BETBY, the leading Tier 1 sportsbook provider, has announced the launch of its comprehensive World Cup offering, led by one of the most distinctive advantages currently available to operators: odds on the entire World Cup bracket already available, before the official draw takes place.

Released exactly one month before the opening match, BETBY’s World Cup package gives operators a crucial head start, enabling them to activate campaigns and capture player interest well ahead of kickoff.

The offering also provides operators with an additional marketing tool to drive engagement and maximise player interaction in the lead-up to the tournament.

By providing a fully pre-priced tournament structure across all potential matchups, BETBY allows operators to offer betting markets from the group stage through to the final from day one.

This early availability extends the betting lifecycle significantly, giving players the opportunity to engage with the full tournament narrative in advance and driving sustained activity throughout the build-up to kickoff.

To further enhance engagement during the tournament, BETBY is introducing microbetting for the World Cup, enabling wagers on events occurring within one-minute intervals throughout each match. With at least 90 intervals per game, players can bet on outcomes such as throw-ins, fouls, corners, offsides, goals, and goal kicks.

This real-time, high-frequency betting format transforms the viewing experience into a continuous stream of opportunities, keeping users actively engaged from kickoff to the final whistle while increasing interaction levels, boosting ARPU, and strengthening retention.

Complementing this is BETBY’s eWorld Cup, an esports experience that replicates all tournament matches in a short-format, high-frequency environment.

With matches lasting just a few minutes, the e-sim ensures continuous football action, helping operators fill off-peak gaps and overcome time zone challenges while maintaining consistent user engagement.

The product is fully customizable, allowing operators to tailor visuals, teams, match configurations, and margins to align with their brand and commercial strategy.

BETBY’s World Cup offering is further supported by a dedicated tournament hub, designed to centralize all content, data, and betting opportunities within a single interface.

Users can explore group stages and full bracket progression, access event pages, view promotions and line banners, watch video content, and analyze detailed statistics, creating a more immersive and informed betting experience.

The package includes boosted odds across all World Cup events, daily featured offers, and a wide selection of prebuilt “hot” combos with enhanced pricing, giving operators the flexibility to engage a broad player base, from high-value users to casual bettors.

Operators also benefit from one of the most extensive market coverages in the industry, spanning main markets, outrights, props, and special bets, supported by a trading team ready to accommodate bespoke requests.

By combining early market availability, real-time engagement tools, continuous betting opportunities, and deep trading flexibility, BETBY delivers a complete solution designed to maximize operator performance throughout the World Cup.

“As the biggest sports event worldwide, the World Cup is as much about preparation as it is about execution,” said Chris Nikolopoulos, Chief Commercial Officer at BETBY.

“By being the first B2B sportsbook provider to make the full tournament bracket available ahead of the draw, we’re giving operators a clear advantage: the ability to start engaging players earlier and build momentum well before kickoff.

At the same time, other features like microbetting and our eWorld Cup ensure that engagement stays high throughout every stage of the competition.

We’re delivering a complete content portfolio that allows our partners to maximize both player activity and revenue across the entire World Cup cycle.”

BETBY

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.

From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

For more information visit betby.com

BetMGM Brasil has appointed Fernando Vieira de Mello, a journalist with more than 30 years of experience across media, journalism and entertainment, to strengthen its government relations strategy in the country.

The hire comes as Brazil’s regulated betting market enters a phase of consolidation and maturity.

Vieira de Mello is widely recognised in Brazil’s communications market for his career at Grupo Globo, TV Bandeirantes, Rádio Bandeirantes and TV Cultura, where he held roles as reporter, anchor, journalism director and institutional relations executive.

Most recently, he served as director of institutional relations for São Paulo at Grupo Globo, building dialogue with market segments and regulatory bodies across the Brazilian ecosystem.

“Fernando brings a rare combination of experience in communications, management, institutional relations and a deep understanding of Brazil’s media ecosystem,” said Almir Ribeiro, CEO of BetMGM Brasil.

“His arrival further strengthens our long-term vision for the country.”

Vieira de Mello pointed to the scale of the opportunity ahead.

“Few sectors in Brazil will go through such an intense process of transformation and reputation building over the coming years as online betting.

