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William Hill will use provider’s powerful odds feed to offer players odds and markets across the likes of Dota2, League of Legends and Counter Strike: Global Offensive

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PandaScore, the leading esports data and odds provider, has entered into a breakthrough partnership with William Hill to help improve their esports betting product and proposition.

Under the deal, William Hill will use PandaScore’s cutting-edge odds feed across popular video game titles Dota2 and League of Legends. Sporting Solutions will facilitate the distribution, which united with PandaScore last year.

William Hill will also roll out their odds feed product for Counter Strike: Global Offensive at a later stage. Based on player and community feedback, the operator will look to further expand its esports betting product with PandaScore over the coming months.

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PandaScore delivers real-time data and odds across all significant esports game titles, including League of Legends, DOTA 2, Counter Strike: Global Offensive, Call of Duty, Rocket League, Overwatch, FIFA, Valorant, King of Glory, Starcraft and many more.

The company aims to provide operators such as William Hill with a one-stop shop for esports betting. Its products and services include a dedicated in-house trading team combined with AI, a broad offering of unique esports betting markets for both in-play and prematch, an esports bet builder tool, player props and market management automation.

Dasha Kirilishina, Senior Sales Manager at PandaScore, said: “We are thrilled to be working with William Hill to help the operator expand and improve its esports betting offering through our cutting-edge odds feed.

“Esports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand. William Hill has recognised the growth opportunity and, via our odds feed, will be able to offer a leading esports betting experience.

“This is a great deal for PandaScore and it cements our position on the market as leading esports data odds provider.”

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Nick MauriceGlobal Director of Sportsbook at William Hill, added: “We see massive potential for esports betting to allow us to engage an even broader audience while providing existing players with new betting experiences.

“But to not only do this but do this right, we knew we had to work with a partner at the cutting edge of the vertical, and in PandaScore, we have exactly that. We look forward to leveraging its odds feed and unmatched experience to take our esports betting customer experience to the next level.”

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Compliance Updates

UKGC: Market impact data on gambling behaviour – operator data to Oct 2024

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The Gambling Commission has published further data on the gambling industry in Great Britain.

This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.

Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.

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This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.

The latest operator data shows:

  • online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
  • real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
  • slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
  • the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
  • LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.

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Betano introduces a new immersive way of NBA betting

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Betano, Kaizen Gaming’s premium sports betting and gaming brand announces the launch of its innovative in-game visualisation tool for National Basketball Association (NBA) games. Starting this season, Betano customers will be able to watch and interact with live games as if they were playing a video game.

Powered by computer vision and AI technology, the new feature takes real-time data points and turns it into 3D visualisations that are delivered in a hyper-personalised stream, allowing fans to select their viewing angle and enjoy every block, shot, and point scored from their preferred vantage point. Launched in partnership with Sportradar, Betano’s new gaming feature continues its commitment and passion for creating unique and unrivalled fan experiences in every sport.

George Kourakos, Kaizen Gaming Director of Innovation, said: “The arrival of AI technology and particularly computer vision is helping revolutionise the fan experience for leading sporting competitions. Increasingly, fans want to take control of how they watch and engage with sports, so they can create their own personalised experiences. We’re excited to introduce a whole new way of enjoying matches, allowing fans to choose their favourite angles to view the action. We remain dedicated to keep delivering innovations that enable our users to engage in new ways with all their favourite sports, always in a responsible manner”.

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The new feature technology of the Betano platform arrives at the start of what is set to be another enthralling NBA season. Besides offering the competition’s matches through its platform, Betano has engaged with the world’s best basketball league by supporting Giannis Antetokoummpo. The two-time NBA MVP and 2021 NBA Champion has been Betano’s Global Brand Ambassador since 2023.

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EGT Digital’s games are live on the top Italian betting sites Lottomatica and Goldbet

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EGT Digital keeps on achieving milestones in Italy. Thanks to the partnership with the popular aggregator Microgame the Bulgarian provider’s slot games from the jackpot bestsellers Clover Chance and High Cash are already at the disposal of the clients of Lottomatica and Goldbet. Both websites are part of the market-leading Lottomatica Group.

Zornitsa Boncheva, Regional manager for Italy at EGT, commented: “The collaboration with Lottomatica Group in the online sector is a logical continuation of our fruitful collaboration with them in the land-based and VLT niches and is a great success for us. Our casino content is now available to visitors to some of the most prominent gaming platforms in Italy and I am happy to say that since their debut our titles, especially 10 Shining Diamond, have made a deep impression on players who highly appreciated their attractive design, many bonuses and high chances to win. I believe that this cooperation will give a big boost to our market entry in the near future.”

The post EGT Digital’s games are live on the top Italian betting sites Lottomatica and Goldbet appeared first on European Gaming Industry News.

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