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Circus teams up with KAA Gent with latest sponsorship deal

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Circus, the flagship operator brand of the Liège-based company GAMING1, the entertainment branch of Ardent Group, has signed a structural partnership contract with the Belgian football club KAA Gent.

The partnership has strengthened Circus’s foothold in Belgian football by supporting a top Flemish team. It emphasises the company’s sport and entertainment expertise, but also its commitment to responsible gaming, something that is important now more than ever.

The sponsorship kicked off in July with KAA Gent’s match against Standard Liège, also a Circus partner, which saw a 2-2 draw between the teams.

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For KAA Gent, this partnership represents an opportunity for the club to elevate its brand. Since 2014, the club has been shining on the Belgian pitch and always manages to stay on top, with a first Belgian championship title in 2015.

The Circus casino and sportsbook brand, which is well-established in Belgium and has also been present in the Netherlands since the beginning of the year, hopes to accompany the club in their international success in the coming seasons.

Commenting on the new partnership, Emmanuel Mewissen, CEO of Ardent Group, said: “We’re very happy with this new partnership. Ardent is a group that continues to grow and expand internationally. Our flagship brand Circus is now present in Belgium, France, Switzerland and the Netherlands. But we’ve always been keen to keep our Belgian roots, particularly by supporting our local sports teams.

“As citizens of Liège, we have sponsored Standard for many years now. But we were keen to cross the borders of Wallonia to support a big Flemish team. KAA Gent is a club with a lot of potential, and we’re looking forward to accompanying them on their next big events on the Belgian turf.”

KAA Gent Commercial Manager, Tyas Kastelijn added: “We’re always looking for structural partnerships and with Circus we’ve found the ideal match. We’ll provide them with the best possible orientation in the heart of Flanders plus we add an international character due to our European adventures.

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“In the current context, it’s of huge importance to activate and communicate in the right way with the everlasting focus on responsible gambling. Thanks to the possibilities of GAMING1, we’ll try to enrich the experience of our fans in the most playful and smart way possible.”

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TESTA debuts TESTA Score, allowing operators to benchmark UX

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TESTA, the crowd testing platform for the iGaming industry, has launched its innovative TESTA Score with CasinoCompare.ph, a Philippine-focused online casino affiliate—and the only platform exclusively listing PAGCOR-licensed online casinos.

TESTA Score is a new UX quality benchmark developed by TESTA that shines a light on online casino brands in markets with new regulatory compliance standards.

Using real testers with local devices, IDs and bank accounts, TESTA evaluates each operator’s performance across four key processes – registration, deposit, withdrawal and KYC.

Each process is scored against strict usability parameters such as the number of required input fields, page clicks, lead times for verification and fund arrival, as well as the number of KYC attempts required.

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The total possible score is 100, divided across:

The TESTA Score provides objective, player-centric transparency in any market.

With local connectivity, device preferences and regulatory friction in mind, the scoring system reflects the real-world user journey and highlights where improvements are most needed.

This then provides a chance for operators to improve their key flows, especially KYC, and then apply for a re-test to update their published score.

CasinoCompare.ph becomes the first online casino affiliate to deploy TESTA Score, with six Philippine-licensed online casinos now ranked. The site is operated by AFFILI.ph whose aim is to set a new industry standards for transparency, trust, and player confidence.

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The six sites include Casino Plus, Desk Game, FBM E.Motion, Bet88, PlayTime and Crazy Win.

While most operators performed well on the core user flows, the KYC process emerged as the main differentiator.

Operators that lacked a working KYC step at withdrawal automatically received a zero in that category, pulling down their overall TESTA Score significantly.

This is how they fared:

Casino Plus led the pack with a total score of 97/100, earning perfect marks in registration, withdrawal, and KYC, and only dropping points on deposit due to a single extra page click.

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As well as accessing TESTA Score through their affiliate partners, operators can work directly with TESTA to determine their TESTA Score.

Chris Johnson, TESTA CMO, said: “Born out of frequent client requests for key processes testing, and competitor benchmarking, the TESTA Score measures the parts of the customer journey, outside of game play, that make or break player acquisition and retention.

“Operators can use their TESTA Score to understand where they stand out over their rivals and where there is a gap they need to close.

“It’s great to see that six Philippine-licensed casinos have already used TESTA Score to benchmark their UX and acquisition flows, and we look forward to working with more moving forward, both in the Philippines and other markets around the world.”

The post TESTA debuts TESTA Score, allowing operators to benchmark UX appeared first on European Gaming Industry News.

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Yolo Investments completes raise for €100m Fund II

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Yolo Investments has closed fundraising for its flagship Fund II after hitting its €100 million target.

The fund comprises €50 million in external capital, as well as a €50 million commitment from Yolo Group.

It brings together a network of 23 investors, including founders and industry thought leaders, further strengthening the Yolo Investments ecosystem and enhancing the strategic value it can offer portfolio companies.

Fund II has already backed 12 companies across igaming, blockchain and fintech, with notable investments including Dabble, Kraken and Syfe. It expects to make a further 10 investments over the next 12 months.

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Tim Heath, GP at Yolo Investments, said: “We’re absolutely thrilled to be closing our raise for Fund II having hit our target. This took place during challenging market conditions, with global VC fundraising facing significantly more headwinds compared with previous vintages. But investors have looked at our previous funds’ track record and the strength of our ecosystem, and have strongly backed us.

“We are humbled by that response as a real vote of confidence, not just in what we’ve built so far, but in where we’re heading next. We will continue to back more brilliant founders and help them scale faster, smarter and with the full power of the Yolo ecosystem behind them.”

Yolo Investments’ Fund II is structured as a Guernsey-registered limited partnership, and is licensed by the Guernsey Financial Services Commission (GFSC). 

The post Yolo Investments completes raise for €100m Fund II appeared first on European Gaming Industry News.

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Party Like It’s 3000 BC in Shake Your Mummymaker! at SlotsCapital.lv – Plus a 175% Bonus Up to $1,750

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The post Party Like It’s 3000 BC in Shake Your Mummymaker! at SlotsCapital.lv – Plus a 175% Bonus Up to $1,750 appeared first on European Gaming Industry News.

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