Gaming
Thousands of Kids Learn about Autism and Social Responsibility, Thanks To In-Game Ad Campaign from Istanbul Grand Airport and Anzu in Roblox
Istanbul Grand Airport (İGA) and Anzu, the world’s most advanced in-game advertising platform, launched an in-game advertising campaign within Roblox to celebrate World Autism Awareness Day in Turkey. The activation was part of a larger campaign to spread awareness about autism and social responsibility among children and teens.
The innovative campaign transcended the digital and real worlds. Beginning with organizing workshops for children with autism and asking them to paint their imagination, the pictures were then used as part of an exhibition at the Istanbul Grand Airport.
To amplify the impact and interest of the artworks, they were animated and uploaded to digital AR platforms. Airport guests could then use AR technology to bring the designs to life during the exhibition. What’s more, many of the artworks were turned into NFTs and sold to raise money for the Turkish Autistic Support and Education Foundation (TODEV).
Taking the creativity to the next level and helping the brand reach kids and teens across the country rather than just airport visitors and travelers, İGA worked with Turkish ad network Tooplay and Anzu to bring the artworks into metaverse gaming platform Roblox.
Roblox is a space where millions of players gather to create, share, and play games in immersive worlds. With over 20 million games and more than 202 million monthly active users logging in to play, socialize, create, consume content, and interact with brands, Roblox is one of the biggest gateways for the metaverse and a favored digital platform for kids everywhere, and that’s certainly true in Turkey, which is in the top 10 countries for the largest number of Roblox developers and the largest number of players.
Istanbul Grand Airport leveraged Anzu’s non-disruptive in-game ads to reach thousands of kids across Turkey by displaying the artworks within many of the platform’s most popular titles, featuring them on 3D in-game objects, including roadside billboards and on the side of buildings.
The campaign, which ran from March 29th to April 3rd, 2022, generated almost 1M impressions, allowing Istanbul Grand Airport to reach thousands of young players to help spread autism awareness in a natural and engaging way within a brand-safe environment.
Mertcan Tanaydı, Social & Digital Media Manager at Istanbul Grand Airport, said, “Being able to bring the kids’ designs into the Roblox metaverse was an incredible feat. It propelled our campaign to new heights, providing it with national exposure across Turkey and beyond our borders. Roblox was a natural way for us to reach kids with this incredibly important awareness campaign and to help them learn from others their age. We will be looking to in-game advertising in the future as a robust, powerful, and non-disruptive way to reach players where they are – within their favorite games!”
Betül Gül, Senior Account Manager, Anzu, said, “Gaming is a great medium to raise social awareness and education amongst kids. We’ve seen countless examples of brands leveraging this highly engaging form of entertainment, from building their own Animal Crossing islands to Fortnite takeovers to sponsored streaming.
The difference with Anzu’s in-game advertising solution is that it allows brands to quickly and easily enter the gaming world to reach millions of players directly from within their favorite mobile, PC, console, and Roblox titles. It has been amazing to see the success of Istanbul Grand Airport’s campaign, and I’m looking forward to working on similar projects as brands worldwide continue to realize the potential that in-game advertising offers.”
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Circus Jackpot
TaDa Gaming Releases Circus Jackpot
Award-winning TaDa Gaming has built a name for delivering differentiation for operator platforms with its unique fish-shooting games. Combining the thrill of cinematic video animations with recognisable casino mechanics, these multiplayer games offer a new way to play and win with skill-influenced challenges and in-game progression.
Latest release, Circus Jackpot, takes the action into the Big Top Tent for a fantastical procession of characters, creatures and Awakening Bosses, each one bringing multipliers and triggering bonus games when players successfully take them down.
And this is no ordinary circus: shoals of lower value fish swirl around the tent to bring easy win multipliers from 2x – 20x while Giant Medium Fish raise the game to 80x and the Golden Killer Whale offers up to 100x.
A colony of crabs including Bomb, Drill, Hammer and Wheel versions can each deliver a unique effect when triggered. The Hammer Crab can unleash the power of thunder and the Wheel Crab triggers a bonus roulette game for up to 800x; while the Bomb Crab will detonate a chain bomb attack and the Drill Crab will penetrate through the crowd for maximum impact on explosion.
Players can be strategic on timing blasts. Capturing the Lightning Chain Fish will trigger the Lightning Chain and take out fish, one by one; while the Vortex Fish will create a sea of swirling water that sucks all the surrounding creatures into it.
With up to four players in Circus Jackpot at any time, the first shots are fired from Rocket Cannon positions. Each shot builds up the Free Deep Sea Whirlpool weapon which can be strategically used for full screen wipeouts; while a random Flame Bomb can also trigger, adding to the excitement and win potential.
