Greece
OpenBet Strikes Landmark Agreement to Power OPAP’s Online Sports Betting Offering
OpenBet, a world leader in sports betting entertainment, has signed a new long-term partnership with OPAP, the leading gaming company in Greece. The deal, which concerns OPAP’s online sportsbook, strengthens OpenBet’s position as a global provider of choice for leading sports betting operators and World Lottery Association (“WLA”) members.
Founded in 1958, OPAP, a member of Allwyn Group, is the leading gaming operator in Greece and among the most renowned companies in the industry globally. OPAP is also a sector leader in Responsible Gaming and supports society in practice through a comprehensive Corporate Responsibility strategy.
OpenBet’s unrivalled technology will power OPAP’s online sportsbook offering, scaling the company’s online betting business and providing a series of competitive advantages. As part of the new partnership, OpenBet will deliver the full suite of its world-class betting technology, trading and sports content via SportCast.
The partnership marks the first for OpenBet in the Greek market where the company operates one of its largest hubs globally. The region presents one of the most promising opportunities across Europe.
OpenBet has a long and established history of partnering with the world’s largest gaming companies. The partnership with OPAP takes the number of WLA members now live with OpenBet’s sports betting technology, content and services to 10. WLA members provide an unparalleled experience for their customers, delivering safe, responsible and reliable entertainment, while supporting national economies.
Jan Karas, CEO of OPAP, commented: “At OPAP, we always look to offer our customers the highest quality of innovative and entertaining gaming products. Therefore, we are very pleased to be partnering with OpenBet and we are looking forward to leveraging their expertise and high-end technology solutions, in order to upgrade customer experience and take our online sports betting activities to new levels.”
Jordan Levin, Group CEO of OpenBet, added: “We’re delighted to have partnered with OPAP to help them deliver a best-in-class online sportsbook. The technology, content and services we provide, combined with our flexible and tailormade solutions has made us the leading sports betting partner for WLA members. It’s another huge milestone for OpenBet and we’re looking forward to working with Jan and his team at OPAP.”
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Compliance Updates
Booming Games Secures Greek License Approval

Booming Games, a fast-growing provider of premium iGaming content, is proud to announce that it has successfully obtained a B2B license from the Hellenic Gaming Commission (HGC), marking another strategic step in its ongoing European expansion.
With this new license, Booming Games is now authorised to provide its acclaimed slot content to licensed operators in Greece. Greek players can look forward to enjoying top-performing titles such as Burning Classics, TNT Bonanza, Buffalo Hold and Win Extreme 10 000, Cash Pig, and Gold Gold Gold, 64 Gold Coins Hold and Win among many others.
This regulatory approval underscores Booming Games’ commitment to entering fully regulated markets and working closely with local authorities to ensure a compliant, secure, and entertaining experience for players. The Greek license adds to the company’s growing portfolio of certifications across key European jurisdictions, including the UK, Italy, Spain, Denmark, and Sweden.
Frederik Niehusen, Chief Commercial Officer at Booming Games, commented: “Securing our B2B license from the Hellenic Gaming Commission is a significant achievement and part of our strategic goal to strengthen our presence in regulated European markets. Greece is an exciting and fast-growing market, and we’re thrilled to be able to offer our content to licensed operators and their players across the country.”
The post Booming Games Secures Greek License Approval appeared first on European Gaming Industry News.
Greece
ImagineLive Announces Strategic Partnership with Winmasters

ImagineLive has announced a strategic partnership with Winmasters, one of Greece’s leading online gaming platforms. This collaboration marks Imaginelive’s official entry into the Greek market, further expanding its European footprint.
Winmasters’ strong regional presence and diverse gaming portfolio make them an ideal partner for ImagineLive, as both companies continue to deliver innovative and engaging experiences for the Greek market place. Imagine Live is the home of truly great table games and highly playable game show-style content that delivers a premium experience every time.
The post ImagineLive Announces Strategic Partnership with Winmasters appeared first on European Gaming Industry News.
Greece
Betsson: Four Years of Corporate Social Responsibility in Greece

To mark four years of operations in Greece, Betsson hosted a special event focused on its social impact, highlighting strategic partnerships and key initiatives supported through the Betsson Foundation.
Since entering the Greek market, Betsson has placed social contribution at the core of its local operations, consistently investing in initiatives across health, sport and education that benefit local communities.
During the event, several projects were presented, such as the series “Betsson in your Village,” presented by TV personality and Betsson ambassador Grigoris Arnaoutoglou. Through this initiative, defibrillators are donated to remote communities across Greece, enhancing emergency health infrastructure where it is needed most.
Key partnerships were also celebrated, reflecting Betsson’s belief in the power of sport as a platform for social good. Collaborations with AEK Betsson BC, Aris Midea Thessaloniki, OFI Crete F.C., the Hellenic Football Federation, and Alimos NAC Betsson were highlighted as part of the Group’s ongoing commitment to responsible engagement through sport.
Betsson’s broader social responsibility programme in Greece also includes partnerships with organisations such as Bloode, which promotes awareness and voluntary blood donation, and the Greek Association of Women Entrepreneurs (SEGE), which supports female entrepreneurship and economic empowerment.
Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson has successfully delivered numerous meaningful initiatives, as highlighted in this event. I am particularly proud that many of these actions reflect our deep desire to be an active and positive force in society. This commitment is a fundamental pillar of our company, not only in Greece, but across all the markets in which we operate.
“From sponsoring Boca Juniors in Argentina, to Inter in Italy, and of course OFI in Crete – who reached the Greek Cup Final this year – our goal is to build relationships that extend beyond the pitch and truly connect with the communities around us.
“None of this would be possible without our partners who share our vision, and the Betsson employees whose passion, empathy, and dedication drive these efforts forward.”
At part of the event, honorary plaques were presented to partners and organisations in recognition of their contribution and contributions.
Looking ahead, Betsson also announced its CSR focus for 2025: raising awareness and promoting the prevention of bullying. Through targeted campaigns, Betsson aims to foster a culture of respect, inclusion and acceptance.
With consistency and purpose, Betsson continues to invest in initiatives that make a lasting and positive difference in society.
The post Betsson: Four Years of Corporate Social Responsibility in Greece appeared first on European Gaming Industry News.
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