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Parimatch Tech’s AWS case & more at SiGMA Malta

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On November 17, 2022, Parimatch Tech representatives will join the AWS panel at SiGMA Malta to talk about the company’s partnership with AWS and the benefits that this cooperation brought to Parimatch Tech and its clients. Here is a short in-depth sneak peek at key topics of the upcoming presentation, as well as an update on Parimatch Tech’s current operations.

A B2B transformation

Parimatch Tech is an international product company that develops the Parimatch brand and provides technology and marketing solutions for the entertainment industry worldwide. At the beginning of 2022, the company had been turning its primary focus to the B2B industry for quite some time, but the Russian invasion of Ukraine in February accelerated the process immensely. Among the things that enabled such a boost, was a strategic partnership between Parimatch Tech and AWS.

Parimatch Tech x AWS: partnership highlights

AWS cloud solutions gave Parimatch Tech an opportunity to use a hybrid infrastructure approach to host cloud and data centre infrastructure services. Thanks to this, over the year the company has developed several great features like a programmatic content recommendation engine and Environment by Click (EBC).

The basic principle of EBC is to provide the opportunity to create a separate environment with the most up-to-date versions of services opposite production in a few clicks. In a personal environment, you can add any feature, not affecting other teams and the development process in any way. With the following feature updates, you can update your environment to the required version without any problems and time losses to continue testing. EBC increases the quality of the product, reduces delivery time, and benefits the team’s cooperation, increasing uptime and decreasing the number of product issues,” explains Artur Ashyrov, Parimatch Tech CTO.

Artur will be one of the speakers at the November 17’s talk, giving a more in-depth view of technical details behind the innovations. Joining him, Dmytro Fedyukov—Deputy CTO, VP of Data, and the Head of B2B at Parimatch Tech—will unveil the business perspective, talking about all the ways that modern cloud solutions helped boost business development.

A glance into the future

Recently, Parimatch Tech obtained qualified industry certifications PCI DSS, GLI19, and GLI33 that allow the company to offer its products and services to operators in the fast-expanding markets. Among those products and services, there will be several quite exciting options:

  • a platform developed by Parimatch Tech, which is now one of the fastest growing in Eastern Europe;
  • Parimatch brand franchise that grants access to the brand’s top-notch platform, reputable name, and a formidable list of global partnerships;
  • BaaS, or Business as a Service, that combines all the advantages of the Parimatch Tech platform, industry expertise, and management excellence.

Expanding its B2B portfolio is one of Patimatch Tech’s key objectives for the near future. The company stresses that its B2B transformation journey is not over yet—even more so, it is currently in one of the most important stages. Parimatch Tech is expanding its presence on the global market, focusing on B2B product development and providing it to the partners across the world.

Join Parimatch Tech x AWS talk at SiGMA Malta to learn more information first-handedly from the company’s speakers!

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Allwyn

UK High Court Rejects Legal Challenges Relating to the National Lottery Licence

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On 17 April 2026, the UK High Court rejected in full the claims brought by The New Lottery Company Limited (TNLC) and Northern & Shell PLC (N&S) against the Gambling Commission in relation to the award of the Fourth National Lottery Licence.

In summary, the claims alleged that the Gambling Commission had wrongly awarded the Fourth National Lottery Licence to Allwyn, and that instead, TNLC should have won the competition. The claims also alleged that the Gambling Commission and Allwyn had entered into impermissible modifications to the Licence arrangements following the competition.

The lengthy trial of the claims took place in the High Court before Mrs Justice Joanna Smith between 9 October and 2 December 2025, with an additional day on 13 January 2026.

The High Court has now ruled in favour of the Gambling Commission on all of the claims, rejecting the allegations which had been made.

This is an important judgment for the future of The National Lottery. This judgment makes clear that the Gambling Commission ran a fair and robust competition to award the Fourth National Lottery Licence, and that none of the contested changes to the Licence, in the course of its implementation, were substantial or contrary to the relevant procurement regulations.

The judgment gives resounding support to Good Causes by enabling Allwyn, with oversight from the Commission, to continue with their plans of investment in The National Lottery without further distraction.

The National Lottery is one of the world’s largest lotteries and since launching in 1994, National Lottery players have collectively raised more than £52 billion for more than 670,000 Good Causes across the UK, transforming lives and contributing to the arts, sport, heritage and communities.

The post UK High Court Rejects Legal Challenges Relating to the National Lottery Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO publishes 2025 Sustainability Report with emissions and governance updates

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Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.

On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.

The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.

On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.

The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.

The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Incentive Games launches Mega Flight and Velocity with Hollywoodbets

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Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.

The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”

Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”

The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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