Central Europe

Eleven years of LOTTO24: The online market leader celebrates its birthday

Published

3 years ago

February 23, 2023

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LOTTO24 is celebrating its eleventh brand birthday today. In 2012, the company that was founded in Hamburg, Germany offered its online services nationwide for the first time. Just one year later, LOTTO24 had already established itself as the online market leader in the lottery sector in Germany. Another three years later, in 2016, one million loyal customers were already playing regularly at LOTTO24. Since 2019, the company has officially been part of the ZEAL Group.

Eleven years of record winnings

In eleven years of company history, LOTTO24 has already made more than 4.5 million customers dream and paid out a record winning sum of 1.2 billion euros. The last record winner was just a few weeks ago: In January, a 61-year-old LOTTO24 player from Bremerhaven in Germany hit the 107.5 million Eurojackpot, making it the biggest single win in the company’s history.

Eleven years of commitment to a good cause

What many people don’t know: Every ticket submitted to LOTTO24 over the past eleven years has supported charitable causes in the fields of education, health, culture and family. In addition, a large part of the proceeds from the social lotteries freiheit+ and German Dream House Lottery are also used to promote educational projects. In total, LOTTO24 has thus diverted more than EUR 1.2 billion to charitable causes over the past eleven years.

“We are proud of eleven extremely successful years of LOTTO24,” said Jonas Mattsson, CFO of LOTTO24. “The density of winners among our customers is exceptionally high and we are delighted that we have made more than 4.5 million players dream over the past years. We will continue to keep our fingers crossed for all our customers in the future and continue to provide a convenient lottery experience with new products and features.”

Central Europe

Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome

Published

11 hours ago

October 24, 2025

Niji Narayan

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Full-service marketing agency mr.Booster is set to participate in SiGMA Central Europe 2025, taking place in Rome on November 4–6. With an interactive booth at the heart of the exhibition, mr.Booster will highlight its expertise in performance-driven digital marketing and invite partners to discover new ways to scale in iGaming, fintech and beyond.

Known for its integrated approach that combines media buying, SEO, influencer campaigns, creative production and data-driven retargeting, mr.Booster has established itself as a trusted growth partner for brands navigating highly competitive digital landscapes.

“SiGMA is a key meeting point for innovation and partnership. For us, it’s not just about showcasing services, but about sparking conversations and co-creating growth strategies with ambitious teams from across the world,” said Leonid Pudov, CEO of mr.Booster.

At Sigma Central Europe, the mr.Booster team will welcome visitors to explore how creativity meets performance. Guests will see the mr.Booster Ad Platform in action, learn how data-driven retargeting turns audiences into loyal players and dive into case stories that prove measurable growth is never accidental. The booth will also feature quick strategy sessions with mr.Booster experts, a vibrant entertainment corner with photo moments and exclusive merch — plus a few surprises for those ready to spin, snap and win.

This year also marks an important milestone for mr.Booster as the agency continues its expansion across European markets.

mr.Booster has been shortlisted for the SiGMA Central Europe Awards 2025 in the category INDUSTRY RISING STAR 2025, recognizing its innovative contributions to media buying, affiliate marketing and cross-channel performance strategies.

The post Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.

Betsson Group

Betsson to Attend SiGMA Central Europe 2025

Published

2 days ago

October 22, 2025

Niji Narayan

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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.

Betsson Group Joins the Stage at SiGMA Central Europe

Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.

4 November | 10:15–10:45 CET

Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group

Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets

This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.

4 November | 13:20–13:35 CET

Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group

Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World

Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.

The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

Central Europe

Palasino Group Preparing to Open Fourth Czech Republic Casino

Published

2 days ago

October 22, 2025

Niji Narayan

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Palasino Group has revealed it will soon open its fourth casino operation in the Czech Republic.

The Hong Kong-listed casino operator was previously part of global real estate giant Far East Consortium – itself a partner and substantial shareholder of Australia’s Star Entertainment Group – before being spun off as a separate entity in March 2024.

In a social media update, Palasino said that the new branch, Palasino Mikulov, is scheduled to open in the coming months with construction already well underway.

The casino will, it added, feature a “modern, design-forward interior – bright, airy and welcoming” as well as a “premium gaming selection” including a wide range of slot machines and live table games such as roulette, blackjack and poker. The casino will also host a bar, buffet restaurant and social spaces

Mikulov, located close to the Austrian border, is described as a popular destination for both local and international visitors.

The group’s existing casinos include Palasino Excalibur City in South Moravia, Palasino Wullowitz in South Bohemia and Palasino Furth im Wald on the Bavarian and Czech border. It also operates five hotels.

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