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Adam Silver Unveils Streaming Experience of the Future via the NBA App at 2023 NBA All-Star Tech Summit in Salt Lake City

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At today’s NBA All-Star Tech Summit in Salt Lake City, NBA Commissioner Adam Silver introduced new personalized options that would be part of the future live game streaming experience, including a feature for fans to scan their own avatar into a live NBA game via the NBA App and replace an NBA player.

In addition to the avatar option, the future telecast will offer fans more customized experiences, including a wider selection of alternate languages, high-profile influencer and celebrity commentary, the ability to transport the game to virtual locations, new animated graphics, integrated betting and enhanced camera angles.

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