Latest News
The Unit and Red Knot Communications announce strategic alliance
The Unit, the leader in nearshore product development and marketing for sports betting and igaming, is entering a strategic alliance with Red Knot Communications, the PR and communications specialists in sports betting, igaming and general sports.
The partnership will allow both companies to align their strategies and expertise across several areas of operations, including PR and communications, branding, PPC, SEO, paid social, martech solutions and more. The Unit will expand its full-service marketing by adding Red Knot’s deep PR and media expertise, particularly in territories such as the US, Canada and LatAm.
Red Knot was founded in 2020 to operate at the intersection of sports, sports betting and gaming around the world with offices in the US, the UK, Latin America and the UAE. The Red Knot team works with the biggest media outlets and has amplified the profile of a diverse portfolio, including start-up sports leagues such as Major League Pickleball and Major League Cricket. Red Knot also works with sports betting and gaming companies such as 1st Technology, Angstrom Sports and PlayStar, as well as affiliate giants including Spotlight Sports Group and Playmaker Capital.
The first stage of the strategic alliance sees Mark O’Hare widen his responsibilities as Head of Business Development across both Red Knot and The Unit.
Mark possesses extensive industry experience in the betting and gaming sector, and since joining The Unit in 2018, he has spent time working and living in Ireland, France and the US. Mark manages several key client accounts for The Unit, assisting with SEO and PPC strategy and execution for the likes of Pala Interactive, NorthStar Bets and VIP Casino in Canada, LulaBet and PalaceBet in South Africa, Monkey Knife Fight and PlayStar Casino in the US, and BetRegal and Slotbox in Ireland.
Mark O’Hare said: “It’s a thrill to take on a new role with Red Knot as part of a very exciting project. I’ve really enjoyed my time with The Unit so far, and this collaboration with Red Knot feels like a fantastic opportunity to combine the strengths of both companies to the benefit of our clients. I look forward to working across both sides to ensure this partnership provides synergies and growth across a long-term period.”
Paddy Casey, Co-Founder at The Unit, said: “It’s fantastic to announce this strategic alliance with Red Knot. We have always found them to be a pleasure to work with, and their experience in PR and media in the gaming industry has already accelerated our own industry presence. At this point in the relationship, it feels like the perfect time to work together and make sure we can back each other in the best ways possible.
“Mark has been vital in supporting The Unit’s growth, having been with the company for most of its existence, and he will be the perfect figure to lead this new venture. I very much look forward to working with Mark further as this alliance gets off the ground.”
Andy Clerkson, Partner at Red Knot Communications, said: “I am delighted to launch our strategic alliance with The Unit. Our skill sets, target territories and client lists are totally complimentary. This global partnership crystallises a hive mind of two successful companies, comprised of very experienced gaming industry professionals who can super charge marketing for any B2C or B2B gaming or betting brand, anywhere in the world. We are very pleased to appoint Mark as Head of Business Development for the twin companies. It’s a clear signal of our intent.”
Compliance Updates
CT Interactive announces certification of new games for the Italian market
CT Interactive is thrilled to announce that new titles have officially received certification for the Italian market, ready to bring a fresh wave of entertainment to players across the country. This certification ensures that the games adhere to Italy’s stringent regulatory standards for fairness, security, and quality, reinforcing CT Interactive’s dedication to providing top-tier gaming experiences.
The newly certified games include: 5x Cherry Party, Christmas Storm, Jester Jack, Lucky Kiwi, Mega Gnome, Piggy Crash, Star Girl, The Big Chilli, The New Queen of Fruits, Treasure Chase.
These exciting games offer a diverse range of themes, from the festive charm of Christmas Storm to the whimsical adventures of Piggy Crash and Mega Gnome. Whether players are in the mood for the nostalgic appeal of a classic fruit slot like The New Queen of Fruits, or looking for thrilling treasure hunts in Treasure Chase, there’s something for every type of player.
Each game has been developed with a focus on delivering engaging features, rewarding bonuses, and immersive gameplay. With unique mechanics and visually striking graphics, these releases are designed to captivate Italian players and keep them returning for more.
CT Interactive remains committed to enhancing the Italian gaming landscape by consistently providing fresh, exciting content and introducing new ways to play.
The post CT Interactive announces certification of new games for the Italian market appeared first on European Gaming Industry News.
Cryptocurrency
SOFTSWISS Survey Q3’24: 58% Cite Crypto as Key Driver in New Markets
SOFTSWISS, a tech company and pioneer in crypto gaming with over 15 years of experience, conducted a survey revealing that the majority view crypto as a key driver for growth in new markets. Experts also analysed this year’s crypto bets to share the latest insights.
Bitcoin recently reached a historic high, getting closer to 90,000 euro per coin. However, during the third quarter of 2024, it faced its sharpest drop in several years. SOFTSWISS experts examine how these market shifts have influenced iGaming performance in the quarterly ‘State of Crypto’ analytics.
A Quarter of the World’s Population Engages in iGaming
Global iGaming statistics indicate that approximately 26% of the world’s population were ever engaged in iGaming. By 2028, the iGaming market is projected to reach 243.2 million users, with a market volume nearing 130 billion euro, a substantial portion of which is expected to involve cryptocurrency.
SOFTSWISS data shows that during the 9 months of 2024, the Total Bet Sum, including both fiat and crypto, increased by 43.1% compared to the same period of 2023. Simultaneously, the Total Bet Count showed even more impressive growth, surpassing 44.5%.
