betParx
EveryMatrix signs new U.S. content deal with betPARX
B2B iGaming provider EveryMatrix has signed a new game content agreement for the U.S. market with betPARX, one of the country’s leading mobile casino and sportsbooks.
After securing market entry in New Jersey, with West Virginia, Pennsylvania, Michigan, and Connecticut also underway, EveryMatrix is delighted to announce a new U.S. deal with betPARX.
EveryMatrix will distribute content from its own game development studios, Spearhead Studios and Armadillo Studios, via seamless integration with the company’s iGaming Integration Platform, CasinoEngine.
Popular titles include Mythological Mayhem Supreme Streaks, Armadillo Goes West, Fortune Dragon Queen Exotic Wilds, new title Hot Hot Honey out on March 28th and branded games such as The Lioness and John Daly Spin It and Win It.
Erik Nyman, President EveryMatrix Americas, says: “We are excited to announce our new game content agreement with betPARX for the U.S. They are one of the largest mobile casino operators in the northeast and have established a strong online presence over the years.
“We are confident EveryMatrix Games will be appreciated among their players and are excited to go live soon.”
Gil Bushkin, Senior Director of Interactive Marketing at betPARX, adds: “By partnering with EveryMatrix, betPARX is further solidifying our commitment to providing top-notch iGaming content to our users. We are thrilled to work with such a reputable and innovative provider, and we look forward to offering their exciting games to our growing audience.”
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betParx
Pavilion Payments Announces Strategic Partnership with betPARX
Pavilion Payments, the leading omnichannel payments provider exclusively serving the gaming industry, has announced a strategic partnership with betPARX. This partnership will integrate Pavilion Payments’ cutting-edge Real-Time Payments (RTP) solution—fully supporting FedNow and RTP networks—into betPARX’s platform, revolutionizing the payout experience for patrons by enabling instant access to their winnings.
The RTP solution offers patrons instant access to funds within minutes, a significant improvement over traditional payout methods that often take days. By supporting both FedNow and RTP networks, Pavilion Payments ensures broad coverage across various financial institutions. If a patron’s account is ineligible for RTP or FedNow, payouts are seamlessly processed via Same-Day ACH. Real-time notifications provide added convenience and security throughout the process.
“At betPARX, we are dedicated to providing our customers with the best possible experience, and that includes how quickly they can access their winnings. By partnering with Pavilion Payments and implementing their Real-Time Payments solution, we are able to meet our patrons’ expectations for instant payouts, enhancing their overall gaming experience,” said John Dixon, COO of betParx.
“At Pavilion Payments, we are committed to putting our customers first, which is why we developed our Real-Time Payments solution. This feature directly addresses a common concern among patrons: while deposits are instant, withdrawals should be too. By partnering with betPARX, we’re ensuring that their customers can enjoy not just a seamless deposit experience but also the instant access to their funds that they expect and deserve,” Brian Clayton, Senior Vice President of iGaming at Pavilion Payments, said.
888 Holdings
SBC Summit North America: Charting New Paths in Affiliate and Marketing Success
As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will serve as the ideal platform to acquire insights into content creation strategies, brand building and the power of big data, all of which can help affiliates solidify their standing in the market.
Scheduled to take place on Wednesday, May 8, 2024, the ‘Affiliate & Marketing’ track promises engaging discussions encompassing mergers and acquisitions in the affiliate space, gamification, the rise in popularity of online influencers, artificial intelligence (AI) and customer relationship management (CRM) strategies to foster player loyalty, among other topics.
Kicking off the conference track is the panel titled ‘Affiliate Leaders Panel: Building Brands Through Content and Customization’, which will feature Andrew Garven (Head of Marketing, Covers), Rome Smith (Head of Marketing – North America, Betsson), Marcos Oliveira (Chief Operating Officer, Clever Advertising) alongside panel moderator Michael Daly (Former Chief Executive Officer, Catena Media). The panel will delve into how leading affiliates harness branding and compelling content to build unique and recognizable affiliate brands, optimize acquisition rates and strike successful operator partnerships.
