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UK World Pool season kicks off with record turnover
World Pool, the globe’s largest commingled horse racing pools created and powered by the Hong Kong Jockey Club (HKJC), hit new heights on 2000 Guineas Day at Newmarket, with turnover reaching £27.1 million, up from £26.1 million 12 months ago.
It was a memorable day on the Rowley Mile, with World Pool ambassador Frankie Dettori winning his fourth 2000 Guineas on Chaldean for Andrew Balding in the colours of the late Prince Khalid Abdullah. The 2000 Guineas produced the highest turnover on the eight-race card with nearly £4.7 million bet into the pool.
Pool betting operators from 28 countries now bet into World Pool, enabling racing fans from all over the globe to bet into one single pool, which creates huge liquidity and excellent value.
World Pool Moment of the Day
Funding for World Pool Moment of the Day has been boosted in 2023, with £4,000 going to the winning groom and it was Chetan Singh, groom of Chaldean, who was awarded the prize.
Singh will now go into the hat for the World Pool Moment of the Year competition – along with the other 24 global Moment of the Day winners in 2023 – with the chance to win a VIP trip for four to Hong Kong in 2024.
Michael Fitzsimons, Executive Director, Wagering Products, at the Hong Kong Jockey Club, said: “Despite the weather gods not playing ball at Newmarket, it was a bright start to the World Pool season in the UK and Ireland, and we were delighted to see turnover increase on 12 months ago.
“It was a hugely competitive race day, with interesting action for fans all over the world, but it was Frankie who stole the show once again. As we all know, he is one of the biggest, if not the biggest, stars to ever grace this sport, so to see him win his fourth 2000 Guineas on his final ride in the race was really special.
“Great credit must go to Newmarket for producing such a high-quality programme, with very healthy field sizes, and we are now looking forward to our next World Pool events at Newbury and Epsom.”
Alex Frost, Chief Executive of the UK Tote Group, said: “It’s great to see our World Pool season get off to such a strong start at Newmarket with high class racing and some fantastic results, notably World Pool ambassador Frankie Dettori winning his final 2000 Guineas.
“The Tote once again offered exceptional value, with Tote+ Win beating the SP in 4 out of 8 races and matching on the remaining races, and operating with an average overround of only 103%, versus 122% with the bookmakers. We are now looking forward to Newbury hosting their first World Pool races on Lockinge Day in a fortnight’s time.”
Sophie Able, Newmarket Racecourses and International Director, said: “2000 Guineas Day was an exceptional day of Flat racing, if a little damper than we were anticipating! We were delighted with the fields and that the changes we have made to the race programme and improvements to prize money, helped by World Pool, resulted in such competitive action on the track.
“To see Frankie triumph in the biggest race at his home racecourse for the final time was a fitting climax and we hope bettors around the world enjoyed getting stuck into what was a memorable day.”
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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SHINE ON DRAGON’S DIAMONDS

This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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