Latest News
Rhys Hamilton Joins SOFTSWISS as Head of VIP Player Support

SOFTSWISS is delighted to announce that Rhys Hamilton has joined the company as Head of VIP at Managed Services. In this role, Rhys will be responsible for reinforcing the VIP service with cutting-edge analytics and unique segmentation to drive VIP value and retention and maximise revenue growth.
As a customer-centric iGaming expert, at SOFTSWISS Rhys Hamilton will apply his vast knowledge and profound industry experience to empower the VIP Player Support team.
Rhys brings over 18+ years of expertise across multiple roles in iGaming companies. Before joining SOFTSWISS, Mr Hamilton worked as Head of Casino at League of Entertainment, and Head of VIP at Casumo and Hero Gaming.
“I am really excited to bring the heat to SOFTSWISS at a time when the growth of the company is rocketing. Taking the lead of the VIP team, I look forward to developing a winning combination of Gold Star service for VIPs in a responsible and sustainable way”, Rhys Hamilton, Head of VIP at SOFTSWISS, comments on his new role.
“We are confident that the extensive expertise of Rhys will boost SOFTSWISS’ service level in working with the VIP sector and make our communication more personalised. In addition, we’re going to deep dive into VIP analytics and, as a result, increase the VIP segment’s revenue”, says Anastasia Vyshinskaia, Head of SOFTSWISS Managed Services.
Having moved from Gibraltar, Rhys Hamilton joined SOFTSWISS’ office in Malta. Now the company is focused on expanding its presence in the island nation, well-known as an iGaming hub, and is looking for iGaming specialists to strengthen the team.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Powered by WPeMatico
Buffalo Force
ELA Games’ Buffalo Force Charges to Outstanding Results: 62% GGR Growth in Just 3 Weeks

Reading Time: 2 minutes
Stunning visuals and strong performance make Buffalo Force a standout success
ELA Games’ Buffalo Force has quickly risen to the top of performance charts, just three weeks after its release, showing strong player engagement metrics and turnover growth.
The Wild West-themed brand-new title blends visually rich artwork, dynamic gameplay, and immersive atmospheres to create engaging experiences for players and value for operators. The game showcases ELA Games’ rapid rise to become a leading game development studio, capable of pushing the boundaries of the gaming industry with its innovative solutions.
Inside the Data: How ELA’s Buffalo Force Instantly Soared
This month, Buffalo Force exceeded all plans and surpassed expectations across key performance metrics. The audience immediately embraced the product, with operators reporting positive responses from player bases. With the game’s momentum still building, even stronger results may be on the horizon.
Growth metrics during the first 3 weeks after release highlight Buffalo Force as one of the studio’s strongest titles to date. It showcases the game’s powerful retention appeal and the ability to deliver games that perform consistently across regions, captivating new audiences:
- Actives growth +26%
- Turnover +38%
- GGR total growth +62%
- Rounds count +29%
These results reflect a rise in overall player activity, indicating higher session frequency and more wagers placed. This shows that Buffalo Force has high replay value and is a game that encourages engagement.
[Video https://youtu.be/pBHPyi2vHlY]
Marharyta Yerina, ELA Games’ Managing Director, commented, “Buffalo Force represents the progress our studio has made in understanding what players love and what operators need. What we see with the game’s instant success is a sign that our approach is working and that each new release will set the bar higher in terms of engagement, performance, and enjoyment.”
ELA Games’ Portfolio Continues to Expand
Buffalo Force’s success reflects ELA Games’ development approach, where each release enriches the studio’s portfolio, adding creative innovation, visually rich design, and operator value. Other recent additions, such as Shoot Happens or Rabbit Winpot Deluxe, reinforce this trend, creating a balanced catalogue with plenty of variety.
Joker Winpot is another standout title for ELA Games that has received widespread acclaim. It received key nominations by various institutions for its creativity and innovation, underscoring how ELA Games’ developments are recognised by peers and press alike. Buffalo Force positions itself as a key game for the studio that will contend for similar commercial success and industry recognition.
The post ELA Games’ Buffalo Force Charges to Outstanding Results: 62% GGR Growth in Just 3 Weeks appeared first on European Gaming Industry News.
Flashscore
Flashscore expands Follow Player feature to basketball and ice hockey NBA and NHL stars