The ‘Big Data at the Center: How Affiliates & Operators Can Make Sense of Their Customers Across Multiple Channels’ panel will delve into the strategic use of big data in understanding customer behavior. Experts Gil Bushkin???? (Senior Director of Interactive Marketing, betPARX), Zachary Sold (Vice-President of Marketing, Caesars), Elizabeth Lodge (Chief Marketing Officer, Winible) and panel moderator James Fox (Industry Manager, Google) will discuss big data’s role in identifying common trends in player acquisition and retention as well as profiling customer archetypes that aid in enhancing player engagement and meet operator partner expectations.
The panel ‘It’s an Influencer’s World: Charting the Success of Ambassadors, Streamers and Other Social Media Stars’ will examine the growing influence of alternative affiliate channels such as influencers, streamers and sports ambassadors. Industry luminaries Kelly Koffler (Influencer/YouTube Content Creator, Slot500Club and Beyond Blackjack), Josh Duffy (SM Influencer /YouTube Creator, Slotaholic), Jon Della Terza (Social Media Influencer/Content Creator, NJ Slot Guy), Josh Margolis (Vice-President of Marketing, Prize Picks), Grant Flannery (Head of Marketing, Rivalry) and panel moderator Lazar Miucin (Chief Executive Officer and co-founder, iGaming Advisor) will delve into the distinctive acquisition strategies and content approaches employed by influencers and examine how they can effectively collaborate with operators. Additionally, the panel will discuss adaptation strategies for traditional affiliates to capture the interest of the next generation of players.
The session panel titled ‘Affiliate Diversification: Success Strategies for the Slower Years’ will delve into innovative approaches affiliates can employ to reach new audiences. Affiliate and marketing experts Noam Klivitsky (Vice-President of US Marketing, 888 Holdings), Shmulik Segal (Chief Executive Officer, MediaTroopers) and Max Bichsel (Vice-President, Gambling.com Group) will explore such strategies while emphasizing the significance of strategic media partnerships in ensuring a strong market presence.
Attendees will also have the opportunity to expand their knowledge of the North American market through dedicated conference tracks covering leadership, sports betting, iGaming, industry and growth, compliance and regulation and payments and technology.
Additionally, the conference will include a dedicated tribal symposium, as well as two pre-day conferences; the Capital Market Forum (entry requires a separate ticket) and the Player Protection Symposium.
Purchase your ‘early bird’ ticket at the discounted price of $795 and gain access to all three days of SBC Summit North America (including the Player Protection Symposium) including the exhibition, the conference and exclusive networking parties. Additionally, operators and affiliates can apply for a free pass to the event.
You can keep up-to-date with the latest news, speakers and exhibitor additions and conference content by subscribing to the bi-weekly SBC Summit North America LinkedIn newsletter.
betParx
EveryMatrix agrees multistate content aggregation deal with betPARX
SlotMatrix, part of the EveryMatrix Group, has announced a breakthrough multistate casino aggregation deal with existing U.S partner betPARX, one of the country’s leading mobile casino and sportsbook operators.
SlotMatrix, the iGaming industry’s largest casino aggregator with more than 300 studio partners and 22,500+ games integrations, will provide betPARX with a comprehensive library of the U.S market’s best-performing games from tier-1 suppliers, instantly presenting its players with the latest content.
Once live SlotMatrix will become betPARX’s leading iGaming content aggregator across New Jersey, Michigan and Pennsylvania, further fuelling the brand’s growth with cross-product bonusing and gamification tools including free spins and tournaments proven to increase reactivation, acquisition and retention and generate outstanding results.
In March this year EveryMatrix and betPARX signed a deal that saw EveryMatrix distribute content from its own game development studios, Spearhead Studios and Armadillo Studios, via seamless integration with the company’s iGaming Integration Platform, CasinoEngine. SlotMatrix is a product available via CasinoEngine.
EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.
It has secured relationships with several leading operators in the U.S through SlotMatrix giving brands the opportunity to access the world’s largest library of iGaming content.
Erik Nyman, President EveryMatrix Americas, said: “I’m happy to announce we have extended our partnership with betPARX to aggregation opening the door to a huge variety of content from leading iGaming suppliers.
“Once Live EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US iGaming to date. As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”
Gil Bushkin, Senior Director of Interactive Marketing at betPARX, said: “betPARX continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players. EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”
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