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European Gaming Congress 2024

Canada

ZEAL Partners with Park Avenue Gaming

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ZEAL has entered into a partnership with Park Avenue Gaming.

As per the deal, Park Avenue Gaming will integrate the successful online games of ZEAL Instant Games into its video lottery terminal business in Argentina and its online platforms in Peru. The cooperation includes premium titles from ZEAL Instant Games such as new lottery, scratch, and instant wins. With the portfolio, ZEAL Instant Games and Park Avenue Gaming are targeting the lottery-savvy target group.

Through the partnership with Park Avenue Gaming, ZEAL Instant Games is expanding its business and reach with access to the South American market for the first time. At the same time, the online market leader is strengthening its B2B growth strategy by addressing new target groups.

“We are delighted to be able to offer our product portfolio in South America for the first time, giving our Games an international stage. The integration of our games product portfolio into third-party platforms is an important part of our business model. With Park Avenue Gaming, we have found the perfect partner to expand our business on the American continent. The cooperation is an important milestone for our growth path and we look forward to further strong partnerships in the future,” Julian Tietz, Managing Director of ZEAL Instant Games, said.

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European Gaming Congress 2024 (Warsaw, Poland)

“We are excited to offer new instant lottery experiences to our players in our markets in Argentina, Peru and beyond with ZEAL Instant Games. Innovation in lottery instant games enables us to drive our partners’ growth. Working with ZEAL, Park now offers a large library of unique instant win content that attracts and captivates players. The ZEAL Games are an important addition to the exclusive online game content available with the Park RGS. We look forward to expanding and deepening our relationship with ZEAL,” Faisal Siddiqui, founder and CEO of Park Avenue Gaming, said.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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