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AZ Billions Unveils New Partnership with MIRACL
AZ Billions, the globe’s first new alphabet lottery, due for launch this coming June, has today revealed an exciting new partnership with the world’s only single-step multi-factor authentication, MIRACL.
According to AZ Billions,the global online lottery market is expected to grow by 14.9% in the next five years. One reason why AZ BIllions, the world’s first letter based lottery, is launching in June 2023. As an online first game, it is imperative that the user experience is as clean and friction-free as possible, and why selecting the smoothest multi-factor authentication was imperative.
MIRACL, is the fastest, single-step, passwordless multi-factor authentication (MFA) on the market. Unlike other multi-factor authenticators it only requires one step for the user to authenticate, thus play is seamless and any loss of revenue due to clunky login alternatives is entirely reduced. With a proven login success rate of 99.9%, it makes MIRACL an ideal solution for this innovative new lottery.
In the past 12 months MIRACL has made significant headway in iGaming. Its partnership with another lottery initiative, MyLottoHub in Nigeria transformed the success of the organisation.In fact thanks to innovations with MIRACL, MyLottoHub nearly doubled its conversion rate to over 75%, and began a sustained period of exponential growth. Over six months, MyLottoHub experienced 60% growth in month-on-month traffic. Registered users continue to grow by 35% a month. Underpinning this exceptional health is an industry-leading login success rate of 99.8%, entirely thanks to MIRACL. Expectations for another successful lottery partnership remain high with AZ Billions.
CEO at XHL, Craig Austin says, “Our whole team is thrilled to be partnering with MIRACL and being able to utilise MIRACL’s single-step sign in authentication. We decided it is imperative to utilise MIRACL’s technology to enable as smoother onboarding process by facilitating an efficient UI and customer journey, which we believe can only complement our bottom line.”
Michael Tanaka, CCO at MIRACL added, “AZ Billions is an innovative lottery about to launch on a global scale, and we are very pleased to be integrating our single-step authentication into their platform from the outset. Following the success achieved by MyLottoHub, we’re confident that MIRACL’s technology will help elevate AZ Billion’s user experience, maximising the impact and profit potential of this new alphabet based lottery – all whilst meeting even the toughest security standards set by lottery regulators such as Canada’s AGCO.”
MIRACL eliminates the need for outdated security practices such as passwords, SMS Texts, push notifications and key-cards. The use of true two-factor authentication coupled with the latest Zero Knowledge Proof (ZKP) patented technology means no personal data is stored or transmitted and there are no “honey-pots” of data exposed to attack, ensuring MIRACL Trust is completely GDPR friendly too. With a simple two second login via PIN or biometric, MIRACL customers see login success rates as high as 99.996%.
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DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus

DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.
The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.
If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.
Google-style campus for game development talents
The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.
It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.
“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.
What does this mean for the market?
Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.
If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.
And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?
The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.
International Game Technology PLC
IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.
“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.
“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.
IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.
The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.
Frank Arthofer
MLB Players Sign Licensing Agreement with PENN Entertainment

MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.
The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.
PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.
The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).
Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.
”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.
OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.
“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.
The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.
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