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Dream Games Opens New Office in London
Dream Games, a mobile gaming company based in Istanbul, announced it is expanding its operations to the UK, where it is opening an office in central London. The company is also growing its leadership team, hiring ex-King marketing executive Richard Hocking as Chief Marketing Officer and ex-Google and King executive Anju Sethi as Chief People Officer to accelerate its remarkable growth.
The opening of the London office comes at an exciting time in the company’s journey. Founded just three years ago, Dream Games’ first release Royal Match has built a loyal and dedicated fanbase of millions around the world, consistently ranking as a top 3 grossing game in the US and UK. Dream Games has quickly become one of the most valuable private mobile gaming companies globally, with a $2.75 billion valuation.
Soner Aydemir, Co-founder and CEO of Dream Games, said: “As a company, we have ambitious growth plans, and the opening of our London office marks the next phase in this journey. Our goal is to expand our international footprint and reach the best talent in the industry to become one of the best entertainment companies in the world. London is Europe’s leading creative hub with a vibrant entertainment community, home to top-tier talent and some of our most important partners, so we’re excited to have a new base here.
“We’re also delighted to welcome Richard and Anju, both excellent and significant new hires for Dream Games, as we focus on growing our dynamic organization in London and Istanbul. They bring exceptional knowledge and expertise to the team with their significant experience in gaming and technology sectors.”
Richard joins from King, where he was the Global Head of Marketing, overseeing the global marketing organisation, including the growth and marketing communications teams. Prior to that, he spent 12 years at Starcom, where he built and scaled Starcom Mediavest’s Performance Marketing team.
“It’s a privilege to be joining Dream Games at such an exciting time. I’ve long had admiration for the quality of Royal Match and how the team has managed to evolve the puzzle genre. Their commitment to creating premium player experiences with enduring appeal speaks to why Royal Match has grown so quickly and become a top mobile game globally,” said Richard Hocking, CMO at Dream Games.
Anju arrives at Dream Games after 20 years of running people organisations across Gaming, Tech and other industries. She is known to drive people strategies and employee experiences at companies like King, Google, Tesco, etc.
“I am thrilled to join Dream Games as Chief People Officer on its incredible journey in the world of entertainment,” Anju said.
“At Dream Games, we know that our people are our biggest strength, and we are proud of the creative, purposeful, and trusting environment we created for them. We want to elevate and nurture our talent so they can reach their highest potential. I am inspired by this vision and feel privileged to be able to contribute to it.”
Minister of State at the Department for Culture, Media, and Sport for UK, Julia Lopez, said: “A thriving creative sector is synonymous with the UK. Our success in film, television, music, and gaming, is fuelled by professionals who constantly push the envelope. We are already home to countless leaders in their creative fields, and Dream Games now joins their impressive ranks to further underline the truly global pull of our creative industries.”
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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SHINE ON DRAGON’S DIAMONDS

This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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