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Award-winning software provider adds second Netherlands-based operator to its portfolio, with full suite of slots set to launch at Jacks.nl casino later this month

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Innovative casino software studio, Swintt, has announced that it will be making further inroads into the regulated Dutch iGaming market this month after signing a new partnership deal with Netherlands-based operator, Joi Gaming, and it’s popular casino brand, Jacks.nl.

The move represents Swintt’s second foray into the country and reiterates the group’s commitment to expanding in licensed markets across Europe, where it aims to promote its wide range of feature-laden video slots to a brand-new audience.

As a result of the deal, players at Joi Gaming’s online casino brand, Jacks.nl, will shortly find games from the Swintt catalogue appearing on the platform. These will include innovative titles from Swintt Select range and Premium Games, which are popular with Dutch players who know the titles from Jack’s land-based gaming halls.

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Given the regulated Dutch market it is still in its infancy and customers in the region are arguably more familiar with classic slot machines, it’s perhaps Swintt’s Premium line-up that will have the widest appeal. These instantly-recognisable games all feature the familiar symbols and iconic sounds of popular land-based titles, but combine them with engaging bonus features for a more modern twist.

Premium releases that will soon be available to players at Jacks.nl include Master of Books, Seven Seven, Extra Win X and the brand-new Aqua Lord, the last of which gives players the chance to trigger locking re-spins with instant cash prizes courtesy of the provider’s popular “Pearl” feature.

Those looking for the very latest in cutting edge graphics and pioneering gameplay, meanwhile, will be equally well catered for thanks to Swintt’s engaging line-up of Select titles. Notable games in this category include the studio’s most successful launch to date, Aloha Spirt XtraLockTM, the power-up packed mobile-first release, Candy Gold, and the celebrity-endorsed The Crown starring Vinnie Jones.
With all these great titles and more coming to Jacks.nl, players should have no trouble finding their new slot favourite – and both Swintt and Joi Gaming are looking forward to working together as the former expands its market position while the latter bolsters its reputation as a gaming industry leader.

David Mann, Chief Executive Officer at Swintt, said: “Having only entered the rapidly-growing Dutch market earlier this year, we’re delighted to have the opportunity to team up with a leading brand like Joi Gaming as we establish Swintt as the go-to software provider for Netherlands-based customers. “The new partnership will enable us to put our innovative range of slots in front of a whole new audience at Jacks.nl, giving them the chance to experience the signature gameplay and features that have made Swintt games such a success. We certainly hope they enjoy everything we have to offer.”

Sjoerd Kranz, Casino Manager at Joi Gaming, said: “Here at Joi Gaming, we pride ourselves on bringing only the best in hand-picked casino gaming to Netherlands-based customers – and our flagship casino brand, Jacks.nl, has long-since established itself as one the country’s leading platforms.
“By partnering with Swintt, we’ll be able to further enhance this reputation by introducing a wide-range of innovative, feature-packed slots to customers. The new deal will help us reach even greater heights and we’re looking forward to working with such a prestigious studio over the coming months.”

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Boomerang Partners shortlisted in 6 award categories at SBC – Affiliate Leaders AWARDS 2025

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Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted for the SBC – Affiliate Leaders AWARDS 2025. It is a celebration honouring the visionaries of the iGaming affiliate and operator communities. The winners will be determined through voting, which is open until August 21.

Boomerang is aiming to win in the following categories:

  • Affiliate & Digital Marketing Campaign of the Year – Boomerang Partners
  • Affiliate Marketing Manager of the Year – Darina Sharban, Boomerang’s affiliate team lead
  • Affiliate Programme of the Year – Large – Boomerang Partners
  • Best Affiliate Program – Boomerang Partners
  • Social Media Campaign of the Year – Boomerang Partners
  • Affiliate Leader of the Year

The inclusion of Boomerang in the shortlist for six categories is a testament to the company’s notable achievements in the affiliate marketing industry from 2024 to 2025.

In 2024-2025, Boomerang achieved:

  • x5 increase in profit in the online betting segment
  • x2 increase in the online gambling segment revenue
  • +120% growth in the number of partners
  • +194% growth in sports traffic
  • 6-fold increase in the number of online sports betting offers
  • +6 new products added to the portfolio (now totaling over 17)
  • 1.5-fold increase in the number of product users

Furthermore, in 2025, Boomerang celebrated the first year of its strategic partnership with AC Milan and hosted the second season of its annual Golden Boomerang Awards tournament. This event saw the participation of over 400 affiliate teams from around the world, who had the opportunity to showcase their expertise and gain global recognition. The award ceremony took place in May 2025 at the legendary San Siro Stadium in Milan, where awards were presented in 11 categories. It was accompanied by a networking event and a charity auction.

Support Boomerang Partners and Darina Sharban by voting on the Affiliate Leaders Awards website until August 21. The winners will be announced on September 17 at Lisbon’s iconic MEO Arena.

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About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners shortlisted in 6 award categories at SBC – Affiliate Leaders AWARDS 2025 appeared first on European Gaming Industry News.

