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The #hipthers engage in strategic partnerships with Affpapa and iGamingFuture (iGF)

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Innovative iGaming publications to provide editorial support for HIPTHER events through 2023

Affpapa and iGamingFuture (iGF) are among the recently announced partners of the #hipthers, partnerships that will empower all mentioned organizations through the upcoming years to grow together and enhance the overall coverage of the online gaming industry.

AffPapa is an iGaming directory, connecting operators and affiliates together for a one-on-one collaboration. With over 1000+ affiliates and 150+ operators, the AffPapa website has everything iGaming-related (from informative articles & guides to company reviews and interviews with the brightest minds in iGaming). Along with acting as a connecting bridge between affiliates and operators, AffPapa also hosts activities including the AffPapa iGaming Awards and the iGaming Club event series – both huge successes – which elevate the concept of linking industry members in a greater direction.

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Yeva Avagyan, Head of Commercial at AffPapa, said: “I am thrilled to announce our partnership with Hipther Agency. Our cooperation has been going hand in hand with keeping our audience updated with the latest conferences and summits organized by HA as well as the latest news and industry developments. Given how we kick-started this partnership it’s going to be a fruitful and productive one for both parties.

Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, added: “We are very excited to have Affpapa as partners in our ever-growing expansion. Their team has put a lot of work and effort into what makes today a great and unique platform that connects affiliates and operators. We are lucky to work with them and look forward to sharing future growth as strategic partners

As mentioned above, team HIPTHER has also entered into a strategic partnership with iGamingFuture (iGF).

Founded in 2020, iGF is a future-focused igaming publication that delivers news and events, examining the most innovative igaming practices, to help stakeholders meet the challenges they face.

They are a small dedicated team of people with a true passion for driving change. In a rapidly evolving market, they cut through the noise with unique perspectives from some of the greatest minds in the industry.

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Rory Niblock-Stuart, Head of Publishing and Events at iGamingFuture (iGF), commented on the partnership: “We’re delighted to partner with Zoltan and his team for their upcoming events. We’ve been consistently impressed with their commitment to supporting markets across the globe via their high-level networking opportunities”

Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, added: “iGamingFuture is the new generation of industry coverage and we really like their angle on the daily subjects. Their approach is very innovative and they’ve brought a new wave of journalism to the industry. Having +14 years of  experience in the industry, I can say it’s exciting times ahead for all of us.

Both industry portals will be covering the news about conferences organized by HIPTHER which include PRAGUE GAMING & TECH SUMMIT (29-30 MARCH 2023), MARE BALTICUM GAMING & TECH SUMMIT RIGA (16-17 MAY 2023), CEEGC BUDAPEST (SEPTEMBER 2023), the virtual European Gaming and Gaming Americas Quarterly Meetups, and more.

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Casino Guru and Mindway AI advance RG self-test game in time for SGW24

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Casino Guru, the leading online casino database and a champion of informed play in the gambling industry, continues to build upon its responsible gambling partnership with Mindway AI, a prominent RG tech and solutions provider focusing on offering actionable real-time insight into consumer gambling behavior, by launching the revised campaign focused on the Gamalyze self-assessment game, in time for Safer Gambling Week 2024 (SGW24).
The game, a reinvention of the self-test, is a card game that allows players to analyze their own gambling habits through engaging and anonymous play. Thanks to a dedicated widget that welcomes players on the home page, the game is available directly on Casino Guru’s website and is also featured as “Game of the Week.”
To help further improve this year’s reach, Casino Guru has teamed up with several casino partners, including CasinoFriday, Shotz, Roman Casino, giving players the opportunity to explore the game while gaining deeper insights into their own gambling habits.
Casino Guru has reached out to subscribers with additional details about the campaign, aiming to significantly expand its impact and raise awareness among a larger audience.
Previous campaign iterations received 1,800 gameplays each, and Casino Guru is now determined to improve on this milestone.
Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, shared the following: “I am excited about this year’s upgrade to the campaign and can’t wait to see the results. Together with Niamh from Mindway AI, we were looking for ways to attract more people to play the game and learn more about the risks involved as a natural part of their gambling experience. The upgrades we introduced are promising, and we are confident we can increase the numbers significantly.”
Once the self-test game is completed, Mindway AI provides players with detailed feedback on their gameplay, and analyze certain behavioral markers, such as how players respond to rewards and losses, the frequency of their wins and how risky their gambling behavior is.
Ultimately, the assessment seeks to improve people’s understanding of their own risk-taking behavior, and what they can learn from it. Both companies are dedicated to bringing the concept of safer gambling to the forefront of players’ awareness, and this innovative collaboration allows them to achieve this goal in a creative and enjoyable manner.
To access the widget and test your gambling style, head over to Casino Guru’s home page and click on the widget in the upper right corner of the screen, or check the “Game of the Week,” which will feature Gamalyze throughout SGW24.
Casino Guru and Mindway AI first introduced the campaign several years ago, boosting its reach in a player-centric way in time for SGW24.

