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Ole7 Launch New AI Service That Helps Safeguard The Wrong Audiences From Gambling Platforms
Ole7, a media agency based in Malta that provides SEO and social media services to clients in the gambling industry, has just launched a new AI service that helps safeguard the wrong audiences, such as gambling addicts, from betting and gambling platforms.
The service utilises a blacklist database, which lists players who have been banned or displayed signs of gambling addiction, that links to an extensive multi-website AI resource which informs online casinos of the players gambling history and automatically implements a ban across all partner platforms.
A spokesperson for Ole7, said, “One of the most significant changes in the online gambling industry is the increased focus on regulation and compliance. In the early days of online gambling, very few regulations were in place to protect consumers. As a result, many unscrupulous operators took advantage of this lack of regulation to cheat players and run shady businesses. Ole7 is dedicated to helping people with appropriate and safer choices by creating a safer and fairer environment for players in the gambling sphere, while additionally promoting competition and innovation within the industry.”
Innovative Marketing Strategies
One of the most notable changes in the online gambling industry is the shift towards a more social and interactive experience. In the past, online gambling was primarily a solitary activity focused on winning money. Today, however, many online gambling sites and apps offer a more social and interactive experience, with features such as live dealer games and social media integration.
This shift towards a more social and interactive experience has helped increase player engagement and retention and create a more immersive and enjoyable experience for players. Additionally, it has helped to attract a broader audience to the online gambling industry, including younger and more casual players.
While this approach has significant benefits, the inclusion of a broader scope of users has left many online casinos and gambling websites struggling to find and adopt an updated marketing strategy that can engage and appeal to their new spectrum of players.
Ole7 provides a variety of targeted SEO and social media services to clients in the gambling industry that can help them reach their customers using a new and innovative approach, such as how correctly implementing optimised content allows online casinos to boost their business performance and reach or exceed set targets.
Some of Ole7’s services include:
- Content Marketing
Content marketing is aimed to attract and retain customers by creating relevant and valuable content with the intention of changing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy.
- SEO
SEO is the process of affecting the visibility of a website or a web page in the web search engine’s, such as Google, unpaid results. SEO is made up of several strategies, techniques, and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.
- Social Media
Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals.
- CRM
The CRM approach tries to analyze data about customers’ history with a company, to improve business relationships with customers, specifically focusing on customer retention and ultimately to drive sales growth.
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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
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