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The Pools launches Free to Play game for Women’s Euros

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Footie 5 gives players the chance to correctly guess scores from the next five games to be in with the chance of winning a £25,000 jackpot prize

The Pools has launched its first ever game focused on women’s football to celebrate the 2022 UEFA European Women’s Football Championship.

With the in-form Lionesses hotly tipped for victory, the Pools is giving fans a chance to test their knowledge of the women’s game and win big with the free-to-enter Footie 5 game.

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There’s a £25,000 jackpot to win – all players have to do to be in with a chance of netting a top cash prize is correctly predict the scores from five Euros fixtures.

Fans can use a unique fixture swap feature to personalise their Footie 5 selection and increase their chances of winning, and if they’re really confident they can go head-to-head with some of the biggest names in women’s football to try and Beat the Pundit.

They can even set up their own league with friends to compete against each other and discover who’s the smartest score predictor!

The new Footie 5 game will be the first time in The Pools’ 100-year history that women’s football has been in the spotlight.

Ex-England goalkeeper, now a pundit and Pools panel expert, Rachel Brown-Finnis and her former national teammate, striker Kelly Smith, are both cheering on the Lionesses as they bid to become Euro champions.

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They say women’s football being teamed up with The Pools is another major milestone for the game – and a chance for experts, like them, to show what they know.

“The Pools is synonymous with football, and I remember watching and waiting every Saturday afternoon to see if I could get the score draws,” said Rachel.

“Now women’s football is on the radar, there’s a Pools game around the Women’s Euros and Footie 5 is so easy to win. With such a big jackpot, it’s a great way for women’s football fans to get involved.”

Kelly added: “It’s such an exciting time for women’s football, England have a fantastic squad of players, probably the best squad I’ve ever seen, and I can’t wait to watch them perform.

“Obviously the game has developed from when I first started playing to where it is now, over the past few years it’s become far more visible, so it’s absolutely brilliant to have The Pools on board.”

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Lee Pinnington, Chief Marketing Officer at The Pools, said: “What better way to kick off the Women’s Euros than by giving our players the opportunity to predict the scores and have the chance of winning the £25,000 Footie 5 jackpot prize.

“This is shaping up to be such an amazing tournament, so we’re delighted to be playing our part in that and adding to the excitement for the fans.”

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Conferences in Europe

EGT Digital to present its brand-new products designed to perform at iGB Live 2025

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This year’s iGB Live is the next destination where EGT Digital will present a selection of impressive new releases, product upgrades and popular bestsellers from its portfolio. Visitors will have the opportunity to explore the company’s latest innovations at stand N50.

Part of the exciting new lineup is the upcoming slot Power & Glory: Athena, which will be launched as part of the popular Clover Chance jackpot series. The game invites players to challenge the Greek goddess in exchange for a rich mix of cascading wins and dynamic bonus features.

Together with it, guests can explore EGT Digital’s extensive portfolio of over 140 in-house developed casino titles, covering a wide variety of themes and mechanics. On display will be also the company’s standout jackpot solutions Bell Link, High Cash, Single Progressive Jackpot, and the latest Gods & Kings Link.

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EGT Digital’s iGaming platform X-Nave will demonstrate how its modular architecture helps operators build and grow successful online businesses. Its 4 main modules – Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway, can be used as part of the complete solution or integrated individually into third-party platforms. Each module has been upgraded with new functionalities, which will be showcased at iGB Live 2025.

New features are coming to the Sport Product module, bringing a more dynamic and personalized betting experience. Among the highlights is the Early Payout option for live events, giving players the chance to lock in a win as soon as their team takes a 2-goal lead. The updated eSports menu introduces a new visually engaging layout that makes browsing and navigation effortless. To further tailor the experience, the new Sports Recommendation Engine delivers real-time, personalized suggestions based on individual betting history and behavior. A predefined multiple bets container now appears in the Sports lobby, displaying both original and boosted odds. With the enhanced Quick Deposit feature, players can top up their accounts instantly while staying within their financial limits.

X-Nave’s Gaming Aggregator will present its expanded game library, which now includes more than 24,000 titles from over 150 providers. Attendees will get acquainted with the Client Hub, which offers easy access to game resources and features, jackpots, documentation, and certificates. In addition, now operators will be able to manage bonuses through the Aggregator, thanks to the module’s built-in bonus support.

The Payment Gateway will introduce several important upgrades designed to improve flexibility and player convenience. One of the latest additions is the Stacking Deposits feature, which allows multiple consecutive deposits to be combined toward activating a bonus. The PIX method now enables players to make deposits straight from the game window, while the Quick Deposit functionality continues to support fast and seamless top-ups. The platform users will also have at their disposal Google Pay as a deposit option and Apple Pay as a withdrawal option. Fully automated deposits and withdrawals via bank transfer will be also available.

Last but not least, the Standalone payment gateway will be presented too. This is a new separate product, which includes all features of the Payment Gateway: transaction monitoring, rule engine, integrations with payment methods, and allows integration with X-Nave and platforms of other providers.

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Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “I always look forward to iGB Live, as this event traditionally provides us with the chance to showcase our innovative solutions to a wide range of professionals from all over the world and to strengthen our existing partnerships, as well as start new high-potential collaborations. This year, my excitement is even greater as the show will be held in a new place – London, which has already established itself over the years as a preferred location for holding large-scale gaming exhibitions. I am confident that our participation in iGB Live 2025 will be a great success, meeting and even exceeding our expectations.”

