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KSA Warns Operators to Moderate Ads During Football World Cup
Dutch gambling regulator De Kansspelautoriteit (KSA) has called for careful moderation of gaming ads during the football World Cup. It has written to advertisers to warn that it will increase its attention on gambling ad standards during the event, which starts on November 20.
The World Cup takes place before the introduction of the Netherlands’ ban on untargeted broadcast gambling advertising, which is to come into effect on January 1. However, the KSA said it would be checking to ensure advertisers comply with existing rules, which have included a ban on the use of role models since the start of July.
KSA chairman René Jansen wrote in a blog post that operators would risk a further backlash if they don’t show restraint in gambling advertising during the World Cup. It was the saturation of gambling ads following the opening of the regulated online gambling market last October that caused politicians to call for tougher rules.
He wrote: “I just hope that the underlying message has got through to gambling providers – that is: there is a limit to what society accepts. This was clearly exceeded by the sector after the opening of the legal online gambling market. Both the industry as a whole and gambling companies individually have not excelled in displaying well-considered behaviour.
“Earning money quickly and gaining additional market share should not be considered more important than carefully and jointly building a sector in which consumers can enjoy recreational and controlled participation in games of chance in a safe environment.
“There is an old Dutch saying that applies here: it’s better to turn around halfway than to get completely lost. A new tidal wave of advertising would mean a further blow to the image of the sector and would perhaps be the prelude to even more far-reaching regulation of what is allowed in the field of advertising. I’d say don’t let it get to that point.”
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
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