Reading Time: 2 minutes
-
New Follow Player feature lets fans track their favourite basketball and ice hockey players with real-time notifications, including NBA and NHL
-
The NBA competition page received over 1.1 billion opens last season alone, demonstrating the market appetite for more detailed match statistics fans want to access
-
This follows the launch of the platform across football in September, activated by 1.3 million fans so far
Flashscore, the world’s most popular live scores and sports news app, has expanded its Follow Player functionality to basketball and ice hockey, allowing users to get real-time updates on their favourite basketball and ice hockey stars in the NBA, NHL and other leagues.
The launch follows the success of the feature for global football fans, launched in September. Within two months of being launched, 1.3 million fans are actively using Follow Player for football, averaging five players each, resulting in around 6.5 million player favourites.
The enhancement allows Flashscore’s 100 million-plus monthly users to add up to 100 of their favourite players to receive personalised notifications. Updates include alerts on whether a player is in the starting lineup, their in-game stats like goals and assists, and post-match performance ratings.
The expansion comes as Flashscore data reveals huge user engagement with the NBA and NHL during the 2024-25 season. In the last NBA season, there were more than 1.1 billion match detail opens across 1,316 games, with an average of around 320,000 users per match.
The most-followed team was the Los Angeles Lakers, attracting an average of 515,000 users to their games. In ice hockey and the NHL, last season saw more than 783 million match detail opens across 1,420 games. The Washington Capitals were the most popular team, with an average of 390,000 users per game.
Company data shows basketball and ice hockey are among the most popular sports with Flashscore users, beyond only football and tennis.
Tomáš Pondělík, Chief Product Officer at Flashscore, said: “Following the hugely successful launch of Follow Player for our football fans, expansion to Basketball and Ice Hockey is the next logical step. Fandom is evolving, and we’re seeing a significant shift from fans, especially with the younger generation, following only their favourite teams to a deeper interest in individual players. We see the same trend in basketball and hockey, where superstars often have a global following that transcends team loyalties. Being able to offer our users the chance to follow real-time updates from their favourite football, basketball and ice hockey stars sets Flashscore apart from other live scores apps.
“Our community has been asking for this feature, and the data shows a clear appetite for in-depth information. With Follow Player now available for basketball and ice hockey, fans can track their heroes in real time with the fast, non-intrusive notifications they expect from us. We’re already working on adding more meaningful player data to give fans a richer understanding of performance, and this is just the beginning.”
The post Flashscore expands Follow Player feature to basketball and ice hockey NBA and NHL stars appeared first on European Gaming Industry News.
BetNation
Kambi Group plc agrees Turnkey Sportsbook partnership with Dutch online operator Betnation

Reading Time: 2 minutes
Multi-year agreement will see the home of premium sports betting solutions deliver its market-leading online sportsbook to Betnation in the regulated Netherlands market
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a multi-year partnership with Dutch online operator Betnation to deliver its comprehensive Turnkey Sportsbook solution in the regulated Netherlands market.
Under the terms of the partnership, Kambi will power Betnation’s online sportsbook offering with its award-winning end-to-end sportsbook technology and services, including robust betting engine, advanced trading and risk management capabilities and regulatory compliance expertise.
Having successfully operated an online casino in the Netherlands since October 2022, Betnation will leverage Kambi’s proven turnkey capabilities to expand its presence in the online sports betting vertical.
With more than 50 partners globally, Kambi’s Turnkey Sportsbook has become the sportsbook of choice for operators in regulated markets — combining global scale, cutting-edge technology and flexibility to drive growth, ensure stability and deliver market-leading performance. Kambi’s Turnkey Sportsbook also offers an extensive range of operator empowerment tools, including price differentiation and player engagement solutions, which enable partners to stand out in competitive markets and deliver a unique sportsbook experience for their players.
Werner Becher, CEO of Kambi, said: “We are delighted to agree this partnership with Betnation as we strengthen our position as the sportsbook partner of choice for operators in regulated betting markets. As Betnation embarks on its next phase of growth, Kambi’s Turnkey Sportsbook solution offers the flexibility, scalability and performance needed to compete in highly competitive markets like the Netherlands, and we look forward to supporting our new partner’s success.”
Robert Schouten, CEO of Betnation, added: “Kambi’s reputation for excellence, cutting-edge technology and a commitment to regulated markets made them the natural choice as our new sportsbook provider. Their technology and expertise will enable us to provide our customers with a premium betting experience that matches the high standards they already expect from our online casino product.”
The post Kambi Group plc agrees Turnkey Sportsbook partnership with Dutch online operator Betnation appeared first on European Gaming Industry News.
-
Angela Martin Head of Marketing UK & Ireland at GGPoker7 days ago
JOHNNY VEGAS LEADS GGPOKER’S BOLD NEW ‘FACE-OFF’ PROJECT TO BRING THE DRAMA, TENSION AND THRILLS BACK TO BRITISH POKER
-
Central Europe6 days ago
TaDa to Round Off Exceptional Year at SiGMA Central Europe 2025
-
Africa6 days ago
BongoBongo Partnership Boosts GR8 Tech’s Expansion in Africa
-
Andrzej Hyla Chief Commercial Officer at Wazdan5 days ago
Wazdan ready to exhibit as gain-focused partner and exhibitor at SiGMA Central Europe
-
2025 Global Regulatory Awards6 days ago
Vixio Announces the 2025 Recipient of the Compliance Lifetime Achievement Special Award
-
Africa5 days ago
Shacks Evolution Announce Strategic Partnership with Moja Group
-
Firebird Blue5 days ago
SYNOT Group Brings Premium Installations to Dublin’s City Centre
-
Asia5 days ago
PAGCOR Enforces Accreditation for All iGaming Service Providers by 2026