The post EGT Digital to present its brand-new products designed to perform at iGB Live 2025 appeared first on European Gaming Industry News.

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Compliance Updates

iGaming Trends 2025: First Half-Year Regulations Recap

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SOFTSWISS, a global tech provider of iGaming software solutions, releases a fresh regulatory update as part of its renowned iGaming Trends 2025 report. With regulation remaining one of the industry’s most pressing topics, the company highlights the latest developments from key markets worldwide.

The full recap is divided by countries, covering 24 jurisdictions in total. Below is a condensed selection of insights into the iGaming regulatory landscape by region – the complete breakdown is available for free in the full report.

Europe

  • The UK rolled out stake limits for slots, deposit prompts, bonus restrictions, and a new statutory levy. Tighter oversight of suppliers and affordability checks are also underway.
  • The Netherlands proposed universal spending limits, stricter ad rules, and gave regulators powers to block unlicensed operators.
  • Germany approved a state monopoly model for online table games in Baden-Württemberg, applying a progressive tax.
  • Curacao now shifts toward an EU-aligned, reputation-focused framework, operating under a revamped regime with on-site inspections, ad code updates, and mandatory compliance standards.
  • Malta faces EU infringement proceedings over a legal shield that protects Malta-licensed online operators from foreign claims, which could be overturned.

Asia-Pacific

  • The Philippines exited the offshore gaming model with a POGO ban and introduced domestic reforms, including a GGR tax cut and the launch of a verified list of licensed online operators
  • India awaits a Supreme Court ruling on €11.5B in back taxes and is cracking down on illegal gambling ads.

Middle East

  • UAE signals future digital expansion with iGaming-related hiring, although online licences are not yet issued.

Africa

  • Nigeria restructured gambling taxes and banned Google gambling ads, shifting regulation to states.
  • South Africa introduced a Remote Gambling Bill to establish a regulated online gambling framework, which is now pending approval.

South America

  • Brazil is raising its gross gaming revenue (GGR) tax to 18%, expanding betting regulations, tightening oversight of advertising and payment systems, and introducing new restrictions on influencer marketing, including a ban on the use of celebrities and athletes in gambling promotions.
  • Peru reduced its iGaming tax temporarily and expanded IP-blocking measures.

North America

  • The USA (New York) moved to ban sweepstakes casinos and passed legislation targeting social gambling models.

SOFTSWISS continues to monitor the global regulatory environment to guide its partners through compliance shifts and regional opportunities. 

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post iGaming Trends 2025: First Half-Year Regulations Recap appeared first on European Gaming Industry News.

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Brightstar

Brightstar Capital Partners Completes Acquisition of PlayAGS for Approximately $1.1 Billion Dollars

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Brightstar Capital Partners (“Brightstar”), a private equity firm focused on investing in business services, industrials, consumer, and government services and technology companies, announced the closing of its acquisition of PlayAGS, Inc., a global full-service gaming supplier of high-performing slot, table, and interactive products. The transaction was first announced on May 9, 2024.

The closing follows approval of the transaction by AGS stockholders and the receipt of all required regulatory approvals. Under the terms of the agreement, AGS stockholders will receive $12.50 per share in cash, valuing the transaction at approximately $1.1 billion. As a result, AGS is now a privately held company, and its common stock will be delisted from the New York Stock Exchange (NYSE).

The acquisition comes amid strong growth momentum for AGS. Over the past three years, the Company has more than doubled its global slot unit sales to over 6,100 units, grown online real-money gaming content revenue by over 150%, and increased Table Products revenue by more than 50%—collectively driving three consecutive years of record revenue performance. Powered by strategic investments in R&D and a deep and diverse suite of high-performing products, AGS has become a comprehensive solutions provider across multiple product categories and has a growing global presence both in land-based and online casinos.

“We’re excited to join forces with Brightstar, a partnership that marks both a pivotal moment and a transformative new chapter in AGS’ growth story,” said David Lopez, CEO & President of AGS. “With Brightstar as a strategic partner, we believe AGS is in an ideal position to accelerate growth and double-down on delivering focused, high-impact innovation across slots, table products, and online gaming. This partnership sharpens our ability to serve casino operators with differentiated content and solutions built to give them a winning edge.”

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“We are thrilled to officially welcome David and the AGS team to Brightstar,” said Andrew Weinberg, Founder, CEO & Co-Chair of Brightstar. “We believe that AGS’ full-spectrum product offering and customer-centric culture set it apart in a growing industry. Our goal is to help the Company expand into new markets and continue to use technology to create exciting games and products.”

Macquarie Capital served as financial advisor and Cooley LLP served as legal counsel to AGS. Jefferies LLC served as lead financial advisor to Brightstar. Barclays and Citizens JMP Securities also served as financial advisors to Brightstar. Kirkland & Ellis LLP and Brownstein Hyatt Farber Schreck served as legal counsel to Brightstar.

The post Brightstar Capital Partners Completes Acquisition of PlayAGS for Approximately $1.1 Billion Dollars appeared first on Gaming and Gambling Industry in the Americas.

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