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GAME launches ‘Never Grow Up!’ campaign in collaboration with The Specialist Works and What’s Possible Creative Studio

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GAME has partnered with independent media agency, The Specialist Works, and What’s Possible Creative Studio to launch its latest campaign, encouraging audiences to embrace their silly and “Never Grow Up!”.

Previously known for its wide range of games and consoles, GAME is expanding its offering to also include toys, board games, tech, collectables, and more, reflecting the brand’s new vision to become the go-to place for fun activities for the whole family.

Behind the creative production, What’s Possible Creative Studio has captured the simple pleasure of turning everyday tasks into amusing pastimes in three different brand films.  Featuring a multi-generational cast, the films show families and friends basking in the joy of taking every opportunity to have a bit of fun.

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Planning the media strategy, The Specialist Works will maximise peak seasonal opportunities by using the strongest channels for GAME’s target audience. These include linear, BVOD, digital and social, according to insight from GAME’s own customer base and TGI.

The campaign launches just in time to capture the early Christmas shoppers, and targets everyone from 18-year-old gamers to 75+ grandparents, showing that there is no age limit on having a good time.

Rolling out in different stages, the first 30 second spots will debut on BVOD on the 4th of November, with the 60 second spots launching on linear TV the 1st of December. The campaign will run through to the Christmas eve.

Social and digital activations will also span YouTube, TikTok and social media.

James Nudds, Senior Marketing Operations Manager at GAME, said “In the current state of the world, we all could use a bit of play right now. By expanding our offering, we hope to bring even more fun to the masses. It has been incredibly insightful working with What’s Possible Creative Studio and The Specialist Works to supercharge our brand, and I look forward to seeing the campaign live on the screen.”

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Pete Kemp, Managing Partner at The Specialist Works, said “It’s been brilliant collaborating with GAME and What’s Possible Creative Studio on this fun campaign. GAME is an exciting brand at a pivotal stage in their evolution, and they understand the importance of a robust media strategy to reach a large, diverse audience. We look forward to following their brand journey and future work together.”

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Gaming Corps joins forces with Torrero to boost operator choice and content delivery

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Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Torrero, the B2B aggregator and white-label provider, in a deal that sees Gaming Corps’ full suite of content rolled out across Torrero’s extensive network of operator brands.

Torrero’s aggregation platform features more than 8,500 games from over 130 providers, alongside sportsbook content spanning 20+ sports and over half a million sporting events — and now includes Gaming Corps’ diverse portfolio of Slot, Table, Mines, Multiplier and Plinko titles. Known for powering major global brands like Betmaster and Casinoin, Torrero offers a full-service solution that goes far beyond content, with integrated payments, compliance, multilingual customer support, and licensing services all managed under one roof.

Danielle Calafato, CCO at Gaming Corps, said: ” Torrero’s strength lies in giving operators exactly what they need — flexibility, speed and a content-rich platform. That makes them a natural fit for us. This partnership helps us reach new markets while giving Torrero’s partners access to a steady stream of distinctive, engaging content designed for today’s players — including some of our latest titles like 3 Pigs of Olympus, Hyena Heist and Penalty Champion 2. We’re excited to see our games go live across their network and to be part of a proposition that puts performance and player experience first.”

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Aleksei Tolstov, Head of Business Development at Torrero, added: “Gaming Corps is a standout game developer that continues to grow in reputation and quality. Their content is a great fit for our platform and operator brands, particularly in terms of game variety and performance. We’re pleased to welcome them to our network and look forward to a successful collaboration ahead.”

The partnership is now live, with Gaming Corps’ games available to all Torrero partners from today.

The post Gaming Corps joins forces with Torrero to boost operator choice and content delivery appeared first on European Gaming Industry News.

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Omnigame celebrates win at SBC Awards Europe

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Omnigame, the full-service iGaming business, is celebrating industry recognition after being awarded Gaming Mechanic/Feature of the Year at the SBC Awards Europe.

Hosted at the Hilton Malta, the awards recognised the achievements of the very best operators, affiliates, suppliers, payment providers, and game developers across the European betting and gaming industry.

Omnigame’s creative twist on traditional slot machines, its ‘Wheels of Reels’ mechanic, incorporates ‘wheels’ of differing lengths rather than the traditional rectangular matrix. The innovative spinning mechanic provided a new approach to slot gaming, allowing Omnigame to stand apart from its competition in the category.

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The creativity of the mechanic has seen Stream of Luck become one of the most popular games in the Omnigame portfolio.

Peter Weinreich, CEO of Omnigame, said: “Receiving the award that highlights the innovative nature of our ‘Wheels of Reels’ mechanic at the SBC Awards Europe is a massive credit to the whole team at Omnigame. We are incredibly proud of our achievement, which has provided a fresh take on the traditional slot experience.

“We have worked hard to provide exciting games to players, and this recognition of our innovative approach is a fantastic moment for us.”

The post Omnigame celebrates win at SBC Awards Europe appeared first on European Gaming Industry News.

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Former Swintt Marketing Manager Michela Pace joins GameOn

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Pace named Marketing Operations Manager for full-service agency’s popular Fractional CMO division

GameOn has appointed former Swintt Marketing Manager, Michela Pace, as Marketing Operations Manager of its thriving Fractional CMO division.

Michela is a skilled marketer who started her career in the iGaming industry back in 2021 as a marketing intern at Swintt.

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The slot studio quickly saw her potential, offering her a full-time role as Campaign Coordinator. She then progressed to Marketing Executive, a position she held for two years, before being promoted to Marketing Manager.

Across these roles, she has been involved in a wide range of marketing initiatives from managing game launch campaigns and content calendars to organising events, handling merchandise and working with media partners to drive brand visibility through interviews, press releases and editorial features.

She brings this experience and a passion for marketing and branding to the Marketing Operations Manager role at GameOn, where she will be responsible for supporting the wider CMO team, led by Alex Wilson, and working directly with clients on their marketing strategies and campaigns.

Alex Wilson, Head of Marketing Division at GameOn, said: “I’m delighted to welcome Michela to the team and for GameOn’s Marketing Division to benefit from such a passionate and talented marketer with tons of industry experience.

“Michela played a central role in building Swintt’s profile in the industry from the ground up, experience that our clients will absolutely benefit from.

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“More than anything, Michela is a great person to work with, bringing enthusiasm and energy to the team. I’m really looking forward to working with her as we build out GameOn’s Fractional CMO offering and deliver value and results for our clients.”

Michela Pace, Marketing Operations Manager at GameOn, added: “I’m over the moon to be joining GameOn. I’ve always admired the company, especially the incredible team behind it, and feel very lucky to be starting this new chapter with them.

“I’m excited to work alongside the team and to support our clients by contributing to their strategies and campaigns. I’m also fortunate to be learning from the best in the industry while pushing creative boundaries as we continue to grow together.”

The post Former Swintt Marketing Manager Michela Pace joins GameOn appeared first on European Gaming Industry News.

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