Weaponry is further enhanced by the Tiger Power and Dragon Power uplifts, designed to take down the Awakening Bosses. These are the Mermaid (100x – 1200x); the Ghost Ship (100x – 1200x); the Thunder Dragon with up to 1980x; and the Wild Hog(60x – 2500x).
Capture any of these Bosses and watch their effects from performances and collisions to raise the multiplier, to the Wild Hog bonus game of Tug of War, where the generous piggy will give 60x – 200x to losers while winners can pull 220x – 2500x.
New characters to appear in Circus Jackpot include the Cash Clown and King Tiger. Targeting the unicyclist Cash Clown will build the multiplier to 350x while a successful shot will make the Clown spin his magic hat in a superb bonus game animation and pull out Coins (10x), White Rabbits(20x – 150x) or the King Tiger Boss, who brings the biggest game multiplier of all.
King Tiger is the star of the show. His party piece is to jump through the Consecutive Fire Rings and Colour Fire Rings at high speed, increasing the multiplier as he soars through the hoops.
Each mile covered is shown on the screen in a spectacular animation. And if King Tiger Boss can clear all the hoops in the challenge, he’ll provide up to a staggering 4800x win potential.
With Mega, Major and Mini jackpots also to be won, this is the new shoot and win game that will have players glued to the screen.
A straightforward UI holds all the controls, with added features for Aim to target specific creatures and Auto to create target lists, giving players strategic agency. Simple rules and descriptions of the characters and their effects make onboarding easier and enable players to get straight into the action with Circus Jackpot.
Sean Liu, Director of Product Management, TaDa Gaming, said: “TaDa’s glocalisation skills enhance our standing as the No.1 provider for fish-shooting. Circus Jackpot takes the highlights from the fish-shooting genre and seamlessly builds in new Bosses and features to deliver big potential in an expertly localised adventure to suit all player levels.”
Available in over 15 languages with 100+ currency choices, Circus Jackpot is available to play from 10th February 2026.
The post TaDa Gaming Releases Circus Jackpot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
Brazil: Regulation, market dynamics and tax pressure shape a new phase for iGaming
The past week has clearly highlighted how the Brazilian iGaming and sports betting market is moving into a more structured, institutionalized and, at the same time, more demanding phase.
Decisions by the federal government, official data released by the Ministry of Finance, and private initiatives focused on regulatory intelligence point to an ecosystem that is leaving behind its experimental stage and entering a cycle of regulated consolidation.
More than isolated developments, recent events reveal a shift in posture by both public authorities and market participants.
Brazil is no longer treating the sector merely as a new source of tax revenue, but increasingly as an industry that requires governance, legal predictability, systemic oversight and clearly defined enforcement mechanisms.
This approach repositions the country on the international radar, bringing it closer to more mature jurisdictions and raising the level of responsibility for all stakeholders involved.
At the same time, the rapid expansion in the number of authorized operators, the broadening of the regulatory scope beyond B2C activities, and the advancement of the tax debate are creating a more competitive and selective environment.
Operating in Brazil continues to offer scale and growth potential, but it now requires strategic planning, robust compliance capabilities and continuous monitoring of the political and regulatory landscape.
The themes that defined the week help illustrate how Brazil is laying the foundations for its new phase in iGaming — one in which growth, institutional control, market intelligence and tax pressure move in parallel and begin to define who is truly prepared to remain and compete in the medium and long term.
Regulation moves beyond operators
One of the most relevant developments of the week was the launch of a public consultation by the Ministry of Finance to discuss regulatory requirements applicable to suppliers within the betting and iGaming sector.
The initiative is being led by the Secretariat of Prizes and Betting (SPA), the body responsible for implementing and supervising the regulated market, currently operating under the Ministry headed by Fernando Haddad.
Until now, Brazil’s regulatory process has been heavily focused on B2C operators.
With the new consultation, the scope expands to encompass the entire value chain that supports the ecosystem, including technology providers, gaming platforms, aggregators, betting systems, payment methods, KYC, AML, anti-fraud and compliance solutions.
In practical terms, the government is signaling its intention to establish minimum operating criteria, technical responsibilities and compliance standards for suppliers as well, reducing grey areas and operational risks.
The proposal
The proposal follows the logic adopted in more mature regulated markets, where oversight is not limited to consumer-facing offerings but extends to the technological and financial infrastructure behind the operation.
For supplier companies, this represents a significant structural shift.
In addition to increasing adaptation and compliance costs, regulation is likely to redefine commercial relationships, requiring closer alignment between licensed operators and their technology partners.
At the same time, it creates a more predictable environment, with clearer rules and lower exposure to regulatory risk in the medium and long term.
