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Exclusive Q&A with Giovanni Petrantoni, President and Founder of Fragnova

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The term visionary is often over-used. They are like UFOs in a sense– often talked about and rarely seen.

So, ladies and gentlemen, we are happy to interview a person with true visionary traits here. Welcome Giovanni Petrantoni, President and Founder of Fragnova. Let’s jump straight his fascinating visions and ideas.

Q. Let’s start with a brief intro about yourself, as you seem to have quite an interesting career: music, writing, blockchain and so on. Our readers would certainly love to hear it?

A. I spent a lot of my early career coding and creating software, which ultimately led me to join the Tokyo-based Silicon Studios developing game engines. The work I did on Linden Lab’s Second Life also inspired a lot of the work Fragnova does today. I put a lot of energy into coding and creating new in-game items. It may seem minor, but originally Second Life didn’t have any swimming mechanics, so I engineered that myself. It was fascinating to see not just how popular small additions to the game could be, but how much potential the players themselves had to completely alter and shape the experience.

To this day, I still believe Second Life is far and above the closest thing we’ve come to a true metaverse; the fact that two decades after launch it still has millions of users is a real testament to that. However, ever since the term metaverse was popularised a few years ago, it’s become somewhat meaningless because so many ‘metaverse creators’ are really just building walled gardens with MMO elements, brand collaborations and virtual events. For the metaverse to live up to players’ expectations it needs to be open and interoperable.

Q. Now on to Fragnova. What exactly does Fragnova aim to achieve – a French revolution of sorts in game development?

A. Our ambition is to establish the Creation Operating System and for the decentralised ecosystem that makes up Fragnova – The Metaverse Store, The Creator Store and our game engine, Claymore – to form the foundations of an open metaverse, and not the walled gardens we have now.

The Fragnova network is a blockchain that empowers game creators and democratises game development. Blockchain means the use of assets or even full games are fully stored, tracked and recorded to pay out royalties, assert ownership and keep track of licensing rights. So we’re aiming to restructure the business of making games. Currently, large companies take the lion’s share of profits, leaving creators overworked and underpaid – so, the French Revolution analogy isn’t far off, as it’s absolutely about giving more control and rewards to the creators at the bottom rather than the publishers and platforms at the top.

User-generated content has become a huge part of modern gaming, you just need to look at Minecraft or Roblox to see what is possible when there is a creator-led ecosystem. Empowering their creators has become a vital part of keeping games fresh and players engaged. Beyond these two examples, there are dedicated communities of modders that sacrifice large amounts of their time to get all kinds of incredible projects over the line, to little benefit for themselves. Imagine the level of polish in User Generated Content if creators were better compensated for their time and could make a living out of these projects.

This idea of ownership isn’t just a monetary concept either, as avid gamers ourselves we’ve experienced the pain of many of our favourite games going offline in the past, losing all the time and effort you’ve invested – potentially over many years. Blockchain is immutable, which means games built using the technology can’t be deleted, and this technology opens the door to community-run servers..

Q. What kind of features can gaming enthusiasts with zero coding knowledge expect from Fragnova?

A. We are building Fragnova for users of every level – one of the inspirations for what we are doing is PlayStation Dreams, which combines a really powerful set of creative tools with an interface that is more accessible and intuitive than conventional tools.

But with any game engine, there’s going to be a bit of a technical entry barrier unless people are willing to put in the time to learn the basics. The majority of users will probably be most at home in the Metaverse Store, where they can buy and sell in-game items and collectables, and playable experiences. However, they can still partake in the modding of games, which usually demands less coding while still allowing users to be creative.

Q.Tell us about Ambal Duels, the first-off-the-blocks games from Fragnova. Is the development going as per plan for release?

A. Ambal Duels is a free-to-play strategy card game, and it will be the first blockchain-enabled game to be built using our new game engine, Claymore. Ambal began life as a successful Kickstarter campaign for the physical version of the game, Ambal Tournament, but rather than simply create a digital version of the original, Duels takes the game concept to create more one-on-one strategic duels. We’re excited to bring the game to the digital realm and continue growing the game’s community.

The blockchain aspect of Fragnova means that everyone who worked on the game, right down to the designers and card artists, will have a fair stake in the game’s profits. As with any game developed on the Fragnova ecosystem, creators can decide on editing permissions for their work, and allow the community to create their own mods, spin-offs or entirely different versions of the game – with a portion of the profits always going back to the original creators.

