Latest News
ENGAGECRAFT’S ‘PICK 5’ FAN ENGAGEMENT DELIVERS A WINNING PARTNERSHIP FOR RACECOURSE MEDIA GROUP & PADDY POWER WITH MARKET LEADING RESULTS
- EngageCraft deliver unique fan engagement for RMG and Paddy Power through their ‘Touch Platform’.
- Delivering market leading engagement rates of 91%, data capture of 81% and Bet Now click through of over 35%
Horseracing’s Pick 5 game delivered by EngageCraft, and launched by Racecourse Media Group (RMG), in partnership with PaddyPower has yielded market leading results – including engagement rates of 91%.
The Pick 5 game, which launched for the Qatar Goodwood Festival, is available to play via Racing TV and Paddy Power’s websites and social media platforms.
The engagement was an immediate success reaching 440,000 unique users including the Goodwood and York Festivals and data capture of 81%.
29% of entrants opted into marketing with 24% selecting all 3 preferences that included marketing contact from Racing TV, Paddy Power and RMG racecourses for special offers, betting promotions, tips as well as ticket and hospitality offers.
Over 35% of players clicked the Bet Now button directly through to the Paddy Power website.
The Pick 5 game has continued to perform consistently since launch and there are further enhancements to the format already in development.
Due to the flexible and scalable nature of the platform, this is the first of a portfolio of dedicated horse racing Touch engagements being rolled out. The full portfolio includes predictors, video votes, quizzes and polls, and integrated automated data feeds, including race schedules, jockeys, trainers, form, silks, betting odds, and betslip ‘handoffs’ to bookmakers.
A spokesperson at Paddy Power, said “It’s been great to partner with RMG & EngageCraft in delivering Pick 5. Their ability to get this to market in such a short period has been quite impressive. The early engagement with Pick5 has surpassed our initial expectations, and we’re excited to see it grow”
Clive Cottrell, RMG Marketing Director, said: “We have been so impressed with EngageCraft and the Touch platform, that we were able to get a bespoke engagement live in just a few weeks. By collaborating with Paddy Power as our lead promoter of Paddy’s Pick 5 game, we have been able to drive some incredible volumes and engagement. Touch enables us to seamlessly create new games and widgets and we are looking forward to driving even more fan engagement for horse racing.”
Rupert Pratt, EngageCraft, Sales & Marketing Director commented: “We’re delighted with the performance of the Pick 5 engagement, which is consistent with what we are seeing across our other Touch campaigns. The flexible nature of Touch means we can quickly optimize and adapt engagements to ensure repeat engagement and success. We look forward to rolling out the portfolio of engagements for RMG and their partners and their continued success”.
Powered by WPeMatico
Latest News
ONLY FIVE DAYS UNTIL ACR POKER UNLEASHES MASSIVE DUAL VENOM EVENTS WITH $12 MILLION IN GUARANTEED PRIZES
The $10 Million NLH and $2 Million PLO events start Sunday, April 13th, with top prizes projected at $1 million and $400,000 respectively
The countdown is on as ACR Poker’s flagship Dual Venom tournaments take center stage in just five days, boasting $12 million in guaranteed prize pools and spotlighting two major events: the $10 million NLH and $2 million PLO.
This Sunday, April 13th at 1:05pm ET marks the start of the two massive Venom events running side by side, offering players a chance to compete in some of the biggest tournament action on ACR Poker’s 2025 calendar.
The $10 Million NLH Venom starts with the first of five Day 1s this Sunday. Day 1 survivors will return for Day 2 on Monday, April 28th, and if they advance, continue to Day 3 on Tuesday. Day 3 survivors will compete for the Venom NLH title at the Final Table on Wednesday, April 30th at 4:05pm ET. With a $2,650 buy-in, the champion is set to win an estimated $1 million.
Meanwhile, the $2 Million PLO event spans three days and features a 6-max format. Also offering five Day 1 flights starting this Sunday, this tournament ties as the largest PLO event in ACR Poker’s history. The PLO champion is projected to win a top prize of $400,000, and players have the option to enter multiple Day 1s to build their stack heading into Day 2.
“We’ve all dreamed of that deep run in a big tourney. The best part about the Venom is anyone can take that shot,” said ACR Pro Chris Moneymaker. “Whether you buy-in directly or satellite in for a few bucks, NLH and PLO players are in for huge prize pools, great structure, and big poker action.”
For players still looking to lock in their Venom entry, ACR Poker is awarding over 1,000 seats through Venom Fever Satellites, with qualifiers starting at $0. The Beast, Venom Madness, Direct and Mega Satellites offer players affordable routes into both headline tournaments. Additional opportunities include the Venom Vault, which has already awarded over $150,000 in prizes and 22 X $2,650 seats.
ACR Poker is also hosting Venom Specials during every Day 1 and Day 2 of the Dual Venoms, featuring over $14 million in guaranteed prizes. Plus, the $500,000 GTD Venom Warmup has daily Day 1 flights running April 14th-27th, for a $66 buy-in.
For further details on the $12 Million guaranteed Dual Venom tournaments and other promotions, visit ACRPoker.eu.
The post ONLY FIVE DAYS UNTIL ACR POKER UNLEASHES MASSIVE DUAL VENOM EVENTS WITH $12 MILLION IN GUARANTEED PRIZES appeared first on Gaming and Gambling Industry in the Americas.
The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
The post NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO appeared first on Gaming and Gambling Industry in the Americas.
Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.
Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.
Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.
His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.
-
Amusnet7 days agoAmusnet to Participate in the Third Edition of SiGMA Americas
-
Latest News4 days ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
-
Caesars Entertainment5 days ago
Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations
-
Australia7 days ago
Vanguard Overwatch Announces New Partnership Deal with McAtamney & Advisors
-
Australia7 days ago
Changes to Tipping Off Offence Came into Effect in Australia
-
Bruce Cassidy6 days ago
VIP Play Obtains Interim West Virginia iGaming and Sports Wagering Management Service Provider Licenses
-
Blitzcrown5 days ago
Blitzcrown Secures GLI Certification for Three Crash Games in Brazil
-
BETBY7 days ago
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO
