Latest News

Pariplay® launches game-changing new Client Area for Fusion® partners

Published

3 years ago

February 6, 2023

Reading Time: 2 minutes

NeoGames S.A subsidiary Pariplay^®, has launched its new, comprehensive Client Area, providing a simple and unique point of service for the marketing and compliance assets within its vast Fusion^® portfolio.

Designed to further consolidate Pariplay’s status as the aggregation partner of choice in regulated markets worldwide, this unique and extensive new Client Area helps to make life easier for operators by delivering a massive number of games assets within a single, easy-to-use site.

In a first for the industry, operators utilising the Fusion^®platform will now be able to quickly search, cross-filter and download marketing assets, game info sheets, game rules and certification files of games within Pariplay’s broad portfolio of high-value, tier-one and localised games.

The innovative solution provides time-saving efficiencies, cutting down on time and effort involved in operational tasks to keep sites continually updated. Released on the Fusion^®platform alongside a content catalogue featuring the most profitable games on the market, the new Client Area will be continually updated with the extensive range of games from more than 100 suppliers.

The Fusion aggregation platform provides a unified, single approach to content delivery, with a focus on providing greater efficiencies and exceptional ROI for operators. Pariplay’s Fusion offering consists of over 14,000 games from 100+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.

Adrian Bailey, Managing Director at Pariplay^®, said: “Our motto at Pariplay^®is that we make life simple for our partners. The new Client Area we have created is the embodiment of this idea, as it saves time and effort for operators while providing them with the materials they need to stand out within regulated markets.

“We look forward to presenting the Client Area to our partners at ICE London this week, where I am sure it will be met with a very positive reaction. It is truly a game changer in service to the industry.”

Enrico Bradamante, Chief Commercial Officer at Pariplay^®, said: “A successful, modern and adaptable aggregation platform not only has to provide a huge variety of the most entertaining content, but also add extra value for operators.

“Our new Client Area within Fusion^® achieves exactly this, allowing partners to easily search, cross-filter and download every file they could need. When allied to a range of first and third-party content that is ever-growing, the new site is a powerful addition to our offering.”

40 Lucky Wilds Hot

Amusnet Releases 40 Lucky Wilds Hot

Published

9 minutes ago

October 8, 2025

Niji Narayan

Reading Time: < 1 minute

Amusnet has released its latest slot game – 40 Lucky Wilds Hot. This sizzling online slot turns the temperature up with classic charm, vibrant symbols, and electrifying winning potential.

Designed with 5 reels and 40 fixed paylines, 40 Lucky Wilds Hot invites players into a world where every spin crackles with excitement. The game brings luck and heat together through its beautifully crafted set of symbols, including the Crystal Clover Wild that appears on the 2nd, 3rd and 4th reels. It substitutes for all other symbols except for the two Scatter symbols (the Dollar and the Star) to help players form winning combinations.

With high-energy visuals, seamless gameplay, dynamic sound effects and fantastic special features, every spin delivers a rush of anticipation. Whether you’re drawn to the traditional slot aesthetic or the thrill of rapid-fire wins, 40 Lucky Wilds Hot is the perfect blend of nostalgia and modern excitement.

Buy Bonus

The Buy Bonus allows players to purchase one, two, or three Expanding Wilds on reels 2, 3, or 4 for 4.5x, 15x and 71.5x the total bet, respectively.

Guaranteed Wins

While active, Guaranteed Wins ensures that at least one winning line appears on the reels during spins.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases 40 Lucky Wilds Hot appeared first on European Gaming Industry News.

Central Europe

Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino

Published

9 minutes ago

October 8, 2025

Niji Narayan

pamela-klockenbrink-becomes-the-new-managing-director-of-merkur-casino

Reading Time: < 1 minute

Pamela Klockenbrink has become the new Managing Director of Merkur Casino GmbH. This subsidiary of the Merkur Group operates over 700 gaming venues in Germany and Europe. Pamela Klockenbrink succeeds Meik Sellenriek, who was appointed to the Executive Board of Merkur.com AG on January 1, 2025, and is now handing over his current management responsibilities to new hands. Together with Benjamin Bredenkamp, who will remain part of the management team, the 52-year-old will lead the company’s fortunes in the future.

With Pamela Klockenbrink, Merkur Casino is strengthening its leadership team from within its own ranks. The Bad Oeynhausen native began her career at Merkur in May 2015 as coordinator of national and international controlling at Merkur Casino. Most recently, Klockenbrink served for almost ten years as Head of Controlling at the Merkur subsidiary. Before joining the group, she shaped the finance and accounting departments of international corporations in various management positions, leading projects in the areas of international accounting and international taxation, among others.

Meik Sellenriek, Executive Board Member for Merkur Operations at Merkur.com AG, said: “We are delighted to have recruited Pamela Klockenbrink as our new Managing Director. Thanks to her many years of service with the company, she has a considerable repertoire of in-depth industry knowledge. This diverse experience will form the foundation for successfully developing Merkur Casino and leading it into a promising future.”

Pamela Klockenbrink said: “I greatly appreciate the trust placed in me by being appointed to the management team. My goal is to play a key role in shaping and further driving the successful development of Merkur Casino GmbH together with my colleague Benjamin Bredenkamp and our dedicated team.”

The post Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino appeared first on European Gaming Industry News.

Asia

Indian Government Releases Draft Rules for Online Gaming Act 2025

Published

9 minutes ago

October 8, 2025

Niji Narayan

indian-government-releases-draft-rules-for-online-gaming-act-2025

Reading Time: < 1 minute

The Indian Ministry of Electronics and Information Technology (MeitY) has released draft rules for the Promotion and Regulation of Online Gaming Act, 2025, which was introduced back in August.

The draft outlines how online games will be classified and registered, what formats are permitted, and the powers of the proposed Online Gaming Authority of India. It also specifies how registrations can be suspended or cancelled, how grievances will be addressed, and what penalties will apply for violations.

The ministry has invited public feedback on the draft, asking stakeholders to send comments on each rule by October 31.

The Act aims to draw a clear line between gaming and gambling. Passed in August, it bans online money games while supporting esports and “social gaming” (regular video games) as legitimate forms of entertainment.

Introduced by Union IT Minister Ashwini Vaishnaw on August 20 in the Lok Sabha, the Bill cleared the Rajya Sabha the next day and received presidential assent by August 22.

Prime Minister Narendra Modi called it a “major decision,” saying, “Gaming is not bad, gambling is. They call it gaming, but it becomes gambling.” He added that India should strengthen its global position in gaming and capture a larger share of the market.

The post Indian Government Releases Draft Rules for Online Gaming Act 2025 appeared first on European Gaming Industry News.