The game’s alpha is currently planned for Q2 2023, so definitely watch this space!

Q.Could you shed more light into the Metaverse Store and Creator Store? How do they help gamers and developers in terms of monetization? Is it possible for existing gamers and developers – who use other or independent platforms – to migrate to your platform?

A. The Creator Store is a place for devs and creators to license and offer game assets, like 3D models or audio scripts, or even full games. Blockchain makes each and every asset trackable. So when it’s used in the development of other games, the original creator will earn royalties depending on the success of the project, something unprecedented in the existing asset stores.

The Metaverse Store is an asset store where players can buy and sell in-game items. Furthermore, every item uploaded to Fragnova can be “detached” from the Fragnova chain and migrated into many other chains (for example, Ethereum), allowing creators to sell and trade items on any possible platform.

The important point about the use of blockchain is that it’s not about turning a game item into a crypto asset with the aim of trading it and making money – the blockchain element is there to provide control and ownership in a way that simply hasn’t been possible before in the digital domain.

Q.Could you elaborate on Claymore, the game engine of your platform?

A. Claymore is a multiplatform game creation system focusing on full immersion in which creation and gaming take place in the same environment. Uniquely, Claymore allows developers to seamlessly upload their creations directly to the marketplace. Developers can also import game assets directly from the marketplace.

We built it on top of a new programming language we call Shards. Software development is still in a palaeolithic stage in terms of innovation and so we had to take a full stack approach. Shards allow us to express how games can interoperate with each other from the bottom of the stack, as well as allow us to build the foundation of a rich visual environment where creators can interact, build, inspect and modify their creations in a no code, AI-assisted way which is Claymore itself.

In future, I hope Claymore will rival industry mainstays like Unreal or Unity, as I believe there’s a real opportunity in the industry to bring in a fresh approach. Other incumbent engines are too big to change and adapt to modern gaming concepts like Web3 or the metaverse – at least without an extraordinary amount of investment and work. Both have been built over decades, so changing anything is always a complex task when legacy technology is involved. Equally, when you have an established brand, a massive user base and a huge number of stakeholders, it can be really difficult to pivot and keep everyone happy.

We are working on a pretty aggressive development roadmap so I’m hoping that we’ll have opportunities for creators and developers to get hands-on with parts of the engine and give us their feedback as soon as possible.

Q.Fragnova was founded on 2021. How do you look back at the journey over the last one year or so. Could you tell us about the development and funding so far and the path forward?

A. In about 14 months we’ve managed to realise a lot of the platform’s different elements and we’ve seen a really positive reception so far. One of the biggest challenges has been building the team and growing the company at the same time as developing the platform itself – as the founder I have to be involved in everything!

But perhaps one of our biggest challenges has been addressing the misconception that blockchain and crypto are all the same thing, which has been especially hard while we have been in such a hype bubble around NFTs and all the talk of the metaverse. We are now seeing the hype bubble deflate, so I am hopeful that we can go back to discussing blockchain as a means of doing more than just speculating on crypto. The reality is that blockchain is just a vehicle to help realise our ambition of stimulating the create-to-earn gaming economy.

Q.Finally, a tricky question. Your Linkedin bio says you like to ‘research, create and sometimes destroy’. Is there anything in the gaming industry at the moment that you would like to destroy?

A. That’s actually a very old line I just left there, but still belongs to me and indeed I think I kind of just answered that question with my previous answer! I would have to say the way the tech industry needs to hype the next big thing when the reality is that new technologies need to have utility and appear in the right place at the right time. Blockchain is a technology that has a lot of potential, but there also needs to be the right application for the right audience to give it lasting value.

 

 

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ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management

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ReferOn, a next-gen affiliate management system, announces the development of Model Context Protocol (MCP), a groundbreaking foundation designed to kickstart the era of AI in affiliate marketing.        

What is Model Context Protocol (MCP)

MCP (Model Context Protocol) is an open standard that enables AI assistants to connect directly with ReferOn’s APIs, databases, and platform actions. Instead of adding cosmetic AI “innovations” on top of legacy systems, ReferOn is engineering the infrastructure that allows AI to operate where it delivers the most value and impact for users daily.

