Canada
“PlayMyWay” Launches at Encore Boston Harbor
The Massachusetts Gaming Commission (MGC) in partnership with Encore Boston Harbor (EBH) and GameSense launched “PlayMyWay,” a voluntary budgeting tool available on electronic games at EBH. PlayMyWay is designed to allow Wynn Rewards players the ability to monitor the amount of money they spend, and to support their decision to continue or stop play. PlayMyWay is an innovative budgeting tool currently available to patrons at Plainridge Park Casino, MGM Springfield and now accessible at EBH.
PlayMyWay is an optional benefit for Wynn Rewards players, which allows them the opportunity to personalize their play by setting a budget before they begin gambling.
“Encore Boston Harbor has collaborated with the Massachusetts Gaming Commission, the Massachusetts Council on Gaming and Health and GameSense, to develop responsible gaming strategies since day one,” said Jenny Holaday, president of Encore Boston Harbor. “PlayMyWay is a natural extension of those efforts, empowering our guests with new technology to proactively manage their playing decisions.”
PlayMyWay is intended to help players make decisions about gambling, allow them to monitor and understand their playing behavior in real time, and support their decisions. The PlayMyWay program is the latest tool added to MGC’s wide-ranging and unique responsible gaming framework known as GameSense.
“Providing players with all the necessary information and resources available will help them make well informed decisions about their gambling, including when to stop and how much to spend,” said Mark Vander Linden, MGC’s Director of Research and Responsible Gaming. “PlayMyWay supports informed player choice by giving people the opportunity to set a budget before they begin, and then reinforcing that decision through the gambling session. We’re thrilled that this tool is now available at each Massachusetts casino.”
Patrons at EBH can sign up for PlayMyWay by inserting their Wynn Rewards card into any slot machine, electronic game, or at the PlayMyWay Kiosk at the GameSense Info Center. Card holders will be prompted to choose a voluntarily daily, weekly and/or monthly budget to track their spending at EBH. Once enrolled, patrons will receive automatic notifications as they approach and reach the budget they set. If a player continues to play, notifications will be received at 25% intervals. This program is voluntary, and a player can un-enroll or adjust the budget at any time.
“Responsible gaming is always front of mind in all the work we do at the Massachusetts Gaming Commission, and PlayMyWay is another tool to help patrons keep their gambling safe and fun,” said MGC Chair Cathy Judd-Stein. “Encore Boston Harbor has embraced this program as a tool that can help their customers. The launch of PlayMyWay at Encore Boston Harbor marks a completion of the MGC’s goal of offering a uniform platform for slot machine players to set a budget and track their play at any Massachusetts casino.”
PlayMyWay was originally rolled out as a pilot program at Plainridge Park Casino in 2016 and recently at MGM Springfield in April 2022. Now a fixture at both properties, PlayMyWay currently has nearly 32,000 patrons enrolled between the two properties. PlayMyWay at EBH is a custom-designed application developed by IGT. The integrated play management software utilizes a simple, easy to understand interface that includes graphics to aid players.
Patrons who are interested in learning more about the program are encouraged to visit the GameSense Info Center inside EBH to talk with a GameSense Advisor about the program.
“For many, gambling can be a fun form of entertainment, but much like other fun activities, it’s easy to spend more time playing than originally intended – and as a result, exceed your entertainment budget,” said Marlene Warner, Executive Director for the Massachusetts Council on Gambling and Health. “PlayMyWay allows players to voluntarily pre-commit to a spending budget and then adds helpful transparency to their spending in real-time, empowering them to make informed and healthy choices.”
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Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
IAGR announces Toronto as host city for 2025 conference
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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