The move also reinforces a clear political message: Brazil does not intend to build its regulated market with a purely permissive or revenue-driven approach.
The expansion of the regulatory scope indicates a strategy of systemic control, aimed at sustainability, operational integrity and greater institutional credibility in the eyes of investors and international bodies.
Official operator list confirms accelerated expansion in Brazil
The publication by the Ministry of Finance of an official list of 184 platforms authorized to operate in Brazil’s regulated online betting market confirms the speed at which the sector has expanded since the new legal framework came into force.
The list, released by the Secretariat of Prizes and Betting (SPA), includes operators deemed eligible to operate in the country under the rules established by the federal government.
The figure is striking not only for its size, but for what it represents in terms of competitiveness and market maturity.
In just a few months, Brazil has moved from a largely unregulated landscape to a formally structured ecosystem, with authorization criteria, compliance requirements and centralized supervision.
According to the Ministry of Finance itself, the publication of the list aims to provide market transparency, guide consumers and signal which companies meet the legal requirements to operate while the licensing process is finalized.
It also serves as a tool to organize the sector at a time of transition from an informal market to a fully regulated model.
As the ecosystem becomes increasingly crowded, simply holding a license ceases to be a competitive advantage and becomes a minimum condition for remaining in the market.
Competition is likely to shift toward factors such as operational efficiency, financial robustness, brand positioning, cultural adaptation to the local audience and the ability to operate within a more stringent regulatory environment.
For international operators, the list also serves as a barometer of global appetite for the Brazilian market, now viewed as one of the most promising — and simultaneously most challenging — among newly regulated jurisdictions.
The full list of authorized platforms is available on the official federal government website.
Data and Intelligence take center stage
Oddsgate launches “Brasil On Track”, a strategic platform for Brazil’s regulated iGaming market
Oddsgate has announced the launch of “Brasil On Track”, a strategic platform designed to help operators and ecosystem participants navigate Brazil’s regulated iGaming market.
The initiative was presented on February 5, 2026, at a time when Brazilian regulation marks its first year under Law 14.790/2023, which introduced greater legal clarity, a defined tax structure and compliance requirements for the sector.
“Brasil On Track provides real-time monitoring of regulatory milestones, market indicators and operational requirements, connecting legal updates to direct business impact and linking directly to official sources,” Oddsgate stated in its launch announcement.
The platform was designed to transform regulatory complexity and legal obligations into a continuous, accessible intelligence framework.
Its features include:
- live tracking of regulatory updates and pending legislation; an operational map translating legal changes into practical compliance actions
- market intelligence on player demographics and key performance indicators
- visibility into tax structures, licensing stages and market entry requirements; and specific focus areas covering KYC (Know Your Customer), AML (Anti-Money Laundering), self-exclusion tools, consumer protection and responsible gaming.
According to Oddsgate’s Director of Regulatory Affairs, Valter Delfraro Jr., Law 14.790/2023 marked a milestone that “ended years of uncertainty and provided legal security and operational clarity.”
He emphasized that this new phase places Brazil’s gaming sector on equal footing with mature markets, increasing international competitiveness and attracting global investors.
“We have transformed regulation into a practical, ongoing guide to operating in Brazil with less risk and greater clarity,” added Wagner Fernandes, Oddsgate’s Chief Marketing Officer, noting that the platform is designed to equip teams entering, expanding or optimizing operations in the country.
The launch of “Brasil On Track” comes amid a rapidly evolving regulatory environment in Brazil, where, according to official data from the Ministry of Finance, the sector generated approximately BRL 36 billion in gross gaming revenue between January and September 2025, with BRL 3.3 billion collected in federal taxes during the same period — highlighting the scale and dynamism of the national market.
The arrival of this tool reflects a growing demand for structured market intelligence, indicating that operators and suppliers are seeking not only news and updates.
But solutions capable of integrating regulatory data with real-time operational and strategic insights.
Taxation moves to the center of the debate
While regulation advances and the market becomes more organized, the tax debate has emerged as one of the most sensitive issues of the moment, both for the government and for industry participants.
The possibility of a total tax burden of up to 42% on iGaming and sports betting is no longer merely theoretical; it is being actively discussed with direct political and economic implications — including in exchanges between Finance Minister Fernando Haddad and industry representatives.
Commenting on proposals to increase taxation, Pietro Cardia, legal director of the National Association of Games and Lotteries (ANJL), warned that tax hikes above international standards could undermine the economic performance of companies operating legally and compliantly in Brazil.
João Fraga, CEO of payment solutions provider Paag, highlighted that tax changes in such a young market could directly impact business strategies, particularly less than a year after operations began under the new regulatory framework.
