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Gaming Americas Weekly Roundup – February 27-March 5

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

BetMGM announced a new pledge to prominently feature responsible gaming messages in its marketing and advertising campaigns beginning March 1, in alignment with the start of Problem Gambling Awareness Month.

Nuvei Corporation, the Canadian fintech company, announced that it has completed its acquisition of Paya Holdings Inc. (Paya). Paya amplifies Nuvei’s existing growth strategy and expands its reach into new underpenetrated and non-cyclical verticals where Nuvei’s proprietary technology is well positioned to accelerate customer growth.

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The Colorado Limited Gaming Control Commission, at the most recent Commission meeting, approved the first distribution of Responsible Gaming Grant awards totalling $1,571,965 in awards to projects directly addressing the issue of problem gambling, addiction treatment, educational programmes, counselling, research, advocacy efforts, or support services.

Scientific Games has debuted new industry-first, advanced lottery instant scratch game printing technology at the company’s metro Atlanta global headquarters as the next phase in the company’s instant game manufacturing expansion plan. The new instant game technology will provide lotteries in the US and Canada with Dimension products featuring a holographic-like effect.

MGM Resorts International has appointed award-winning producer and director Ben Winston to its Board of Directors. Winston becomes the 12th member of the board. Winston is founding partner of the production company Fulwell 73 and has earned 12 Emmy Awards and 31 Emmy nominations.

Win Systems, a leading provider of technology for the gaming and entertainment industry, has announced the installation of its powerful WIGOS management system in 4 new casinos of the prestigious New Hampshire Group, a subsidiary company of Peninsula Pacific Entertainment (P2E). The P2E Group, with over 20 years of experience, is the leading charitable gaming operator in New Hampshire.

Partnerships

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Elys Game Technology Corp, an interactive gaming and sports betting technology company, has announced that it has entered into an agreement with Partnersat7238thstse LLC to operate a sportsbook at The Ugly Mug restaurant and bar situated at 723 8th St SE, in Washington DC.

Aristocrat Gaming and the Formula 1 Heineken Silver Las Vegas Grand Prix announced a multi-year sponsorship making Aristocrat the Official Slot Machines of the race, coming to the Las Vegas Strip on November 16-18, 2023.

NeoGames S.A. and Intralot do Brasil (also known as Saga Business Games Inteligence) announced the launch of the first regulated iLottery and online sports betting solution in Brazil, for Loteria Mineira, the official lottery of Brazil’s second largest state, Minas Gerais. The launch of “LotoMinas” marks NeoGames’ entry into the Brazilian market and is the beginning of a multi-year turnkey project with the local lottery operator.

The PGA TOUR announced that it has joined the Leadership Circle of the National Council on Problem Gambling (NCPG), while also renewing its Platinum membership with the national non-profit organisation that serves as the national advocate to mitigate gambling-related harm.

Konami Gaming announced that it has licensed its patents in facial recognition technology to Independent Gaming Pty Ltd. A leading global developer of casino games and the SYNKROS casino management system, Konami maintains a broad intellectual property portfolio across a spectrum of gaming sectors.

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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