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Majority of gamblers hit with affordability checks have handed over info, but wider betting population unwilling

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  • Most bettors asked to undergo financial checks agree
  • Higher spending players more willing than lower spenders
  • Most who’ve not yet faced affordability checks say they will refuse

The majority of bettors who have been asked for proof they can afford to gamble have provided it, but there are big questions over how things will play out if checks become mandatory or more common, the results of a new study by sports betting community OLBG show.

A survey of bettors carried out online by YouGov for OLBG found that the majority of those who had been asked by gambling operators to provide documents such as payslips, bank statements or other documents had complied with the request.

The survey, which polled 1,007 bettors, found that 21.8% of bettors had already been asked for documents by at least one bookmaker. Of these, 74.3% had provided them, but 17.9% had refused and started playing with a different licensed operator instead. Of the remainder, 4.1% refused and moved to an unlicensed operator, while 3.7% stopped betting entirely.

The willingness to provide documentation was less widespread among those who had not yet been asked to do so, however.

Of the 78.2% of punters who had not yet faced affordability checks, 37.3% said they would refuse and simply stop betting, 35.0% said they would move to a different licensed operator and 4.1% said they’d go to an unlicensed company. Only 23.5% indicated they would be willing to provide the documents.

“Most bettors who have been asked to provide documents have done so. More importantly, very few of those who were asked stopped gambling or went to the black market, the latter being the worst unintended consequence of measures aimed at making gambling more responsible,” said Richard Moffat, CEO at OLBG.

“However, there is a stark difference between those who have been asked and those who haven’t in terms of willingness.”

As the below table shows, overall 65% of bettors reported not being willing to comply with affordability checks. Those betting lower monthly amounts were the least open to handing over financial documents, with more than three in four (75.4%) of those betting less than £5 a month and 72% of those betting £6-15 a month unwilling to undergo affordability checks.

“Few people who are spending at this level are likely to think it is proportionate for a bookie to ask for proof they can afford it and it’s quite surprising how many lower spending players report already having been asked. From the rumours about what level mandatory checks might come in, it seems unlikely checks will be forced on players at levels under £100 per month,” said Moffat.

Players spending less than £100 per month

Have you been asked by a gambling company to provide payslips, bank statements or similar documents as part of an affordability or proof of funds check? All bettors Less than £5 £6-15 £16-25 £26-50 £51-100
Unweighted base 1,007 235 224 147 154 93
Yes, I have and I provided the required documents 16.16% 6.00% 10.08% 20.86% 16.55% 14.27%
No, I have not but I would provide the documents if asked 18.45% 18.20% 18.06% 23.14% 20.31% 21.62%
Yes, I have, but I didn’t provide the documents and bet with a different licensed company instead 3.92% 0.40% 1.77% 4.22% 4.53% 6.57%
Yes, I have but I didn’t provide the documents and bet with a different unlicensed company instead 0.90% 0.00% 0.47% 0.71% 1.29% 1.08%
Yes, I have but I didn’t provide the documents and stopped betting 0.79% 0.00% 0.43% 0.70% 1.94% 1.10%
No, I have not and if asked I wouldn’t provide the documents and would bet with a different licensed company instead 27.40% 20.40% 31.52% 24.80% 35.25% 38.36%
No, I have not and if asked I wouldn’t provide the documents and would bet with an unlicensed company instead 3.20% 1.30% 3.57% 4.17% 3.27% 1.11%
No, I have not and if asked I wouldn’t bet 29.18% 53.60% 34.10% 21.40% 16.86% 15.88%
Total willing to provide documents 34.61% 24.20% 28.14% 44.00% 36.86% 35.89%
Total unwilling to provide documents 65.39% 75.70% 71.86% 56.00% 63.14% 64.10%

Players spending more than £100 per month

Have you been asked by a gambling company to provide payslips, bank statements or similar documents as part of an affordability or proof of funds check? All bettors £101-200 £201-300 £301-500 £501-1000
Unweighted Base 1,007 57 16 16 20
Yes, I have and I provided the required documents 16.16% 30.04% 31.87% 50.63% 40.65%
No, I have not but I would provide the documents if asked 18.45% 19.41% 12.94% 0.00% 4.79%
Yes, I have, but I didn’t provide the documents and bet with a different licensed company instead 3.92% 12.40% 6.73% 0.00% 15.35%
Yes, I have but I didn’t provide the documents and bet with a different unlicensed company instead 0.90% 1.77% 0.00% 0.00% 0.00%
Yes, I have but I didn’t provide the documents and stopped betting 0.79% 1.70% 0.00% 6.45% 0.00%
No, I have not and if asked I wouldn’t provide the documents and would bet with a different licensed company instead 27.40% 24.19% 36.36% 30.49% 28.90%
No, I have not and if asked I wouldn’t provide the documents and would bet with an unlicensed company instead 3.20% 5.19% 12.10% 6.45% 5.12%
No, I have not and if asked I wouldn’t bet 29.18% 5.31% 0.00% 5.98% 5.20%
Total willing to provide documents 34.61% 49.45% 44.81% 50.63% 45.44%
Total unwilling to provide documents 65.39% 50.56% 55.19% 49.37% 54.57%

* Players spending more than £1,000 per month were excluded as numbers were too small to be statistically significant.