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21VIRAL Integrates Air Dice Group Games

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21VIRAL, the Latin American-focused games aggregator and solution provider, has onboarded Air Dice Group’s games portfolio.

21VIRAL, which is creating a streamlined integration, onboarding and transparent pricing in the iGaming casino and game aggregation supply vertical, announced the onboarding of Air Dice Group today.

The distribution deal allows 21VIRAL access to Air Dice’s complete portfolio of content. Air Dice specialises in strategy-influenced money games, which are in high demand across Latin America.

Christoph Härtel, CEO of 21VIRAL, said: “Our business is customer-first, and building out a great CRX experience is our goal. Having looked at the market incumbents, we decided to specialise in the Latin American market, given its current growth, which is double-digit, and is expected to maintain high levels of growth over the next 5 to 10 years.”

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“We have already onboarded several industry-established operators and game providers in record time using AI to facilitate faster and more streamlined workflows. We are, therefore, delighted to work with Air Dice Group to ensure their massively popular games, such as Wild Cash, Coco Craze, and Book of Goddess, are available to our operator’s portfolio of games content.

However, one of the limiting factors, especially if you are an operator or game provider, is the technical integration expertise and market access within the supply chain. If a game provider wishes to have their games deployed on Operator A’s website, but they are yet to be available to that operator, 21VIRAL’s GameConnector will be the provider’s enabler with all the technical integration, heavy lifting, and onboarding. We will also offer reverse integration, which means that we integrate our GameConnector Platform into their systems – therefore, the operators have less effort.

Simply, it’s a win-win, as many game providers in other territories, such as continental Europe, lack the commercial and technical distribution to enter LatAm—we do all that from them—and the operator gets access to the unique game content in the supply chain that can enhance their players’ engagement and revenue opportunities.”

Rocio Moitino, Director for LatAm, Air Dice Group added: “Latin America has proven to be an expanding and high-growth market for our games content over the last few years, and it continues to increase. We are delighted to increase our market accessibility with 21VIRAL’s team, as they provide faster speed to market to enable operators to access and publish our unique games to their casino lobby in quicker timeframes.”

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BetBlocker partners with Yellow Scarf to deliver to valuable support to Ukrainian, Polish and Russian communities in the UK

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BetBlocker, a charity providing free, anonymous to use, blocking software has partnered with Yellow Scarf, a charity working to deliver support and treatment for Eastern European communities in the Midlands of the UK, to deliver translated versions of the BetBlocker service to support Ukrainian, Polish and Russian communities.

Supported by funding from GambleAware, this project has resulted in the roll out of key native language support for under-supported minority communities. Removing barriers to accessing support services is one of the cornerstones of the minimisation of harm.

Founder and Trustee for BetBlocker, Duncan Garvie, had this to say about the launch of the BetBlocker in these new languages: “A significant priority for BetBlocker is expanding the languages that we can support. As a tech solution to a complex problem, ensuring that users have as smooth and easy a set-up process as possible is paramount to our success in minimising gambling harms. If a user can’t get our app set-up, we’ve failed.

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For this reason it’s critical that we facilitate users accessing our app in a language that they’re confident using. Yellow Scarf’s critical work has highlighted the need that exists to provide BetBlocker in languages that the Ukrainian, Polish and Russian communities in the UK can easily access.

The opportunity that GambleAware has provided us to cooperates with an important treatment provider in the UK to expand the service we offer and ensure that our support can be accessed by these under-served communities is one that we were thrilled to take on.”

Tomasz Jarecki, Head of Development at Yellow Scarf, added: “It is a great honour for us to support BetBlocker in making their project more accessible and reaching wider communities – translation into a national language ensures that the more vulnerable people will be able to receive support that would otherwise miss them. More than 25% of Eastern Europeans living in the UK still struggle, despite their best efforts, to fluently speak English in unusual circumstances – and it raises our spirits to find partners such as Betblocker, willing to put in an extra effort to support instead of judge.”

The post BetBlocker partners with Yellow Scarf to deliver to valuable support to Ukrainian, Polish and Russian communities in the UK appeared first on European Gaming Industry News.

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