Boomerang Partners, a rapidly growing global brand, is excited to announce the launch of a special contest in conjunction with the 2025 Golden Boomerang Awards tournament, running until May 11. This contest, dedicated to the semi-finals of the UEFA Champions League, offers tournament participants a chance to compete for exclusive prizes.

With more than 400 affiliate teams participating worldwide, the competition is fierce, with monthly prizes up for grabs. The final prize drawing will take place on May 3, where one lucky winner will have their dream fulfilled. In addition to monthly prizes, awards will be given in 11 different categories.

The special Champions League-themed contest is open to both current tournament participants and newcomers. Registration for this unique opportunity is open until May 5, giving everyone a chance to win the grand prize — the coveted ‘Home Stadium Fan’ VIP experience. Affiliate managers will provide details to new participants.

The Champions League semi-finals are a top event in the world of sports, which generates fantastic interest among fans. The first matches will take place on April 29 and 30, when Arsenal will play PSG and Barcelona will face Inter, respectively. The return matches will take place on May 6 and 7. All the teams that made it to the top four deserve to win.

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Arsenal are betting on the Champions League, given that they are 12 points behind leading Liverpool in the English Premier League and have played one more match. PSG are 23 points off the lead in the French Ligue 1, and can safely focus on the Champions League. Interestingly, Arsenal already played PSG in the second round of the tournament’s group stage and won 2-0.

The game between Barcelona and Inter looks particularly interesting. It is a rematch of the 2010 semi-final, when Inter eventually won the Champions League trophy. The teams approach the game as leaders of the championships—Spain and Italy. Barcelona’s best striker, Robert Lewandowski, will miss the first game – he is out for about three weeks due to injury.

The upcoming Champions League matches will be a powerful boost for the participants of the Golden Boomerang Awards. It is not only a chance to win a special prize, but also an opportunity to improve their positions in the sports leaderboard.

Join the Golden Boomerang Awards 2025

About Boomerang

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Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

7777 gaming, a leading B2B casino games provider, has officially received certification for its innovative gaming content in Colombia, marking a significant milestone in the company’s global expansion.

With this certification, Colombian players and operators can access 7777 gaming’s exclusive portfolio, featuring some of its most engaging and high-performing titles, including Crazy 100 Bucks, Barbarian, Candy Anyways, Devil’s Deal Soul for Sale, and Club Mr. Luck. These games, known for their immersive gameplay and cutting-edge mechanics, are designed to elevate the online casino experience and drive higher engagement.

“As part of our commitment to expanding into regulated markets, obtaining certification in Colombia is a key step toward offering premium entertainment experiences to local players. Our certified games incorporate some of the most in-demand features, ensuring both excitement and rewarding gameplay,” said Asya Raykova, Partnership Manager at 7777 gaming.

7777 gaming’s certified games package includes some of the most sought-after features in the industry, such as:

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• MULTIPLIERS – A variety of multipliers that boost rewards and enhance excitement.
• FREE SPINS – Special symbols that trigger a set number of free spins.
• BONUS GAME – Uniquely crafted bonus rounds that provide extra gameplay opportunities.
• BUY BONUS – Allows players to purchase direct access to bonus features.
• GAMBLE – Enables players to risk their winnings for a chance to multiply them.
• DOUBLE CHANCE – Doubles the odds of triggering a bonus feature.
• EXPANDING REELS – Increases the number of symbols/reels, adding greater winning potential.

7777 gaming continues to expand its presence in regulated markets worldwide, bringing innovative and high-quality gaming content to new audiences. With this latest milestone in Colombia, the company is solidifying its reputation as a trusted partner for operators looking to enhance their casino offerings with next-generation gaming experiences.

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

One lucky snooker fan won £25,000 thanks to Midnite as Mark Allen hit a 147 at the 2025 World Championship on Friday.

Brian Nicholls, 75, from Tamworth, signed up to the Midnite Maximum for Friday’s 10am session, which is giving one supporter from each session the chance to pocket £25,000 if they witness a maximum break at the Crucible in Sheffield.

And Brian could not believe his luck when Allen hit a 147 against Chris Wakelin in their Round 2 clash.

As a result, UK bookmaker Midnite, who is the official betting and casino partner of this year’s tournament, will be giving the big cash prize to Brian.

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Commenting on his huge cash windfall, Brian said: “I can’t believe it, I’m over the moon. I just want to spend the money and enjoy it.

“It just doesn’t happen, does it? It was one in a million. And to watch that, the 147, I was shaking when he got to the last few colours. Just over the moon.

“I’m going to spend the money on a cruise. I’ll have to give my son, Ian, some because it was down to him, all of this. Then just enjoy it – it’s a lovely amount of money to just have drop on your lap. I just can’t believe it.”

Speaking about Allen’s 147 maximum break, a Midnite spokesperson added: “We promised one lucky snooker fan per session £25,000 if a 147 was hit at the 2025 World Championship – and we’re delighted to play our part in Brian’s big cash prize.

”Our competition is running throughout the whole tournament, with £25,000 up for grabs each time a player hits a 147, so if you’re at the Crucible, make sure you sign up to be in with a chance to win!”

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Fans at the Crucible will continue to get the chance to win £25,000 as the Midnite Maximum giveaway will continue throughout the tournament right up until the final session on May 5.