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New research shows a quarter of all students who gamble may be experiencing harm
One in four students who gamble may be experiencing harm and one in two say that gambling has affected their university experience, new research has found.
The survey of 2,000 students across the UK revealed that 71% had gambled in the last 12 months. Amongst those students who had gambled in the previous year, 28% were found to be at ‘moderate risk’ and 24% had behaviour categorised as ‘problem gambling’.
The independent research carried out by Censuswide is a follow up to last year’s survey commissioned by education charity Ygam and GAMSTOP, the national online self-exclusion service.
This year the survey included the Short-form PGSI – a widely used measure of ‘problem gambling’ in the UK population – which enabled the researchers to understand the level of risk experienced by students in the sample.
Half of all respondents reported that gambling had impacted their university experience, with 13% having trouble paying for food, 10% missing lectures and tutorials, 10% saying gambling affected their assignments and grades, and 9% struggling to pay bills or for accommodation. Despite this, 45% of those who gamble were unaware of the support available to them from their universities.
Almost one in two students who gamble (48%) say they gamble to make money, but only 11% report winning money in an average week. One in three say they spend £11-£20 per week on gambling; nearly one in four (23%) spend £21-£50; and 13% spend £51-£100. 4.5%, say they gamble because they are unable to stop.
Along with savings and their own earnings, some students are borrowing money to fund their gambling, with 8% borrowing from family and friends and 6% using payday loans.
More than 40% of students have bought cryptocurrency in the last year, which is much higher than the figure for the overall population. This is perhaps not surprising given the age profile of the student population, but in a year when cryptocurrency prices plunged this may have impacted the overall financial wellbeing of this group.
The full report has been published today and includes the results of questions asked both to respondents who had gambled in the last 12 months as well as those who had not. The questions to the latter group were rephrased to further understand their view on gambling behaviour and attitudes amongst their friends.
The report makes three key recommendations:
- Invest in universal prevention education in schools to help prepare young people to be resilient to the risks related to gambling before their transition to university.
- Gambling harms to be considered as part of every university’s health and wellbeing strategy.
- Further research to be conducted to better understand the experiences of students who gamble and how harms can be better prevented.
Dr Jane Rigbye, Chief Executive Officer at Ygam said:
“These findings give us insight into the attitudes and behaviours of students towards gambling. Building on the data published last year, we can now see that not only are a large percentage of the student population gambling on a regular basis, many of them are doing so in a way that may cause them to experience harm.
“The data further emphasises the importance of educating our young people on the risks associated with gambling. We’re working with our partners to tour university campuses across the UK to speak to students, deliver specialist training to university staff and to raise awareness. It is crucial that universities engage and take this issue seriously. We aim to work closely with many more universities to ensure they can help prevent the harms and support their students when they need it.”
Bray Ash, 29, who spent many years battling a gambling addiction as a student and is now studying to become a Mental Health nurse, said:
“For many, the research commissioned by GAMSTOP & Ygam will come as a surprise. However, for me it’s a reminder of the seriousness and proximity to gambling addiction that students face on a daily basis. During my time at university, I dealt with a severe gambling addiction that saw me confined to my room for days at a time. I spent my time in my room, alone and isolated, gambling day and night. I only left my room to buy food and on the odd occasion, I would see a friend.
“Propped up by the money from my student loan, I was able to fall into a gambling addiction that spiralled out of control until one day I managed to work up the courage to talk to my friends and family about it and get myself into rehab. At the time when I was first going through university, resources like GAMSTOP weren’t around. Now that they are and they are helping thousands of students, it’s always one of my first recommendations to anyone who feels that they might be experiencing gambling harms.”
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Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.
Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.
The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.
Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.
With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.
Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.
“Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”
With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.
The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025
Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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