Red Knot Communications, the PR and communications specialists in sports betting, igaming and general sports.
The partnership will allow both companies to align their strategies and expertise across several areas of operations, including PR and communications, branding, PPC, SEO, paid social, martech solutions and more. The Unit will expand its full-service marketing by adding Red Knot’s deep PR and media expertise, particularly in territories such as the US, Canada and LatAm.
Red Knot was founded in 2020 to operate at the intersection of sports, sports betting and gaming around the world with offices in the US, the UK, Latin America and the UAE. The Red Knot team works with the biggest media outlets and has amplified the profile of a diverse portfolio, including start-up sports leagues such as Major League Pickleball and Major League Cricket. Red Knot also works with sports betting and gaming companies such as 1st Technology, Angstrom Sports and PlayStar, as well as affiliate giants including Spotlight Sports Group and Playmaker Capital.
The first stage of the strategic alliance sees Mark O’Hare widen his responsibilities as Head of Business Development across both Red Knot and The Unit.
Mark possesses extensive industry experience in the betting and gaming sector, and since joining The Unit in 2018, he has spent time working and living in Ireland, France and the US. Mark manages several key client accounts for The Unit, assisting with SEO and PPC strategy and execution for the likes of Pala Interactive, NorthStar Bets and VIP Casino in Canada, LulaBet and PalaceBet in South Africa, Monkey Knife Fight and PlayStar Casino in the US, and BetRegal and Slotbox in Ireland.
Mark O’Hare said: “It’s a thrill to take on a new role with Red Knot as part of a very exciting project. I’ve really enjoyed my time with The Unit so far, and this collaboration with Red Knot feels like a fantastic opportunity to combine the strengths of both companies to the benefit of our clients. I look forward to working across both sides to ensure this partnership provides synergies and growth across a long-term period.”
Paddy Casey, Co-Founder at The Unit, said: “It’s fantastic to announce this strategic alliance with Red Knot. We have always found them to be a pleasure to work with, and their experience in PR and media in the gaming industry has already accelerated our own industry presence. At this point in the relationship, it feels like the perfect time to work together and make sure we can back each other in the best ways possible.
“Mark has been vital in supporting The Unit’s growth, having been with the company for most of its existence, and he will be the perfect figure to lead this new venture. I very much look forward to working with Mark further as this alliance gets off the ground.”
Andy Clerkson, Partner at Red Knot Communications, said: “I am delighted to launch our strategic alliance with The Unit. Our skill sets, target territories and client lists are totally complimentary. This global partnership crystallises a hive mind of two successful companies, comprised of very experienced gaming industry professionals who can super charge marketing for any B2C or B2B gaming or betting brand, anywhere in the world. We are very pleased to appoint Mark as Head of Business Development for the twin companies. It’s a clear signal of our intent.”
Latest News
Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX
Platform provider Vegangster has completed the integration of JackpotX, a flexible jackpot engine developed by Sharedluck, giving operators a new way to run scalable jackpot campaigns across brands and game catalogues. The integration focuses on player-contribution jackpots, creating an additional revenue stream for operators.
JackpotX provides more granular control than traditional jackpot tools. Operators can configure several jackpot tiers, define custom triggers, and adjust campaign parameters in real time without downtime. This makes it easier to launch targeted campaigns quickly and align jackpots with specific retention or promotional objectives.
With the integration, Vegangster clients can manage jackpots directly inside their existing back office. Campaigns can be linked to selected brands, game groups, or specific player cohorts, with real-time performance insights available through Sharedluck’s dashboards. This helps teams monitor engagement, track contribution levels, and optimise campaigns while they are Running.
For players, jackpot values update in real time across all touchpoints, including lobby displays, game interfaces, and promotional banners, creating visible momentum as prizes grow. This transparency drives catalogue exploration and extends session time, giving operators a practical tool for supporting both short-term promotional bursts and longer-term engagement Strategies.
