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BETER Live selects Edvardas Sadovskis as Chief Product Officer

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In-demand live content provider makes key hire as it looks to become the leading developer in the sector

BETER Live, the provider of next-generation live casino products and experiences, has named industry heavyweight Edvardas Sadovskis as Chief Product Officer as it continues to establish itself as a major player in the live content supplier space.

Sadovskis brings more than a decade of experience to the role, as well as a love for sports and games of chance. He joins BETER Live from BetGames, where over the course of a ten-year stint he climbed the ranks from Studio Coordinator to Head of Product for Betgames & Showgames.

Being part of BetGames and its journey from start-up to power player saw Sadovskis work across various teams from studio to customer service, business development and product, giving him unrivalled experience.

This experience, which includes developing different games for different target audiences, and his knowledge, skills and passion for the industry, will help BETER Live take its content and product offering to the next level, allowing it to further establish itself as a must-have provider for big-name operators.

As Chief Product Officer at BETER Live, Sadovskis has been tasked with overseeing the product roadmap, managing the different product teams and ultimately ensuring the provider’s live content not only meets but exceeds operator and player expectations.

Anna Vikmane, Director at BETER Live, said: “I am delighted to welcome Edvardas to the team and for him to take charge of our product teams and roadmaps. Given his extensive knowledge and passion for sports and games of chance, Edvardas is an ideal fit not only for Live Casino business unit, but also for the whole BETER company. I have no doubt that his expertise will lead to the development of exciting new products in the near future.

“BETER Live is riding an incredible growth trajectory and with Edvardas onboard as CPO, we will continue to go from strength to strength when it comes to the quality of the product that we provide to our partners but most importantly, to their players.”

Edvardas Sadovskis, Chief Product Officer at BETER Live, added: “I’m excited to collaborate with the amazing team of professionals at BETER Live and utilize my skills and experience to contribute towards the company’s success. I recognize the value of teamwork, therefore I plan to work closely with the tech, product and commercial teams to further develop the company’s offering and the live casino sector in general.

“I am committed to delivering up-to-date products for our partners by ensuring their live content needs and requirements are met as we work together to drive success. This includes expanding the games and features in the BETER Live portfolio and pushing boundaries to bring new innovations to the market, ensuring that we stay ahead of the competition.”

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iQOO S8UL

iQOO S8UL crowned champions of Rai Star x Gyan Gaming Cup, one of India’s largest MOBA Legends 5v5 tournaments

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iQOO S8UL, the MOBA Legends 5v5 team of S8UL Esports, emerged victorious at the Rai Star x Gyan Gaming Cup, one of India’s largest MOBA tournaments, with a nail-biting 4-3 win in the grand final held in Kolkata on February 18. The championship secured the team INR 12.5 lakh in prize money and reinforced S8UL Esports’ dominance in the Indian competitive MOBA scene.

The month-long tournament featured 1,024 teams in open qualifiers, culminating in a top-16 main event. Led by in-game leader Mohammad Saad (Apex), alongside Abhijeet Katkar (Abhi), Mehta Jay (J), Chirag Singh (Radium), Debasish Sana (Anti), and Joseph Nehhunjang (Kakarot), iQOO S8UL displayed remarkable composure and strategic execution throughout.

The team’s path to victory included:

  • Quarterfinals: 2-0 win over Megatron Esports (Bo3)

  • Semifinals: 3-1 victory over PEAK (Bo5)

  • Group A Finals: 4-0 sweep of Elusivity Esports (Bo7)

  • Grand Final: 4-3 triumph against Godlike Esports (Bo7)

Animesh Agarwal, Co-founder of S8UL Esports, commented: “This win is a testament to our long-term vision and structured support system for elite players. The Indian MOBA ecosystem is growing rapidly, and victories like this validate our investment in building top-tier lineups and nurturing talent.”

IGL Mohammad Saad (Apex) added: “The grand final was one of the most intense series we’ve played. This title belongs to everyone who believed in us.”

The victory strengthens S8UL Esports’ reputation as a leading Indian esports organization, highlighting its commitment to developing elite talent and elevating India’s presence in both national and global esports arenas.

The post iQOO S8UL crowned champions of Rai Star x Gyan Gaming Cup, one of India’s largest MOBA Legends 5v5 tournaments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PG Soft returns with dual sponsorship for SiGMA Africa 2026

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PG Soft, a leading mobile games developer, returns to SiGMA Africa 2026, taking place from March 3–5 at The Grand Arena, GrandWest Casino and Entertainment World in Cape Town, South Africa, with two high-profile sponsorships.

Africa remains a rapidly growing and increasingly savvy iGaming market, forming a key part of PG Soft’s long-term expansion strategy.

The HD Screen at Entrance Sponsorship puts PG Soft’s logo on giant screens next to registration, accompanied by a looped promotional video showcasing its diverse game portfolio to every attendee.

Meanwhile, the Registration Counter Sponsorship gives the brand prominent exposure at the start of the SiGMA experience, featuring full branding and two dedicated screens for maximum visibility.

The dual sponsorship underscores PG Soft’s commitment to the African iGaming market and its ongoing strategic growth in the region.

A PG Soft spokesperson said: “Africa continues to be an exciting frontier for iGaming innovation and growth. By sponsoring SiGMA Africa once again, we’re reaffirming our dedication to this vibrant market and our belief in its potential. We look forward to connecting with industry leaders and partners at one of the continent’s premier gaming events.”

The post PG Soft returns with dual sponsorship for SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belatra

Rods at the ready for Belatra’s Ice Bass slot

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Belatra, the innovative online slots developer, is back with the highly anticipated sequel to its hit Blast the Bass, introducing Ice Bass.

The familiar fisherman returns, swapping summer gear for a heavy-duty parka and an ice drill, ready to fish beneath a frozen lake for a maximum win of 5,000x. Each spin is accompanied by an energetic soundtrack that intensifies as players progress through the game’s new levels.

Fish icons represent both standard payline elements and credit symbols, with multipliers ranging from 2x to 1000x. The Fisherman-Wild, appearing exclusively in Free Games, collects all visible values on the screen, with multiple Fishermen multiplying the haul.

Players can unlock boosters during the pre-game fishing phase—triggered by three or more Scatters in Free Games—that add Fishermen, extra spins, or guaranteed Fish symbols. The round continues until the dreaded Old Boot is hooked, with the Booster panel stacking rewards and multipliers as the feature progresses.

Hot Mode, activated by five Scatters in the base game, immediately awards active multipliers and additional games. Players can increase Scatter frequency with the Bet +25% option or jump straight into Free Games or Hot Mode using the Buy Bonus feature.

Misha Voinich, Head of Business Development at Belatra, commented: “Get your winter gear ready for our slick new Ice Bass, a worthy follow-up to the much-loved Blast the Bass. We wanted to create a game that packs the same punch as the original but in a thrilling winter setting—and the team has delivered a game that’s scorching hot even below zero!”

The post Rods at the ready for Belatra’s Ice Bass slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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