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American iGaming market set to challenge UK stranglehold in coming years

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The UK and American iGaming industries have seen significant growth in recent years and have become major players in the global online gambling market. Both countries have a rich history of traditional gambling and have embraced the digital age with the creation of various online gaming platforms. While the UK and American iGaming industries share some similarities, there are also several key differences that set them apart.

One of the main differences between the UK and American iGaming industries is the level of regulation. The UK has a well-established regulatory framework for online gambling, which is overseen by the UK Gambling Commission. This framework ensures that all online gambling operators are subject to strict standards and guidelines, ensuring player safety and fairness.

In contrast, the American iGaming industry is still largely unregulated, with only a handful of states having legalized online gambling. This means that the majority of online gambling operators in the US are not subject to the same level of regulation and oversight as those in the UK.

Another key difference between the UK and American iGaming industries is the types of games offered. In the UK, the focus is primarily on sports betting, casino games, and poker, while in the US, sports betting and casino games are the most popular. The UK has a long history of sports betting, with traditional bookmakers having been in operation for the best part of a century. By contrast, the US has only recently legalized sports betting and is still in the process of establishing a regulated market.

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European Gaming Congress 2024 (Warsaw, Poland)

In terms of market size, the UK iGaming industry is significantly larger than the American market. According to recent market research of British website CasinoGambler, the UK online gambling market is estimated to be worth around £14 billion, while the US market is estimated to be worth around $9 billion. This disparity is largely due to the more mature and established nature of the UK market, as well as the greater number of players and the wider range of products available.

Another factor that sets the UK and American iGaming industries apart is the level of competition. The UK market is highly competitive, with a large number of established operators vying for market share. This has led to a high level of innovation and the development of new products and services to meet the needs of players.

The American market meanwhile is slowly emerging from its slumber and consequently, the American market is still dominated by a small number of huge operators, with little competition to drive innovation.

In terms of future growth potential, the American iGaming industry is widely considered to have greater growth potential than the UK market. This is due to the large number of states that are currently considering legalizing online gambling and the growing popularity of online gambling in the US. The UK market, on the other hand, is already mature and well-established, and it is unlikely that there will be such notable growth in the near future.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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