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Gaming Americas Weekly Roundup – September 12-18

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Entain announced that its Sports Interaction brand has secured an online gaming license to operate in the recently regulated Ontario market, from the Alcohol and Gaming Commission of Ontario.
BetMGM and Arizona Cardinals debuted the first sportsbook at a National Football League (NFL) stadium. The BetMGM Sportsbook at State Farm Stadium is a two-story, 17,000-square-foot entertainment destination featuring state-of-the-art sports wagering amenities.
PointsBet, in partnership with The Riverboat on the Potomac LLC, announced the opening of PointsBet Retail Sportsbook, Maryland’s newest retail sportsbook.
NOVOMATIC Americas is going to attend the Global Gaming Expo (G2E) in Las Vegas. At this year’s G2E, the company will stage fresh and exciting gaming highlights as well as new premium hardware and winning solutions.
World Champion Fantasy is looking for experienced esports gamers to beta test its new groundbreaking product, PlayerX. PlayerX is set to be released in Q4 2022.
Caesars Entertainment has announced the launch of the Caesars Sportsbook & Casino Truck Tour, an expansive fan engagement campaign featuring a fully branded 18-wheeler traveling across the US.
CT Gaming is going to showcase its latest innovations at G2E Las Vegas on October 11-13 at the Venetian Expo. The leading manufacturer and gaming solutions provider will be located on stand 2050.
The We-Ko-Pa Casino Resort in Arizona has launched its new sportsbook in partnership with Betfred.
Partnerships
Churchill Downs Incorporated announced a multi-year agreement with FanDuel Group (FanDuel) involving multiple facets of FanDuel’s sports wagering, advance deposit wagering (ADW) and television businesses.
The Women’s National Basketball Association (WNBA) and FanDuel announced a multiyear partnership extension, making FanDuel an Official Sportsbook Partner and Official Daily Fantasy Partner of the WNBA.
Kindred and the Philadelphia Eagles extend the agreement of their partnership until the end of the 2024/25 season. The deal acts as a three-year extension, but will include a new “Unibet Landing” location at Lincoln Financial Field, which will host a range of fan engagement activities throughout the year.
BC.GAME and the Argentine Football Association have entered into a global agreement that will open an international pathway for both brands to reach a broader audience and create new activities that will bring the companies and its players closer together.
Vanta has announced its official partnership with Wisdom Gaming as the official coaching partner for the Minnesota Varsity League (MNVL).
Aristocrat Gaming and the New England Patriots announced a multi-year partnership making Aristocrat an Official Partner of the Patriots and Gillette Stadium.
XLMedia PLC announced an expanded partnership with Advance Local to create premium betting content and a new revenue stream for their MassLive.com brand.
Anomura has partnered with Atari, a founding member of the arcade game, game console and personal computer industries.
New Appointments
Allied Esports Entertainment announced that the Company’s Board of Directors has appointed Yinghua Chen as CEO. Chen had previously served as the Company’s President, Chief Investment Officer and Board Secretary.
Fanatics, a leading global digital sports platform, has appointed Jason White as Chief Marketing Officer of Fanatics Betting & Gaming, the company’s online sports betting and iGaming division.
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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SHINE ON DRAGON’S DIAMONDS

This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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