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CHIPOTLE ANNOUNCES PARTNERSHIP WITH CAPCOM’S STREET FIGHTER™ 6 AND EXCLUSIVE EXPERIENCES FOR THE FIGHTING GAME COMMUNITY (FGC)
Chipotle Mexican Grill (NYSE: CMG) today announced its partnership with Street Fighter 6, the latest installment of one of the top selling fighting games of all time. Chipotle will be the first restaurant brand to give Street Fighter 6 players the opportunity to earn Fighter Coins through digital entrée purchases made on the Chipotle app and Chipotle.com. Later this year, Street Fighter 6 will feature in-game integrations like Chipotle Daily Brackets, Battle Hub signage, and Chipotle-branded avatar items.
In addition to the partnership with Street Fighter 6, Chipotle will serve as the presenting sponsor of the 2023 Evolution Championship Series (Evo), a sponsor of COMBO BREAKER, an advertiser on PlayStation™ media, and the first-ever restaurant brand to offer free food as viewer rewards on Twitch.
New Fighter Coin Integration
Starting June 2, Chipotle will offer players the opportunity to earn Street Fighter 6 premium in-game currency, Fighter Coins, when ordering through the Chipotle app or Chipotle.com using the promo code HDKN236*. With every qualifying order placed, players will receive a code for 250 Fighter Coins while supplies last, allowing them to purchase Characters, Character Outfits, Character Alternative Colors, Stages, Stamps, Avatar Emotes and Avatar Gear in the official Street Fighter 6 in-game shop. Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 250 Fighter Coins.
Viewer Rewards on Twitch
Chipotle will also offer Street Fighter 6 fans access to an exclusive reward via the Twitch community. This viewer reward on Twitch is a limited time offer that community members can unlock beginning June 2 at 9am PT. Chipotle will give out a total of 500,000 free chips and guac offers to Chipotle Rewards members who watch one hour or more of livestreams on participating Twitch channels while supplies last.
The Chipotle Challenger Series Returns
Chipotle’s signature esports competition will return in 2023 featuring Street Fighter 6. The Chipotle Challenger Series offers the gaming community a chance to compete for cash prizes, burritos for a year, and more. Additionally, the top two teams will receive a trip to the 2023 Evolution Championship Series (Evo).
Evolution Championship Series (Evo) 2023 Presented By Chipotle
On-site spectators and players at Evo, co-owned by RTS and Sony PlayStation, will be treated to various integrated experiences, including a community lounge, pick-up brackets for Chipotle prizes, and custom gifts for pool qualifiers.
“Our FGC partnerships closely align Chipotle to a passionate and competitive community of gamers who are looking for convenient, delicious, and healthy options while playing titles like Street Fighter 6,” said Chris Brandt, Chief Marketing Officer at Chipotle. “We’re thrilled to be able to enhance gameplay and unlock fun experiences for gamers.”
“This partnership will provide Chipotle with an unparalleled opportunity to connect with the passionate and dedicated fighting game community and to create innovative activations in-game and in-real-life within Street Fighter 6, Chipotle Challenger Series, Evo, Capcom Pro Tour and COMBO BREAKER throughout 2023,” said Jason Scorrano, Head of Partnerships for RTS.“ This innovative partnership will shape the future of the fighting game community and how brands connect with it in meaningful ways.”
*Evo 2023 Notes* Evo 2023 Registration Numbers are up 95% year to date compared to 2022.
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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.
Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.
For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.
The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.
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Slots Temple Announces Exclusive Free-to-Play Tournament Partnership with Pragmatic Play
Leading online casino operator Slots Temple is excited to announce a brand-new partnership with the UK’s number one slot provider, Pragmatic Play. This exclusive new deal will allow Slots Temple to integrate Pragmatic Play’s industry-leading products into its free-to-play tournament platform.
As part of this collaboration, Pragmatic Play’s renowned online slot portfolio, which features popular titles like Big Bass Bonanza, Big Bass Splash, and Gates of Olympus, will be available on Slots Temple’s tournament platform.
This is a landmark moment for Slots Temple as it continues establishing itself as a unique proposition in the UK marketplace. The operator became the first affiliate site to receive a full United Kingdom Gambling Commission license, enabling it to offer real-money prizes and slots to its customers. Through this partnership, Slots Temple will also be the first operator in the UK to offer free to play Tournaments (on Pragmatic Play Slot Games) that award real cash prizes
Slots Temple is committed to giving its players access to the latest and best slots available, and this new partnership underscores that dedication.
Fraser Linkleter, CEO of Slots Temple, said: Tournaments are the beating heart of everything we offer here at Slots Temple. By signing this exclusive partnership, we are continuing to demonstrate to our players our commitment to collaborating with the best the industry has to offer.
“Slots Temple has repeatedly proven itself to be a trailblazer in the UK slot scene, and we’re excited for their players to engage with our titles through dynamic tournaments. Our games are designed with player engagement in mind, making them a perfect match for this format.” Beatriz Chamero, Business Development Manager at Pragmatic Play commented.
The post Slots Temple Announces Exclusive Free-to-Play Tournament Partnership with Pragmatic Play appeared first on European Gaming Industry News.
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