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Standard FIFA game to hit £100 by 2031, according to new research

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Investment specialists Saxo create FIFA Price Index and find cost of popular video game has increased faster than inflation over past 15 years

The price of video game franchise FIFA has increased quicker than the rate of inflation, according to new research. Looking at the cost of each edition since 2007, the average price of each game has increased on average by 4.31%.Whereas the average Consumer Price Index (CPI) inflation rate in the UK has risen just 2.52% year-on-year.

The data, which was compiled by investment platform Saxo, has also predicted the average price increase of future FIFA games, soon to be renamed EA FC. EA FC 24, due out next year, is expected to rise to at least £73. While the first game expected to be priced at £100 is expected to be EA FC 32, released in 2031.

Data Findings

  • FIFA 23, which was released last month at a retail price of £69.99, would cost just £58 if adjusted for inflation
  • FIFA 14, 15, 16 and 17 are the only versions to be retailed lower than the expected inflated price
  • FIFA 23’s price in line with inflation saw the biggest cost increase (£4.53) based on this year’s average CPI of 8.27%

Background

  • The CPI inflation rate is often the main indicator for how much the price of goods will increase or decrease each year.
  • This year the Bank of England increased the monthly CPI rate to 9.9% in September, a 40-year high, indicating prices will increase rapidly over the next few months.

Anaam Raza, financial expert at Saxo, said: “As inflation rapidly increases in the UK, it’s more important than ever that the general public is aware of how the prices of goods are and can be affected.

“Our research has shown that, though in this case the popular FIFA franchise has been priced above inflation estimates, the cost of everything has continued to increase over the past 15 years – rising the most exponentially in the most recent five years.

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“With inflation hitting close to 10% already this year and being predicted to go higher in 2023, it would be no surprise to see next year’s edition of the game being significantly bumped up in price once again. This may be to factor in an increase in manufacturing, maintenance and staff costs, which may fast forward the potential for the first £100 football game sooner than 2031.”

Average Price Increase vs  Average Price Increase In Line With Inflation

Game Edition

Console

Year of Release

RRP

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Price Increase (%)

Average CPI Inflation Rate

Cost (with inflation)

FIFA 08

PS3

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2007

£39.99

2.39%

FIFA 09

PS3

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2008

£39.99

0.00%

3.52%

£41.40

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FIFA 10

PS3

2009

£44.99

12.50%

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1.96%

£42.21

FIFA 11

PS3

2010

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£49.99

11.11%

2.49%

£43.26

FIFA 12

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PS3

2011

£54.99

10.00%

3.86%

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£44.93

FIFA 13

PS3

2012

£49.99

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-9.09%

2.57%

£46.08

FIFA 14

PS3

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2013

£39.99

-20.00%

2.29%

£47.14

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FIFA 15

PS4

2014

£44.99

12.50%

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1.45%

£47.82

FIFA 16

PS4

2015

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£44.99

0.00%

0.37%

£48.00

FIFA 17

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PS4

2016

£45.99

2.22%

1.01%

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£48.49

FIFA 18

PS4

2017

£49.99

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8.70%

2.56%

£49.73

FIFA 19

PS4

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2018

£49.99

0.00%

2.29%

£50.87

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FIFA 20

PS4

2019

£59.99

20.00%

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1.74%

£51.75

FIFA 21

PS5/PS4

2020

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£59.99

0.00%

0.99%

£52.26

FIFA 22

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PS5

2021

£69.99

16.67%

2.52%

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£53.58

FIFA 23

PS5

2022

£69.99

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0.00%

8.27%

£58.01

Average increase

4.31%

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2.52%

Predicted cost of FIFA ( to be EA FC) based on average price rise

EA FC 24

PS5

2023

£73.01

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EA FC 25

PS5

2024

£76.15

EA FC 26

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PS5

2025

£79.43

EA FC 27

PS5

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2026

£82.85

EA FC 28

PS5

2027

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£86.42

EA FC 29

PS5

2028

£90.14

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EA FC 30

PS5

2029

£94.03

EA FC 31

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PS5

2030

£98.08

EA FC 32

PS5

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2031

£102.30

*All data based on prices of games for PlayStation consoles. Recorded at 3pm 06/10/2022

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

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Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

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ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.

This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.

ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their

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goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”

The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.

Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.

The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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SHINE ON DRAGON’S DIAMONDS

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This text contains puns. Reader discretion is advised.

“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.

Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.

Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.

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For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!

The game is now available for MGA with other territories winging it this way soon.

The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.

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