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Jagex expands growth marketing team with new VP of Marketing

Published

3 years ago

November 17, 2022

Reading Time: 2 minutes

Leading UK game studio Jagex, publisher and developer of community-driven games, has announced it has hired Matt Saunders as its new Vice President of Marketing. He will oversee the marketing vision & strategy at Jagex linking data with creative thinking and Marketing technologies across Jagex’s portfolio of living games.

Matt Sanders is a marketing strategist with a strong background in analytics driven marketing. Vastly experienced in growing & managing high performing teams alongside running marketing for both new launches & live games, Matt is joining Jagex from Forte’s Games Business Unit. Prior to this, Matt has held director level positions in digital marketing at N3TWORK and Zynga.

In his new role at Jagex as Vice President of Marketing, Matt will oversee all aspects of marketing within Jagex, in particular those related to its world renowned RuneScape franchise. This will mean working with embedded Marketing Directors and their teams, studio leads, executive management and a core central marketing group covering Brand Ownership, Creative Services, Digital Marketing, CRM and marketing analytics. Implementing a new marketing vision for the company to see it grow to even greater heights.

Phil Mansell, Jagex CEO, said: “We are thrilled to have Matt join the team, where his extensive experience in marketing will help Jagex continue to grow. His expertise in marketing and user acquisition specifically means he will be playing a key role in the ongoing success of The RuneScape franchise, our third-party publishing arm Jagex Partners, and the recently acquired Pipeworks Studios. These are exciting times for Jagex and for every player who loves our games, and we look forward to spreading that message even further with Matt’s support”

Matt Saunders commented: “I am delighted to join Jagex as VP of Marketing. Pairing my data driven approach with the incredible creative talent at Jagex is an amazing opportunity and I look forward to making a significant impact in the continued growth and development of the company.

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PAGCOR LAUNCHES DIGITAL SPACE FOR GAD

Published

43 minutes ago

October 16, 2025

Adrienn Sarkany

Reading Time: < 1 minute

PAGCOR proudly launched today its Gender and Development (GAD) Digital Corner dedicated to promoting gender equality, empowerment, inclusivity, and diversity within the organization and beyond.

The digital space features comprehensive GAD-related contents including the latest news and announcements, significant laws and issuances, projects and activities, and other beneficial resources.

The PAGCOR Digital Corner will be displayed as wallpaper on all office desktops with the new GAD logo and a QR code directing to the GAD Digital Corner website from October 16 to November 16, 2025.

This initiative highlights PAGCOR’s continuing support to gender equality and inclusivity in the workplace, in relation to Republic Act No. 9710 or the Magna Carta of Women.

The post PAGCOR LAUNCHES DIGITAL SPACE FOR GAD appeared first on European Gaming Industry News.

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GMONITOR PUBLISHES THE ONLINE GAMING REPORT IN SPAIN – Q2 2025

Published

43 minutes ago

October 16, 2025

Adrienn Sarkany

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Gmonitor.ai presents its new Online Gaming Market Report: Spain Q2 2025, which provides an in-depth analysis of the DGOJ data on the regulated market between April and June of this year.

The report places Spanish online gaming in a stage of consolidation: year-on-year growth of 18.6% (€410.3 million in GGR) confirms the strength of the sector, but also the transition towards a more mature market, a trend driven by technology, regulation and operator loyalty. The two leading verticals, online casinos and sports betting, account for more than 94% of revenue, with €216.4 million and €171.4 million respectively.

In addition to financial analysis, the study delves into player behaviour patterns, highlighting a 23.7% increase in deposits and a 28.9% increase in withdrawals, reflecting greater liquidity and spending per active user. However, the number of new accounts registered fell by 11.6% compared to the previous quarter, a sign that the market is beginning to mature and focus more on retention than acquisition.

“The Spanish market has entered a phase where data, regulation and player loyalty define profitability. Gmonitor converts this information into a competitive advantage and lower costs for all players in the sector”, highlights the Gmonitor team.

The document devotes specific sections to casinos, betting, poker and bingo, as well as the regulatory environment and medium- and long-term strategic prospects. The report is available for download and can be complemented with a personalised demonstration of the platform, where users can explore how they can generate their own reports and access more granular information tailored to each user and organisation.

The post GMONITOR PUBLISHES THE ONLINE GAMING REPORT IN SPAIN – Q2 2025 appeared first on European Gaming Industry News.

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Octoplay expands UK footprint with LiveScore Group partnership, continuing strategic growth momentum

Published

43 minutes ago

October 16, 2025

Adrienn Sarkany

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Reading Time: 2 minutes

Octoplay is strengthening its UK market presence through a new partnership with LiveScore Group, the pioneering leader in sports media and betting. The integration with LiveScore Bet and Virgin Bet in the UK reflects Octoplay’s strategic approach to partnering with innovative, high-growth operators alongside established market leaders. This adds to Octoplay’s growing UK portfolio, which includes premier operators Flutter Entertainment, Entain, Evoke, Rank Group, and ComeOn Group, reinforcing the company’s position as the content partner of choice for leading UK operators.

The LiveScore Group integration reflects Octoplay’s focused approach to building meaningful partnerships with operators who share a commitment to delivering exceptional player experiences. This strategy has proven successful across Octoplay’s 11 regulated markets worldwide, spanning nine European jurisdictions including the UK, Sweden, Denmark, the Netherlands, Germany, Spain, Italy, Belgium, and Romania, alongside Ontario and New Jersey in North America.

Ralitsa Georgieva, Business Development Director at Octoplay, says: “Partnering with LiveScore Bet and Virgin Bet reflects our success in building relationships with dynamic, high-growth operators across the UK market. This partnership represents a significant step in our expansion strategy as we continue our commitment to delivering high-quality gaming experiences to players across all regulated markets.”

Dominic Vye, Marketing Director at LiveScore Bet and Virgin Bet adds: “Octoplay’s reputation for creating exceptional gaming experiences made them an ideal partner for our platform. Their proven track record of delivering premium content that resonates with UK players aligns with our vision of providing the best possible betting experience.”

With the LiveScore Group partnership, Octoplay continues to strengthen its position as a preferred content partner for leading UK operators while building momentum across European and North American markets. The company’s expanding global reach now spans two continents, building on recent North American entry with back-to-back launches through BetMGM and Rush Street in New Jersey, alongside an established presence across 11 regulated markets, reinforcing its position as a trusted content partner for leading operators worldwide.

The post Octoplay expands UK footprint with LiveScore Group partnership, continuing strategic growth momentum appeared first on European Gaming Industry News.