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Playson targets new generation of gamers with Short Races feature

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Standalone tool offers time-limited competitions to increase player engagement

Playson, the fast-growing digital entertainment supplier, has boosted its online gaming experience with the innovative Short Races promotional tool, designed to capture the shorter attention span of modern players.

Short Races is a fast-paced standalone promo feature that offers quick-fire competitions within Playson games to increase player engagement within single mobile sessions.

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Playson’s latest product includes highly motivating prize pools, bigger chances of being placed at the top of the leaderboard and a fresh experience that differs from regular slot tournaments.

In addition, the duration and prize amount can be customised by the operator to meet their individual demands, with races lasting any number of days and operating at any time to reach a broader player audience and efficiently manage downtimes.

The bespoke Short Races tool does not require additional integration and, with simple configuration, it reinforces Playson’s commitment to helping operators improve customer engagement.

Ganna Guseva, Product Owner for Promotional Tools at Playson, said: “We’re delighted to reveal this exciting new tool to our partners and players. The Short Races feature will introduce a unique way for players to experience Playson slots, with the knowledge they could win big prizes in a shorter period of time.

“We’ve devised the Short Races tool to help operators keep a new generation of players with shorter attention spans engaged and boost dwell time when gamer activity is low. We worked closely with our operator partners when developing the feature, and firmly believe it will address the challenge that many online casinos currently face in maintaining the interest of modern day slot players.”

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Mihai Dumitrescu, Promotions Manager for Playson, said: “We are always looking for new ways to innovate new and exciting products at Playson, which is why I’m thrilled to announce the launch of our Short Races feature.

“This will help operators boost engagement while offering a new experience for our players.”

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Logifuture enters high-growth Croatian market with Mozzart partnership

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Leading South-Eastern Europe operator integrates virtual product Simulate

Logifuture, an award-winning supplier of iGaming products, has expanded its partnership with leading South-Eastern Europe operator Mozzart to launch its Simulate virtual product in Croatia. This latest rollout follows the success of the same product in Serbia and Kenya, where the collaboration between the two companies has already delivered strong results.

Simulate delivers an entirely new level of engagement – something players have never seen before. It adds instant fun to the betting experience, allowing users to simulate the outcome of their betslip in just a few seconds, using real teams, real events, and real markets. No waiting for matches to start. No delays. Just instant action and instant payouts, bringing an extra layer of excitement that enhances the classic sportsbook experience.

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Croatia represents a key growth market for both Mozzart and Logifuture, with its rapidly expanding online gaming sector offering a dynamic opportunity to engage a new and diverse audience.

‘Fast, immersive experiences’

Niccolo Cassettari, Chief Business Development Officer at Logifuture, said: “We’re proud to partner with Mozzartbet Croatia to launch Simulate, our next-gen football game designed for players who crave fast, immersive experiences. The Croatian market has a strong appetite for innovative sports content, and Simulate delivers exactly that – real match scenarios, rapid gameplay, and a format that keeps users engaged round after round.

“This collaboration reflects our shared commitment to pushing the boundaries of virtual sports. For Logifuture, it’s about more than just adding another game to the portfolio – it’s about enhancing Mozzartbet’s user offering with something genuinely different. We’re confident Simulate will quickly resonate with their audience and drive both engagement and retention.”

Katarina Masal, Virtual Games Sector Manager at Mozzartbet Group, said: “At Mozzartbet, our commitment has always been to deliver exceptional gaming experiences to our players.

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“The positive response we saw with Simulate in other markets made it an easy choice to expand this partnership into another exciting market for us.

“We’re excited to introduce Simulate and eager to offer our Croatian players an engaging and immersive gaming experience.”

The post Logifuture enters high-growth Croatian market with Mozzart partnership appeared first on European Gaming Industry News.

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Former Betway director joins Yolo Entertainment as Chief Revenue Officer

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Sportsbet.io and Bitcasino operator Yolo Entertainment has appointed former Betway Commercial Development Director Stephanie Eddy as its new Chief Revenue Officer.

Eddy joins after more than a decade at Betway, and will oversee Yolo Entertainment’s commercial performance across key regions and strategic channels.

This will include a sharp focus on driving revenue growth while enhancing the efficiency of Yolo Entertainment’s acquisition funnel.

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“Steph is a proven leader with the commercial instincts and strategic vision that align perfectly with our ambitions, and we are thrilled to welcome her to our leadership team,” said Matthew D’Emanuele, CEO of Yolo Entertainment. “Steph’s appointment underscores our commitment to accelerating the growth of Sportsbet.io and Bitcasino, expanding our brand and product portfolio, and delivering an exceptional customer experience. Steph’s expertise will be instrumental as we continue to strengthen our global presence.”

Stephanie Eddy, Chief Revenue Officer at Yolo Entertainment, added: “Yolo Entertainment has consistently pushed boundaries in gaming and crypto. I’m thrilled to join the team at this exciting moment, and help take these world-class brands to even greater heights.”

Over the last few months, Yolo Entertainment has hired a series of industry leaders to help drive the next stage of growth for its Sportsbet.io and Bitcasino brands.

In April, Jock Jamieson-Black, James Clark, Abu Koroma and Charlene Cassar joined in senior positions across CRM, content, product engineering and business intelligence.

The post Former Betway director joins Yolo Entertainment as Chief Revenue Officer appeared first on European Gaming Industry News.

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EGT Digital and Optimove Partner to Power Real-Time CRM Marketing in iGaming

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EGT Digital is proud to announce a strategic partnership with the leader in Positionless Marketing Optimove. This collaboration marks a major advancement in the company’s X-Nave platform capabilities, enabling operators to deliver real-time, personalized player experiences at scale.

“Partnering with Optimove and integrating their Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem,” commented Georgi Mihaylov, Deputy CEO at EGT Digital. “It arms our operator partners with the intelligence and agility they need to craft personalized, real-time experiences that boost retention and long-term player value. This is not just an enhancement – it’s a competitive edge in the fast-evolving market.”

Optimove’s Positionless Marketing approach breaks down silos and empowers marketers to act swiftly and autonomously, aligning perfectly with EGT Digital’s commitment to providing flexible, scalable solutions across casino, sportsbook, and lottery verticals.

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“EGT Digital is pushing the industry forward with an agile and future-focused platform,” said Motti Colman, VP Revenue, Gaming at Optimove. “Together, we’re enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyze data, generate creative assets, and launch self-optimizing campaigns without waiting on anyone else.”

This partnership will bring numerous benefits to operators using X-Nave platform. It will enhance player retention through deeper personalization and will streamline marketing operations with AI-driven insights, while launching smarter campaigns faster and maximizing player lifetime value.

EGT Digital remains committed to delivering innovation that drives growth. The collaboration with Optimove sets a new standard for marketing performance in the iGaming industry.

The post EGT Digital and Optimove Partner to Power Real-Time CRM Marketing in iGaming appeared first on European Gaming Industry News.

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