How MCP Enhances AI Integration in Affiliate Marketing

The development of MCP opens the door to freeing up affiliate managers to focus on strategy, relationship-building, and growth, instead of dealing with mundane and repetitive tasks. Imagine AI agents that will be able to create tracking links in seconds, set up reward plans on the fly, and detect anomalies in traffic data instantly. This is what “AI-ready” means — real groundwork being set up, not just hype.

The first step in this direction is ReferOn’s Global Search (Beta), a feature that creates a single entry point for data, actions, and insights. While it may look like a simple search bar, it bridges ReferOn’s core layer, raw data, and intelligent AI agents.

Real Impact of AI-Powered Affiliate Management

Alex Bukin, ReferOn’s General Manager, commented, “Strategy and real impact come before hype. MCP isn’t about chasing a wave, it’s about creating a foundation that keeps affiliate managers and operators ahead of the curve. By focusing on building the groundwork to support structured data and open standards, we’re making sure AI has real use cases, not just cosmetic add-ons. Our goal is to set the benchmark for innovation and lead the affiliate management ecosystem by shaping its future.”

About ReferOn

ReferOn is the state-of-the-art affiliate management system, tailored specifically to the needs of the gaming affiliate industry. Launched in February 2023, ReferOn offers a comprehensive suite

of tools and services designed to streamline and enhance the affiliate marketing experience, featuring transparent data reports and a range of management and reporting functionalities.

The post ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management appeared first on European Gaming Industry News.

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SimplePlay Announces Strategic Partnership with Timeless Tech

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SimplePlay is delighted to announce its recent partnership with Timeless Tech, a leading game aggregator. This alliance will integrate SimplePlay’s suite of games and services into Timeless Tech’s powerful platform, significantly expanding the provider’s reach in key international markets.

As SimplePlay continues to establish itself as a comprehensive game provider, this collaboration will enhance its rich portfolio of premium games through Timeless Tech’s Game Aggregator API. This partnership aims to strengthen SimplePlay’s position and expand its reach in markets like Europe and Latin America.

“We’re delighted to welcome SimplePlay to our aggregator – a provider that represents creativity, reliability, and depth. Their combination of slots, crash, table, and fishing games perfectly complements our goal to deliver diverse, high-performing content to operators worldwide. This partnership highlights what Timeless Tech stands for: building meaningful alliances that empower growth, quality, and innovation.” –– Nicola Cainero, Chief Operating Officer, Timeless Tech

“The new partnership with Timeless Tech is definitely a win-win agreement that fosters mutual growth for both sides,” said Osman Walker, CSO of SimplePlay. “We look forward to bringing our premium gaming content to even more operators and players through Timeless Tech’s extensive network.”

With SimplePlay’s games and Timeless Tech’s distribution network, these two industry powerhouses are set to deliver top-tier game content to players around the world, driving mutual growth and success.

The post SimplePlay Announces Strategic Partnership with Timeless Tech appeared first on European Gaming Industry News.

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Lottomart to Welcome NetGaming’s Standout Slot Portfolio

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Lottomart has announced that they are partnering with NetGaming, bringing their fresh mix of creative, modern, and feature-rich slot content to their growing games catalogue.

Known for bold themes and polished presentation, NetGaming offers an exciting blend of classic concepts and inventive bonus mechanics.

As part of the upcoming rollout at Lottomart, players can look forward to a selection of NetGaming’s standout titles – including the mythological power of Zeus’s Thunderbolt 10000, the lively Irish-themed Shamrock Trio – Hold & Respin, the vibrant 3 Wild Jokers Carnival, the adventurous Pirate’s Fortune Gold – Hold & Respin, and the fiery island energy of Fireball Inferno Tiki. Together, these games highlight the studio’s range, from playful bonus rounds to high-impact visual designs.

Chris Ruddock, Commercial Director at Lottomart, commented: “NetGaming brings a distinctive visual style and a playful approach to game design that really stands out. Their content offers variety, strong themes, and accessible mechanics that fit well with what our players enjoy. We’re looking forward to seeing how their titles perform!”

Alfred Ballester, Business Development Director at NetGaming, said: “We at NetGaming are absolutely thrilled to be going live with Lottomart! Working with the Lottomart team throughout the integration has been an absolute pleasure. We’re super excited to launch our games with such an important and respected UK brand, and we honestly can’t wait to see Lottomart players diving into and enjoying the full NetGaming Games Catalogue!”

The post Lottomart to Welcome NetGaming’s Standout Slot Portfolio appeared first on European Gaming Industry News.

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