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Felicity Expands Global Footprint with Singapore Office

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Felicity, an AI enabled game-tech company known globally for publishing high performing gaming titles, recently announced its expansion to Singapore with Felicity Labs Pte. Ltd. The company will  focus on upcoming acquisitions and operations in the region with an aim to target 2X growth by March 2026.
With the Singapore entity established as its new Southeast Asia (SEA) headquarters, Felicity is poised to double its scale in the region through expanded studio partnerships and targeted growth initiatives. The new entity will play a pivotal role in increasing the regional user base to over 2 million, with a strategic focus on high-growth markets such as Vietnam and Thailand.

This regional structure strengthens Felicity’s access to one of the world’s fastest-growing game development ecosystems, enabling deeper collaboration with developers and creators, having already established a strong gamer base in the US. The new move also positions the company to better serve a rapidly diversifying user base, supporting its broader goal of achieving 2x global growth.

Felicity will also invest $1 million over the next 12–18 months towards building a robust leadership team, expanding its talent pool, and deepening market penetration across APAC. With presence in India, Türkiye, and now Singapore, the company aims to further acquire IP’s, expand talent and player base in new geographies with senior strategic leads focused on product innovation and cross-border partnerships, as well as the formation of a regional developer network.

Felicity has successfully raised a total of $3.7 million across two funding rounds, marking a strong start to its global journey. The company secured $700K in its pre-seed round from DeVC, Swiggy founders, Kunal Shah, and other marquee angels. Building on this early momentum, Felicity recently closed a $3M seed round led by 3one4 Capital, MIXI Global, and T-Accelerate Capital.

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Says Anurag Choudhary, Founder & CEO of Felicity “APAC is home to 1.5 billion gamers and a $70B market becoming one of the fastest growing regions globally. and we see this as a pivotal opportunity to build the future of gaming in the region. This expansion with Singapore, will strengthen our ability to engage with local talent, partners, and communities in a region that has immense potential and is at the forefront of gaming innovation.”  

The post Felicity Expands Global Footprint with Singapore Office appeared first on European Gaming Industry News.

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BAFTA GAMES AWARDS 2026 NOW OPEN FOR ENTRIES

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Following the success of the 21st BAFTA Games Awards earlier this year, BAFTA today opens entries for the 2026 edition, with key dates, updated entry requirements and voting rules confirmed today.

The BAFTA Games Awards celebrate the very best games of the past year and the talent who make them and recognise the outstanding creativity and technical achievements of individuals and teams working in games every year.

Unlike other industry awards, the BAFTA Games Awards are voted for by an expert membership of over 1,400 experienced professionals and are watched by millions online. Content from the 21st BAFTA Games Awards on 8 April 2025 achieved over five million views (and an additional 2.2 million views across the awards season), in a ceremony that saw Astro Bot take home five BAFTAs including Best Game, Still Wakes the Deep take home three and Thank Goodness You’re Here! crowned Best British Game.

A cross-industry BAFTA Games committee reviews the awards’ eligibility criteria, voting and campaigning rules annually to ensure they are robust and fair, and that they evolve with the ever-changing industry landscape.

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Key changes for 2026 include:

Voting

  • As our membership grows, we are creating more craft chapters for voting, bringing it more in line with our Film Awards. Thanks to the growing expertise of our games voting membership, members with craft experience in art, audio and performance roles will now vote in Round One of the Artistic Achievement, Audio Achievement, and both Performance categories. Previously, the full BAFTA Games membership voted in these categories in Round One.

Key dates, announced today are as follows:

  • Monday 11 August 2025: Entries open
  • Thursday 6 November 2025: Entries close
  • Tuesday 9 December 2025: Longlist revealed
  • Thursday 12 March 2026: Nominations announced
  • Friday 17 April 2026: Ceremony

Tara Saunders, chair of the BAFTA Games Committee, said: “It’s always a special moment when the entries open for the BAFTA Games Awards. Reflecting on the success of the last awards and all the amazing games celebrated, it spotlighted to me the incredible resilience, collaboration, and creative brilliance across the games industry. As games continue to explore storytelling, design, and innovation, BAFTA’s is here to champion the teams and individuals whose talent and dedication deliver extraordinary experiences to players around the world. With this year’s updates to rules and voting, we’re continuing to evolve how we recognise excellence across every corner of the industry. I’m excited to see all the brilliant work that will get celebrated in 2026.”

Entry is open to all developers and publishers for games released between 16 November 2024 and 14 November 2025, with an entry deadline of Thursday 6 November 2025.

Entry Information 

BAFTA is calling for all developers to register games into the Awards within 30 days of a game’s release. This allows BAFTA’s voting members – experts from all across the games industry – enough time to discover and play all games entered in the awards ahead of voting, levelling the playing field across a wide range of games.

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Any developer, publisher or studio that has released a game since 16 November 2024 is encouraged to register it into the Awards by 11 September 2025 to benefit from half-price entry fees. The discounted rate is also available to entrants registering their games within 30 days of release in future.

Only basic details are required to register a game into the awards, within 30 days of release. Entry is half price (£220 + VAT) within that period. The standard entry fee is £440 +VAT. Full entry details will then need to be submitted by Thursday 6 November 2025 to finalise the entry.

The post BAFTA GAMES AWARDS 2026 NOW OPEN FOR ENTRIES appeared first on European Gaming Industry News.

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