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Albania to Re-legalise Sports Betting from January 1

Published

3 years ago

October 27, 2022

Reading Time: 2 minutes

Albania is going to reintroduce legal sports betting as of 1 January 2023, four years after it, along with casinos and online gambling, was made illegal.

The decision, which has been on the cards since the summer, will bring much-needed revenue to the government, which faces a debt of over 90%, increasing pressure to subsidise rising energy costs, and calls to support the vulnerable amid the global crisis.

Effective as of the start of next year, sports betting games will now be legal, and it is estimated that some €17 million will be collected in tax each year.

European Gaming Congress 2024 (Warsaw, Poland)

All gambling, except a handful of licensed casinos, was prohibited as of 31 December 2018. Hundreds of betting shops and gambling sites were shut down, and efforts were made to block online sites.

However, gambling continued throughout the country in illegal betting and gambling shops, with arrests occurring almost weekly.

Momentum to legalise sports betting has been growing since August when a coalition of sporting stakeholders petitioned the government to ask for the reinstitution of regulated and supervised sports betting, arguing it can bring much-needed revenue to one of Europe’s poorest countries.

“We are not proposing to open the entire range of gambling, including electronic casinos or bingo halls. Our proposal includes total fiscal transparency, league-regulated online sports betting,” the petition states.

Stakeholders suggest that revenue generated from sports betting be used to support the country’s athletes. The petition specifies that betting should be allowed via certified operators, including local and international brands. In addition, they suggest an age limit and a maximum bet limit.

“The regulation of sports betting by law is a practice followed by many Western countries. In these countries, the income from sports betting is used to develop sports and sports infrastructure and to support the youth,” they argued.

Prime Minister Edi Rama commented on the push stating that if the decision goes ahead, extreme conditions will be imposed, and all revenue will go to sports, culture and youth.

“We will look at this very positively; we will set extreme conditions…these are guaranteed by large international companies, which operate worldwide and operate in the European Union area.”

He added: “I have been obvious that these revenues, which we calculate to be many times more than what we contribute every year, go to sports, culture and youth, but very clearly and dedicatedly, the lion’s share, the sport will take it.”

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Wildz Group: iGaming Industry Leaders

Published

1 day ago

July 2, 2025

Adrienn Sarkany

Reading Time: < 1 minute

A brand-new industry-facing name has been announced: Wildz Group™, powered by award-winning iGaming platform Rootz. In recognition of industry developments and company growth, Wildz Group™ has formed, as a collective of leading gambling entertainment brands.

The name directly references the Group’s iconic online casino and sports superbrand, Wildz.

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The new Group will contain the Rootz Platform, powering the six existing gambling brands – Wildz™ Casino, Caxino™ Casino, Wheelz™ Casino, Spinz™ Casino, Chipz™ Casino, and Tuplaus™ Casino – with some exciting new additions in 2025 and beyond.

The leadership team believes Wildz Group will be the catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.

The post Wildz Group: iGaming Industry Leaders appeared first on European Gaming Industry News.

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ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY

Published

1 day ago

July 2, 2025

Adrienn Sarkany

zitro-strengthens-its-corporate-sustainability-policy

Reading Time: < 1 minute

A company-wide commitment that will guide all its locations and future sustainable initiatives.

Zitro is reinforcing its Corporate Sustainability Policy—a strategic framework integrating environmental, social, and governance (ESG) principles across all its global operations.

This policy applies to every office, employee, supplier, and part of the value chain, laying the foundation for responsible management that minimizes environmental impact, promotes inclusion and diversity, and upholds transparency and corporate ethics. Zitro reaffirms its dedication to sustainable development and making a positive difference in the communities where it operates.

Key focus areas include:

Environmental commitment:Optimizing resources, improving energy efficiency, reducing emissions, and responsibly managing waste, aligned with international standards ISO 14064-1 and ISO 14067.
Social commitment:Fostering diversity, inclusion, workplace wellbeing, and initiatives supporting community development and workplace safety.
Governance commitment:Ensuring transparency, regulatory compliance, and cybersecurity, as well as encouraging responsible gaming.

With this policy, Zitro takes a step toward responsible and sustainable management across all business areas.

The post ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY appeared first on European Gaming Industry News.

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Solitics launches In-Game Pulse for personalised in-play betting offers

Published

2 days ago

July 1, 2025

Adrienn Sarkany

solitics-launches-in-game-pulse-for-personalised-in-play-betting-offers

Reading Time: 2 minutes

Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.

With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.

It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.

This means marketers build just one journey, rather than separate ones for each possibility.

In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.

Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.

The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.

This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.

This is an example of how it works.

A team scores a goal.

All users with that team in their favourites list get notified instantly.

The messaging is kept really simple:

“Big Moment! Your team just scored. Want to double down on the momentum?”.

The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.

This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.

Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers.

“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time.

“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after.

“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.”

The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.