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SoftConstruct Opens the First-Ever NFT Stores in Dubai

Published

3 years ago

November 8, 2022

Reading Time: 2 minutes

SoftConstruct officially announces the opening of two physical NFT art Stores in Dubai, offering exclusive real-life NFT art experience.

Fastex Ecosystem, powered by SoftConstruct, has pulled off its unique NFT art physical Stores strategy in Dubai with signature-style branding with a visionary concept behind it. The Stores will supply limited edition offers and other merchandise by the artists in Dubai Mall and Mall of the Emirates.

Vigen Badalyan, the co-founder of SoftConstruct, announced emerging the digital with the real world. “SoftConstruct unveils ftNFT physical stores located in Dubai Mall and Mall of the Emirates – the city’s most iconic retail and entertainment destinations, welcoming over 130 million visitors yearly. ftNFT stores, where visitors can explore and purchase NFTs, will feature exclusive offers and works by modern artists”.

The ftNFT Stores are designed to leave plenty of space for people to interact with the technology, and actual art. ftNFT uses a fraction of its stores to sell genuine NFT art products offering advancements in sustainable design and a team of qualified specialists ready to assist with discovery, engagement, and delivery, making the buying processes smooth and effortless.

ftNFT Stores are designed based not on product divisions but on what we call hubs. A large part of the store was dedicated to letting people learn about Web3, NFTs, products, and services offered on the spot, try out, and ask questions at the Fast desk, an idea similar to a concierge service at a nice hotel. This has been designed to provide face-to-face support for customers from professionals specially trained and certified by SoftConstruct.

The official opening day is around the corner, and we are ready to experience Web3 coming to life in the ftNFT Stores opening in the Dubai Mall and the Mall of the Emirates, promising its visitors to be struck by the incredible location and the ambience they’ll be stepping into.

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

4 hours ago

February 20, 2026

Wladimir P.

rocketplay-won-european-marketing-campaign-of-the-year-–-b2c-at-the-2026-egr-europe-awards

RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.

What the Award Recognises

The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.

About RocketWisdom: The Book

RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.

The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.

Campaign Highlights

13,000+ downloads
~100 streams showcasing the project (~200,000 viewers)
50+ media outlets coverage

For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

4 hours ago

February 20, 2026

GamingAmericas.com

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

13,000+ downloads
~100 streams featuring the project (~200,000 viewers)
50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.