bet365
SIS esports offering expands into Colorado through bet365 deal
Operator live with Competitive Gaming in second state
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has launched its esports Competitive Gaming product in a second US state. The comprehensive non-tournament esports solution is now live in Colorado through long-term operator partner, bet365.
After the successful release of SIS’ Competitive Gaming product in New Jersey in late 2022, bettors in Colorado can now enjoy the market-leading offering, starting with ebasketball.
Developed specifically for betting, SIS’ H2H Global Gaming LeagueTM hosts over 180,000 events per year, providing a full end-to-end solution with integrity at its core, and proven to deliver superior margins around the clock.
The product has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics, including unique betting prompts such as form, players stats, and results. As a result, there is ample opportunity for bettors to enjoy innovative and engaging content.
The highly competitive events are produced in-house from SIS’ UK-based secure self-contained gaming studios.
Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “We are pleased to see our esports content go live in a second US state following the successful launch in New Jersey.
“Having a second US launch so soon after the first is a testament to the rapid progress we are making in the North American market and showcases our ability to provide bettors with engaging content as well as further enhancing our relationship with our valued long-term partner bet365.”
Michele Fischer, Vice President, SIS Content Services, said: “We are thrilled to be able to launch our esports offering in Colorado. As basketball has been the most popular sport on Colorado sportsbooks, we are confident that bettors will react positively to our esports basketball content. This deal is further evidence of the footprint SIS is making in what will continue to be a rapidly growing and key market for the company.”
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The promotion features four Blueprint slots, including Fishin’ Frenzy: Lure Em’ In, and targets eligible bet365 sign-ups.
Blueprint Gaming has launched an exclusive open account offer with bet365, giving eligible customers access to free spins on four Blueprint slot titles as part of a sign-up promotion.
The offer includes Fishin’ Frenzy: Lure Em’ In, Fishin’ Frenzy: Big Catch Gold Spins, Triple Action Cash Strike and King Kong Splash. The companies said the promotion is the latest activation in their long-running partnership.
Blueprint said Fishin’ Frenzy remains one of its top-performing franchises, with five titles currently in its top-ranked games. The supplier also said Fishin’ Frenzy: Lure Em’ In delivered a “record-breaking opening weekend” after launching in April 2026.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming
, said: “Our partnership with bet365 has gone from strength to strength over a number of years, and this latest open account offer is another fantastic example of how closely we continue to collaborate.
“Each of the selected games has proven to be a standout performer within our portfolio, whether through strong player retention, consistent revenue generation or long-term brand recognition. We are thrilled to see bet365 spotlight these titles as part of a major promotional campaign and look forward to seeing how players respond.”
Paul Cumbo, bet365 Head of Gaming – UK and Europe, added: “Blueprint Gaming’s portfolio continues to resonate strongly with our players, and we are delighted to bring together a selection of some of its most recognisable and high-performing games as part of this exciting open account offer.
“The promotion reflects the strength of our longstanding relationship and our shared focus on delivering engaging entertainment experiences to players.”
The post Blueprint Gaming and bet365 roll out exclusive open account free spins offer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bet365 has expanded its reach in Europe by launching its sportsbook in France – ahead of the rollout of online poker and horse race betting.
The operator, headed up by Denise Coates, has rolled out iOS and Android apps to support its launch.
Bet365 has gone live in France with its bet builder, Bet Tracker and Match Live features and its Sub On Play On, which allows bet slips involving individual players to carry on if the player is substituted.
The brand’s cash out feature is also included, with bet365 confirming it will add online poker and horse race betting in the market further down the line.
Alex Sefton, bet365’s global chief marketing officer, said: “Bet365’s expansion strategy has always been built around combining the scale, technology, innovation and expertise of a global brand with the understanding and appreciation of local customs and culture.
“Our arrival in France will be no different. We’re thrilled to create a product and experience tailored specifically for French players, within a framework fully compliant with the requirements of the French National Gaming Authority.”
Bet365’s France launch comes after a period of expansion in the US following launches in Michigan and Kansas.
Bet365 said it has put a key focus on responsible gaming within the French gaming framework.
As well as self-exclusion tools, gambling controls and voluntary gambling bans, the brand has partnered with Joueurs Info Service, the national remote assistance service for problem gambling and addiction, and Evalujeu, the ANJ’s programme for the prevention of excessive gambling.
Bet365 added that a collaboration with Association de Recherche et de Prévention des Excès du Jeu (ARPEJ) will provide “more effective support to players displaying signs of problematic gambling behaviour.”
The post Bet365 Officially Launches its Online Sportsbook in France appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Corps – a publicly-listed game development company based in Sweden, has extended its partnership with bet365, taking its games live with the operator in Brazil as part of its continued expansion across regulated markets.
The launch builds on Gaming Corps’ existing relationship with bet365 and signals another important step in the studio’s wider Latin American growth strategy. The rollout has been delivered through Gaming Corps’ distribution partnership with Light & Wonder, supporting efficient market access through one of the industry’s most established content networks.
bet365 players in Brazil will gain access to Gaming Corps’ full line up, including Penalty Champion, the instant win game that puts players in a sudden-death penalty shootout where each successful strike increases the potential return. The launch also includes popular franchise titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean, while Brazilian players can also look forward to Gaming Corps’ three-game football suite arriving in time for the World Cup.
With a portfolio that stretches beyond standard slot content, Gaming Corps has focused on building games with more variety in both format and play style. Alongside proprietary concepts such as Smash4Cash, A-MAZE-CADES and X-MY-WAY, the studio also develops Mine, Table, Multiplier and Plinko games, helping operators introduce a wider mix of experiences for different types of players.
Juha Kauppinen, CEO at Gaming Corps, said: “Extending our partnership with bet365 into Brazil is an exciting development for Gaming Corps and an important next step in how we grow with major operators across regulated markets. bet365 is one of the most recognised names in online gaming and expanding our reach with them into a market like Brazil underlines both the strength of the relationship and the wider appeal of our portfolio.”
A bet365 spokesperson, added: “Gaming Corps has established a clear identity within the market through a mix of creative game concepts and distinctive mechanics. We are delighted to expand our partnership with the studio into Brazil and look forward to making this content available to our players in the market.”
The post Gaming Corps extends bet365 partnership into Brazil appeared first on Americas iGaming & Sports Betting News.
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