An in-depth comparison analysis since 2022 demonstrates fiat bets are rising much more rapidly than crypto. A comparison between the first nine months of 2024 and the same period of the previous year revealed that the Fiat Bet Sum achieved a 50.4% boost. The conservative approach toward payment methods has resulted in Crypto Bet Sum growing at a slower pace compared to fiat and has led to a modest 4-percentage-points (p.p.) decline in the crypto share in 2024.
[1] Based on data from ongoing projects[
Potential of Crypto in iGaming 2025
According to the SOFTSWISS iGaming Trends 2025 Report, cryptocurrency is set to remain one of the preferred payment methods within the sector. Based on the company’s survey, 58% of respondents identified crypto as the primary driver of growth in new markets, underscoring its essential role in shaping the industry’s future.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, reflects on the possibilities of crypto: “Integrating crypto payments allows iGaming businesses to operate globally, delivering greater speed and convenience. With iGaming’s naturally borderless reach, this expands platforms’ access to a wider international audience, boosting their global growth potential.”
“What is more, crypto transaction fees can be almost three times lower compared to traditional fiat gateways, allowing iGaming businesses to save on processing costs and reinvest that capital”, adds Max Krupyshev, CEO of CryptoProcessing by CoinsPaid.
SOFTSWISS data confirms stable interest in crypto. In the first nine months of 2024, the Crypto Bet Sum increased by 15.2% compared to the same period the previous year. A long-term quarter-by-quarter analysis reveals a consistent growth pattern, though the third quarter of 2024 saw a 9 p.p. decline from the previous quarter. The drop aligns with the decline in the exchange rates of major cryptocurrencies, including Bitcoin, Litecoin, and Ethereum, which occurred in the third quarter.
Meanwhile, the Crypto Bet Count rose by 16.2% in Q3 2024, indicating stable interest in crypto gaming. This combination reveals that while engagement in crypto betting remains steady, the total wagered sum is closely correlated to fluctuations in cryptocurrency exchange rates.
Altcoins Share Growth
The top five most popular cryptos in iGaming have remained stable over the years, with some shifts in the ranking order. Bitcoin, Ethereum, Litecoin, Tether, and Dogecoin are the most popular among crypto players. While altcoins accounted for only 25.1% of bets over the first nine months of last year, their share increased significantly to over 47% during the same period in 2024.
Bitcoin’s share dropped by 22 p.p. during the nine months of 2024 compared to the same period of 2023. At the same time, Tether and Litecoin saw the most impressive share growth, with over 8 p.p. and 7.8 p.p., respectively. Ethereum strengthened by 4.9 p.p.
Another impactful trend reveals some casinos, like Rollbit and Shuffle, utilise their own iGaming tokens to boost player engagement. Tokens designed specifically for gaming offer enhanced compatibility across platforms, lower volatility, and exclusive perks for users. Crypto drives the development of new payment methods and business growth.
Vitali Matsukevich summarises: “Crypto offers iGaming operators key advantages beyond lower costs and global reach. Blockchain enhances safety and fairness through transparency and traceability, with each transaction and game result permanently recorded and tamper-proof. Partnering with trusted crypto experts allows operators to harness these benefits, positioning themselves for growth and effectively navigating market shifts.”
The new SOFTSWISS iGaming Trends 2025 Report offers more insights about crypto in the ever-evolving iGaming sector. The visionary report is free to download via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Survey Q3’24: 58% Cite Crypto as Key Driver in New Markets appeared first on European Gaming Industry News.
Latest News
Sumsub and SoftGamings Forge Strategic Partnership to Enhance Player Verification and Fraud Prevention
Sumsub, a global full-cycle verification platform, and SoftGamings, a leading developer of gaming platforms and turnkey iGaming systems, are pleased to announce a strategic partnership aimed at strengthening the security and compliance features of iGaming solutions worldwide.
This collaboration combines Sumsub’s cutting-edge verification technologies with SoftGamings’ innovative gaming platforms, ensuring smoother player onboarding, enhanced fraud detection, and seamless, secure user experiences. Under this partnership, SoftGamings will integrate Sumsub’s advanced KYC (Know Your Customer) checks, Player Behavior Monitoring, Fraud Networks Detection, and Payment Fraud Prevention solutions into its platform, offering clients enhanced protection against fraud while streamlining the user journey from registration to gameplay.
“Security and reliability are at the core of everything we do at SoftGamings,” said Anna Kiselova, Head of Partnerships at SoftGamings. “Teaming up with Sumsub strengthens our commitment to providing our customers with a platform that is not only feature-rich but also secure and aligned with the highest industry standards. This collaboration ensures that our clients can offer their players a safe and seamless experience, without compromising on performance or speed.”
SoftGamings’ platform currently handles over 50 billion transactions annually, supports 100 million registered players, and boasts an uptime rate among the best in the industry. Through this partnership, SoftGamings aims to provide its clients with an even more secure environment, allowing for faster player onboarding, enhanced fraud detection capabilities, and a smoother user experience overall.
The partnership also promises to empower gaming operators to monitor player behavior more effectively, identify potential risks, and prevent fraud before it happens—all while complying with ever-evolving regulatory requirements.
“We are thrilled to partner with SoftGamings, a company with a long-standing reputation for providing high-performance iGaming platforms,” comments Kris Galloway, Head of iGaming Product at Sumsub. “By combining our industry-leading verification and fraud prevention tools with SoftGamings’ cutting-edge solutions, we’re able to offer iGaming operators across the globe a seamless and secure experience from day one. This partnership represents a significant step forward in simplifying compliance and reducing digital fraud in the iGaming ecosystem.”
The post Sumsub and SoftGamings Forge Strategic Partnership to Enhance Player Verification and Fraud Prevention appeared first on European Gaming Industry News.
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