Michael Oziransky, Chief Product Officer at Vegangster, said:
“Jackpots remain one of the clearest levers for engagement in online casinos. Sharedluck built an engine that offers operators the level of precision and flexibility they expect from modern tools. With JackpotX inside Vegangster, teams can run customised jackpot campaigns at the speed their operations require.”
The partnership brings Sharedluck’s jackpot engine directly into Vegangster’s ecosystem, giving operators a straightforward way to deploy contribution-based jackpots and track performance through real-time analytics.
Chris Scicluna, Co-Founder at Sharedluck, said:
“We are excited to bring JackpotX to Vegangster operators. In successful campaigns, we have seen higher retention, longer session times, stronger conversion from casual to regular play, and clear uplift in VIP-focused promotions. We look forward to seeing Vegangster clients achieve similar results.”
The integration is now available for all Vegangster operators. Existing clients can enable JackpotX through their account manager, with configuration handled inside the Vegangster back office and supported by Sharedluck’s analytics dashboards. New operators can access the module during onboarding as part of their standard setup process.
Operators can get a closer look at JackpotX at ICE Barcelona, Fira Barcelona Gran Via, 19–21 January 2026, with live demos available at stand 1E20.
About SharedLuck
Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
Press contact
Romans Kozlovskis
Senior Content & PR Manager
The post Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX
Platform provider Vegangster has completed the integration of JackpotX, a flexible jackpot engine developed by Sharedluck, giving operators a new way to run scalable jackpot campaigns across brands and game catalogues. The integration focuses on player-contribution jackpots, creating an additional revenue stream for operators.
JackpotX provides more granular control than traditional jackpot tools. Operators can configure several jackpot tiers, define custom triggers, and adjust campaign parameters in real time without downtime. This makes it easier to launch targeted campaigns quickly and align jackpots with specific retention or promotional objectives.
With the integration, Vegangster clients can manage jackpots directly inside their existing back office. Campaigns can be linked to selected brands, game groups, or specific player cohorts, with real-time performance insights available through Sharedluck’s dashboards. This helps teams monitor engagement, track contribution levels, and optimise campaigns while they are Running.
For players, jackpot values update in real time across all touchpoints, including lobby displays, game interfaces, and promotional banners, creating visible momentum as prizes grow. This transparency drives catalogue exploration and extends session time, giving operators a practical tool for supporting both short-term promotional bursts and longer-term engagement Strategies.

Michael Oziransky, Chief Product Officer at Vegangster, said:
“Jackpots remain one of the clearest levers for engagement in online casinos. Sharedluck built an engine that offers operators the level of precision and flexibility they expect from modern tools. With JackpotX inside Vegangster, teams can run customised jackpot campaigns at the speed their operations require.”
The partnership brings Sharedluck’s jackpot engine directly into Vegangster’s ecosystem, giving operators a straightforward way to deploy contribution-based jackpots and track performance through real-time analytics.
Chris Scicluna, Co-Founder at Sharedluck, said:
“We are excited to bring JackpotX to Vegangster operators. In successful campaigns, we have seen higher retention, longer session times, stronger conversion from casual to regular play, and clear uplift in VIP-focused promotions. We look forward to seeing Vegangster clients achieve similar results.”
The integration is now available for all Vegangster operators. Existing clients can enable JackpotX through their account manager, with configuration handled inside the Vegangster back office and supported by Sharedluck’s analytics dashboards. New operators can access the module during onboarding as part of their standard setup process.
Operators can get a closer look at JackpotX at ICE Barcelona, Fira Barcelona Gran Via, 19–21 January 2026, with live demos available at stand 1E20.
About SharedLuck
Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
Press contact
Romans Kozlovskis
Senior Content & PR Manager
Big Daddy Gaming
Big Daddy Gaming® signs with Yolo Group’s Hub88 to accelerate European distribution
The post Big Daddy Gaming® signs with Yolo Group’s Hub88 to accelerate European distribution appeared first on Gaming and Gambling Industry Newsroom.
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