BetMGM enters this moment with very solid attributes: an operation backed by two global groups of enormous credibility, exclusive focus on regulated markets and a clear long-term vision for Brazil.”

The appointment reflects BetMGM’s broader effort to deepen engagement with strategic stakeholders and advance its governance, responsibility and sustainable market-building agenda in Brazil.

BetMGM Brasil

Launched in January 2025, BetMGM Brasil is a joint venture between MGM Resorts International and Grupo Globo. Headquartered in São Paulo, the company was among the first 14 operators to receive definitive authorisation to operate in Brazil’s regulated betting market.

Beyond Brazil, BetMGM offers online gaming and betting platforms in 29 regulated US states and across Europe.

FanLabel also submits comment to the CFTC outlining a responsible framework for music-oriented prediction markets

SCCG Management, a global leader in iGaming advisory, business development, and strategic growth with more than 33 years of experience in the gaming industry, today congratulates its partner and portfolio company FanLabel on the official launch of FanLabel SongPicks, a paid-entry, skill-based music contest app that lets fans use their music knowledge to compete for cash prizes.

SCCG Management is a shareholder in FanLabel and has supported the company’s growth as a strategic partner across business development, market positioning, and industry relationships. The launch of FanLabel SongPicks represents the latest milestone in FanLabel’s expanding music gamification and prediction market entertainment ecosystem, and further validates SCCG’s investment thesis that interactive, data-driven fan engagement represents a significant commercial opportunity across entertainment verticals.

A New Way for Music Fans to Compete

FanLabel SongPicks builds on the company’s FanLabel Classic app, which lets music fans compete in free fantasy-sports-style music challenges. With SongPicks, players put their music knowledge to the test by ranking songs, predicting streaming trends, and competing on leaderboards for real cash prizes. The app currently features two contest modes: Ranker, where fans rank songs from most to least streamed, and Best of Five, where players pick the top-performing song from a group.

FanLabel’s products are powered by real-world music data and backed by direct licensing agreements from major and independent record label groups and rights holders. The company has partnered with Luminate as its official stream and chart-data source and Tuned Global as its metadata infrastructure provider, ensuring contests are built around objective data rather than subjective fan voting.

FanLabel also works with Approvely, another SCCG partner company, to support KYC (Know Your Customer) and identity-verification functions, alongside Plaid for banking services. The Approvely integration reflects SCCG’s broader strategy of connecting its partner ecosystem to create end-to-end solutions for emerging entertainment and gaming verticals.

“Our team is very proud to have FanLabel SongPicks officially out in the world,” said Jeff Sloan, Founder and CEO of FanLabel. “We believe that the SongPicks experience will provide music enthusiasts with a new way to engage in their love of music while at the same time benefiting the industry by driving music discovery, consumption, and an entirely new way to generate monetization.”

FanLabel’s CFTC Engagement Signals Regulatory Leadership

FanLabel recently submitted comments to the Commodity Futures Trading Commission (CFTC) outlining its position that music-related event contracts can create new opportunities for fan engagement, price discovery, and future risk-management tools for rights holders when tied to objective data and designed with appropriate safeguards. The filing was one of the few music-focused submissions in a docket dominated by sports, gaming, crypto, and regulatory comments.

In its comments, FanLabel drew a distinction between music contracts tied to objective, third-party metrics such as streams and chart rankings, and more speculative contracts with outcomes that may be influenced by a small group of insiders. The company argued that responsible music prediction markets should be developed in coordination with rights holders, data vendors, and regulated exchanges.

FanLabel holds five issued U.S. patents, with additional applications pending, covering music gamification and the use of music-based contract formats in prediction markets. Several label groups hold an ownership interest in this intellectual property through their equity in FanLabel.

SCCG’s Strategic View

Stephen Crystal, Founder and CEO of SCCG Management, commented: “FanLabel represents exactly the kind of company we look for in our portfolio: a team that combines deep domain expertise, defensible intellectual property, and a responsible approach to regulation with a genuine understanding of fan behavior. The music prediction market space is at a pivotal moment, and FanLabel’s CFTC engagement, combined with the SongPicks launch, positions them as a category leader. As a shareholder and strategic partner, SCCG is proud to support FanLabel’s growth and to help connect their platform with the broader gaming, entertainment, and prediction market ecosystem.”