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MiFinity enhances the customer experience with a new payment app

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MiFinity, the secure payment company, has launched its new mobile app and desktop UI, providing customers with the most innovative and intuitive user experience available in the market today.

CEO of MiFinity, Paul Kavanagh, said: “Earlier last year we set our UX team a challenge: to develop an app that utilises the latest technology available in the app market, that delivers a best-in-class user experience, provides customers with clean and intuitive design, and ultimately maximises conversion funnels so customers can make quick and secure payments.

“I’m excited that the team has delivered on every front and that our new native app and desktop experience is live now. New features include an updated home screen that allows customers to monitor all their transactions, personalised offers, biometric authentications, and a faster sign-up process for new users.”

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European Gaming Congress 2024 (Warsaw, Poland)

Using the latest app architecture, the MiFinity app provides customers with an enhanced and secure experience that makes managing online payments simple. Its intuitive layout and design allow customers to deposit funds, make payments and send money quickly and securely.

The minute a customer downloads the app, the experience is optimised for a frictionless payment journey. Signing up for a MiFinity eWallet takes seconds, and biometric login is fast and convenient and provides customers with an added layer of security. From the homepage, customers have complete visibility of all their recent transactions and can easily choose the services they require to manage their money.

As well as enhancing the app’s functionality, the MiFinity team has also added a special offers section, which is personalised for each customer. Here customers can find tailored offers available from MiFinity merchants, accessible with just a click in the app. With the support of MiFinity’s marketing team, merchants can promote special offers to attract new customers and build brand loyalty with existing ones.

Paul Kavanagh explained: “In-app promotions in an eWallet are a great way to reach your customers, whether for customer acquisition or retention. Our new special offers feature can develop highly personalised campaigns for our merchants based on meaningful data such as the customer’s transaction history. This is good for everyone; the customer receives offers that they’re genuinely interested in, and the merchant can get their brands in front of the app’s most engaged users.”

MiFinity has also announced that work has started on developing a new iFrame. This will enable more functionality and increase conversions, aligned with the company’s commitment to enhancing the customer experience. The new MiFinity iFrame is planned to launch later this year.

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European Gaming Congress 2024 (Warsaw, Poland)

Paul Kavanagh added: “We are committed to investing in our product roadmap with the mission to make the payment journey simple and secure for our customers. Our customers are also our partners’ customers, so everything we do to enhance the user experience is aligned with a frictionless payment journey and improving conversions.”

The new version of the MiFinity app is available to download on the Apple App Store and Google Play Store.

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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