Latest News
Play’n GO Forges New Partnership with MADLORD
Leading slots developer Play’n GO joins forces with innovative audio production brand MADLORD® – SOUND FROM BEYOND®
Play’n GO, the renowned leader in the iGaming industry, has signed an exciting new deal with MADLORD, the leading audio production brand in the gambling industry. Play’n GO is a pioneering force in the iGaming industry, boasting one of the world’s largest and most innovative video slot catalogues. This partnership will elevate the immersion and entertainment value of Play’n GO’s video slot games to new heights.
MADLORD will devote their unique 15-year specialization and expertise in the creation of video slot music, sound design, and audio implementation, to help Play’n GO deliver groundbreaking slot games, rivaling the sophistication of console video game titles.
The extraordinary music soundtracks of MADLORD in slots like ‘Forsaken Kingdom,’ ‘Castle Builder I,’ and ‘Dragon’s Myth’, among others, have pushed the boundaries of audio in the slot industry to unprecedented levels. Both parties are thrilled about the upcoming collaboration on Play’n GO’s games.
Play’n GO is one of the most daring and creative slot developers in the industry, making them the perfect fit for MADLORD — an audacious music and sound design production company with a proven track record of innovation and outside-of-the-box thinking. The developer has set the bar high in the slot industry, producing over 50 new slots annually. New titles like ‘Shamrock Miner’, ‘Gerard’s Gambit’ and ‘Highway Legends’ showcase their dedication to delivering extraordinary gaming experiences. This strategic partnership marks the convergence of innovation, artistry, and otherworldly imagination, promising a revolutionary era in gambling audio.
Jorge De Lellis, Commander and Founder of MADLORD, said: “My plan is to turn MADLORD into one of the most emblematic audio-production brands in the world, elevating gambling audio to the stratosphere of entertainment. This partnership will allow us to unleash our creativity and explore our maddest, most innovative ideas, fueled by our shared burning desire to propel video slot entertainment to new and unprecedented heights.”
Walter Scharold, Head of Audio at Play’n GO, said: “MADLORD brings an outside-the-box approach to slots audio design, a welcome breath of energy and innovation that fills a wide-open gap in the industry. MADLORD’s unique vision and versatility align perfectly with Play’n GO’s vision to be the best provider of iGaming content in the world.”
exclusive-content
Lottomart launches S Gaming slot Dragon’s Rage as permanent UK exclusive
Lottomart has launched Dragon’s Rage, a new S Gaming slot available as a permanent exclusive to Lottomart players in the UK.
The release follows the partnership’s previous exclusive title, Fisherman’s Fortune, and adds another game to Lottomart’s exclusive-content portfolio.
Set in a dragon’s treasure lair, Dragon’s Rage uses a 1,024-ways-to-win format. Features include the Coil Collect mechanic, choice-led Free Spins, and Rage Spins. The game also includes three fixed-level jackpots: Inferno, Flame and Ember.
Chris Ruddock, Commercial Director at Lottomart, commented: “We’re delighted to launch Dragon’s Rage as a permanent UK exclusive. Developed in close collaboration with S Gaming, the game combines a strong fantasy theme with engaging features designed with our players in mind. We’re looking forward to seeing how our customers respond to the launch.”
Charles Mott, CEO of S Gaming, added: “Dragon’s Rage is the latest title developed through our close collaboration with Lottomart. It has been a pleasure working together on the concept and development of the game, and we’re proud to bring this new fantasy adventure exclusively to Lottomart players in the UK.”
The post Lottomart launches S Gaming slot Dragon’s Rage as permanent UK exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
DATA.BET
DATA.BET reports 39.7% GGR growth in year one of sports betting vertical
Supplier cites 147.6% active user growth and increased bet activity across football and basketball in the first 12 months.
DATA.BET has published first-year performance results for its sports betting vertical, marking 12 months since the product’s official launch. The supplier said results from newly acquired clients show 39.7% GGR growth and 147.6% growth in active users over the period.
The company also reported turnover up 30.7% quarter-on-quarter. It said betting activity increased, with the number of bets and stake volume up 83.5%, while combo bets rose 160.5%.
By sport, DATA.BET said football led engagement, with bet counts up 107.5% and active users up 173.1%. Table Tennis saw a 172.5% increase in its player base, while tennis posted bet counts up 33.6% and active players up 35%. The supplier pointed to basketball as the strongest commercial contributor, with turnover up 83.7% and its user base up 96.8%.
DATA.BET attributed performance to product features including Bet Builder (football, basketball, baseball, and American football), streaming within the betting interface, and widgets for match and player data. The company also highlighted official data partnerships with Infront (tennis), Odds Composer (basketball), Genius Sports, and BETER.
At tournament level, DATA.BET said the England Premier League was the most profitable tournament over the full year, with event count up 45.7% and “close to half of total betting volume” generated through the 1X2 market. The supplier added that top-tier tournaments outperformed low-tier disciplines across turnover (102.7%), profit (187.2%), and bet count (196.6%).
“Taken together, the first year demonstrated that scale and stability are not opposing forces — broad coverage, official data, and engagement-focused features directly contributed to growth across turnover, player numbers, and betting activity”, said Yevhenii Ilchenko, Head of Sports at DATA.BET. “We built the vertical on the right foundations from the first, and the numbers reflect that. “
The post DATA.BET reports 39.7% GGR growth in year one of sports betting vertical appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker
GGPoker adds Kick support to Streamer Mode
Approved creators can now stream directly to Kick via the desktop client, alongside Twitch and YouTube.
GGPoker has expanded its Streamer Mode feature to support Kick.com, enabling approved creators to broadcast directly to Kick through the GGPoker desktop client.
Streamer Mode is GGPoker’s in-client streaming feature for approved broadcasters, offering tools and rewards while they stream. The company said benefits include up to 100% cashback on poker games played while actively streaming, automatic hole-card hiding to reduce stream sniping, and a dedicated Streamer Panel for managing open tables.
GGPoker also said Streamer Mode includes streamer-exclusive in-game cosmetics and the option for a live stream to be showcased within the main lobby of the GGPoker software.
“Our streamers are the heartbeat of the modern online poker community, sharing the thrill of the game with audiences worldwide,” said Sarne Lightman, Managing Director of GGPoker. “We are constantly looking for ways to empower these creators. Integrating a dynamic, creator-friendly platform like Kick into our Streamer Mode gives our players even more ways to build their brands, engage with fans, and maximize their rewards. We can’t wait to see the incredible content our community brings to Kick.”
To use Streamer Mode on Kick, YouTube, or Twitch, players must apply to become an approved GGPoker streamer. GGPoker said applicants who have streamed poker consistently for the past three months with an average of 40+ concurrent viewers are encouraged to contact its talent team at [email protected].
The post GGPoker adds Kick support to Streamer Mode appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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