However, while willingness to undergo affordability checks does seem to increase among players who spend more on a monthly basis, even among those spending £100-plus per month, less than half were open to affordability checks.

One big difference between players at lower spend levels and those spending more than £100 was the likelihood of players stopping gambling if asked to undergo checks. While 53.6% of those betting less than £5 said they wouldn’t gamble if faced with affordability checks, just 5.31% said the same in the £101-200 per month category.

Higher spending players were more likely to have moved to a different licensed company rather than provide documents, but across all spending amounts a significant proportion of players reported plans to do so if asked to provide documents.

“Many players reported either having already moved to a different licensed operator or being willing to do so over affordability checks. Therefore, there is now a big question mark over what might happen if affordability checks become mandatory and all licensed operators have to impose them at certain levels,” said Moffat.

The survey also found that younger players were more willing to submit to financial checks. About one-third (33.34%) of those aged 18-24 said they had been asked for and provided documents, while 22.86% said they hadn’t been asked but would do so. In the 55-plus age group, the percentage of players reporting the same fell to 6.40% and 15.37%, respectively.

More details on this breakdown can be found in the full survey report, along with various other findings on the UK’s gambling habits.

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BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026

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The deal includes a fee waiver across its core suite plus setup and third-party integration discounts for the first three months.

BetConstruct AI has launched a World Cup 2026-focused commercial offer that waives fees for operators across its sportsbook and other core products for three months.

Under the terms published in the release, the company is offering “Complete fee waiver for the first 3 months across Sportsbook, CreedRoomz, Popok, Pascal, Choice, Virtual Sports, and Poker Network,” alongside a “SETUP DISCOUNT (50%)” for “all global market entry setups.” It is also applying a “3RD PARTY INTEGRATION (51%)” discount to “all 3rd Party Game Providers for the first 3 months.”

BetConstruct AI also included two complimentary add-ons it said would be available at “€0 cost” to partners. “Powerfull (Pre-Tournament)” is scheduled to run “8–10 weeks before kickoff” and is positioned around “weekly turnover challenges,” with prizes including “Free Bets (€1–€1,000) or a World Cup Final ticket,” which the company said are “100% funded by BetConstruct AI.”

The second product, “Bet on League (In-Tournament),” is described as an iFrame-based tournament hub that “requires no UI rebuilds,” with features including “an integrated module resembling a prediction market and personalized bet suggestions driven by AI.”

The company framed the campaign around operators preparing for what it called “the highest-concentration betting opportunity of the next four years,” referring to the 2026 FIFA World Cup.

More data as follows:

The post BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Endorphina Now Licensed B2B Gaming Supplier in Ontario

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Endorphina Limited, a leading provider of certified online slot games, has successfully obtained a Gaming-Related Supplier registration in Ontario, Canada, one of the most regulated iGaming markets globally.

The registration, issued by the Alcohol and Gaming Commission of Ontario (AGCO), authorizes Endorphina to supply its gaming content to licensed operators within the province. This milestone marks an important step in the company’s long-term expansion strategy focused on regulated markets, strengthening its presence in North America and enhancing its global footprint.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina continues to invest in the development of proprietary online slot games, delivering innovative content tailored to the evolving requirements of international markets.

With a portfolio of 200+ premium slots, the company has built strong partnerships with 6,000+ operators worldwide. It holds an active presence in over 50 jurisdictions, ensuring compliance in regulated markets across Europe, Latin America, and beyond.

With the Ontario registration, the company is well-positioned to expand partnerships with licensed operators and further solidify its reputation as a trusted B2B supplier in the global iGaming industry.

 

The post Endorphina Now Licensed B2B Gaming Supplier in Ontario appeared first on Americas iGaming & Sports Betting News.

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Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter

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Organisers say the agenda will cover safer product design, regulation, data ethics and AI, with limited places still available.

The Ethical Gambling Forum will take place on 28/29 April in Leeds, UK, with Flutter hosting the event. Organisers say the annual gathering will bring together regulators, operators, technology suppliers, researchers and advocates to discuss ethical and responsible gambling.

According to the organisers, this year’s programme will focus on responsible product design, player protection, regulatory evolution, data ethics and the use of emerging technologies including AI. The agenda is set to include keynote sessions, panel debates, case studies and roundtable discussions.

“Ethical leadership isn’t optional anymore; it’s the foundation of the industry’s future,” said Adrian Sladdin, Co-Founder of the EGF. “This Forum is where meaningful progress happens.”

The organisers said limited spaces remain and directed interested attendees to the event website for registration and the full programme.

More data as follows:

  • Ethical Gambling Forum (EGF) event website: https://www.egf.events Official source for registration and programme details referenced in the release.
  • Flutter Entertainment: https://www.flutter.com Host company named in the release; readers may want corporate context.
  • UK Gambling Commission: https://www.gamblingcommission.gov.uk Primary UK regulator relevant to discussions of compliance and regulatory evolution.

The post Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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