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WILLIAM HILL RENEWS RACING LEAGUE SPONSORSHIP
Racing League today confirms William Hill as the official betting partner of the 2023 competition.
Partnering for a third consecutive year, the leading bookmaker will have exclusive naming rights to all races across the six weeks as well as exclusive access and content throughout.
In 2023, Racing League will see seven teams of racehorse trainers and jockeys representing seven regions of Great Britain and Ireland competing across six fixtures, starting on Thursday 27 July at Great Yarmouth. Over £2,000,000 in prize money will be available across a total of 42 races with teams earning points for their finishing positions in each race.
As in 2022, there will be a prize for both the top team as well as for the Jockey who accumulates the most points across Racing League. Official betting partners William Hill make The East favourites for the overall title at 4/1, with Billy Loughnane, riding for Ireland, and 2022 Top Jockey Saffie Osborne, riding for Wales & The West, 14/1 chances to be crowned top jockey.
William Hill offer £4,600 in prizes to grooms
The league’s leading jockey will wear a white William Hill-sponsored armband throughout the competition, while the leading team will sport a navy version. William Hill will donate £50 per race to the groom responsible for the best turned out winner, with each going into a prize draw for a £2,500 cash prize on the last day at Southwell.
William Hill spokesperson, Lee Phelps, said: “We are looking forward to being involved with Racing League again. It’s a really innovative and unique concept within horse racing which offers great prize money and competitive racing for all involved, and we’d like to continue supporting that. It promises to be a fantastic six weeks and we’re looking forward to seeing who will win the race to the top and be crowned the 2023 champions.
“As was the case in 2022, we’re also putting up £4,600 for grooms. They play a vital role in the horse racing industry and should be rewarded for all the hard work they put in.”
Jeremy Wray, CEO of Racing League, said: “We were really happy with how Racing League progressed in 2022, and are looking forward to an even bigger and better version this year.
“William Hill are long-term supporters of racing in this country, and we are delighted they are supporting Racing League again. We look forward to working together in promoting both their brand, as well as our competition to new and existing racing fans across the country.”
Top Team:
4/1 The East, 9/2 Wales & The West, 5/1 Yorkshire, 5/1 London & The South, 6/1 Ireland, 6/1 The North, 7/1 Scotland
Top Jockey:
14/1 Billy Loughnane, 14/1 Saffie Osborne, 16/1 Oisin Murphy, 16/1 Paul Mulrennan, 16/1 Sean Levey, 20/1 BAR
Racing League will, in 2023, be broadcast live by both Sky Sports Racing and ITV Racing.
Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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