Organized industry groups have also publicly reinforced the need to balance tax collection with the sector’s ability to compete in a market where illegal operators remain strong.
Organizations such as the Brazilian Institute for Responsible Gaming (IBJR) stress that if tax policy focuses solely on revenue generation without a parallel strengthening of enforcement against unlicensed operators, regulated players may lose ground to the informal market, increasing risk and eroding fiscal revenues.
This discussion returns to the center of the agenda at a time when the Ministry of Finance and the National Congress are debating broader fiscal adjustments in the country — debates in which betting taxation has been explicitly mentioned as part of wider revenue-raising proposals.
The weight of this tax burden is being assessed not only in numerical terms, but also in terms of its impact on investment in product development, technology, compliance and consumer protection, placing operators and suppliers in a dilemma that goes beyond a simple cost calculation.
A larger, clearer — and more demanding market
The week’s developments point to a common denominator: Brazil is rapidly moving toward a more structured, but also more rigorous, regulated market. There is greater legal clarity, stronger institutional control and increased competition, but also higher costs and far less room for improvisation.
For those monitoring Brazil as part of an international strategy, the moment calls for careful analysis. The country continues to offer scale and potential, but now demands regulatory maturity, fiscal planning and a long-term perspective.
The consolidation of iGaming in Brazil is entering a decisive phase.
The combination of broader regulation, growth in the number of operators, professionalization of market intelligence and rising tax pressure is shaping a more predictable — and at the same time more selective — environment.
Brazil is definitively leaving behind the status of a disorganized emerging market and operating under clearer rules and constant oversight.
For companies viewing Brazil as part of a global strategy, this is a moment that requires measured reading and well-calibrated decisions.
Scale potential remains high, but so do entry and operating costs, along with the need for compliance, efficiency and differentiation.
The market is likely to continue growing, but in a more rational manner, favoring players prepared to operate in a regulated, competitive and increasingly tax-intensive environment.
The post Brazil: Regulation, market dynamics and tax pressure shape a new phase for iGaming appeared first on Americas iGaming & Sports Betting News.
ASUS
ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour
International competitive entertainment firm BLAST has today revealed a continuation of their collaboration with ASUS, a prominent global technology leader. After a successful collaboration in 2025, ASUS will be the Official Partner for Monitors, PCs, Laptops, Keyboards, and Mice for the entire 2026 season of BLAST Premier, a worldwide Counter-Strike 2 tournament series.
This collaboration will cover six events, three continents, and five nations throughout 2026, commencing this week in Malta for BLAST Premier Bounty S1. The occurrences are as detailed:
- BLAST Bounty S1 – Malta: 13th January – 25th January.
- BLAST Open S1 – Rotterdam, Netherlands: 18th March – 29th March
- BLAST Rivals S1 – Fort Worth, Texas, USA: 29th April – 3rd May
- BLAST Bounty S2 – Malta: 21st July – 2nd August
- BLAST Open S2 – Europe: 26th August – 6th September
- BLAST Rivals S2 – Hong Kong: 11th November – 15th November
Under the agreement, ASUS will supply its top-tier monitors, PCs, laptops, keyboards, and mice for use in broadcasting during all Premier events in 2026.
The ROG Strix XG248QSG Ace will remain in use on stage after successful implementation during the last three events in 2025. The display includes a 24.1-inch FHD Super TN panel boasting a 610Hz refresh rate and Extreme Low Motion Blur 2 (ELMB 2) technology for sharp motion clarity. It guarantees almost no latency with 0.8ms input delay.
The BLAST Premier Esports Station ‘Powered by ASUS’ is crafted for optimal tournament performance. These computers are equipped with the ROG Strix GeForce RTX
5090 graphics card, ROG Crosshair X870E Hero motherboard, and the AMD Ryzen
7 9800X3D CPU.
Kevin Nguyen, Director of Partnerships at BLAST, said: “2025 was an incredibly successful first BLAST Premier season in this new era of Counter-Strike and we’re proud to be going into 2026 re-signing with an industry leader in ASUS. ASUS products not only elevated our competition standards, but also created unique experiences for attending fans at our events. We’re excited to be expanding our partnership with ASUS in 2026 as BLAST Premier wows fans around the world and in new locations such as Rotterdam in March and Fort Worth in May.”
“For two decades, ROG’s mission has been to innovate products that offer exceptional experiences. As we celebrate our 20th anniversary, we’re bringing that legacy to the competitive scene like never before,” said Kris Huang, General Manager of the ASUS Gaming & Workspace Gear business unit. “With this partnership, we’ve built a seamless ecosystem between our ultrafast displays and precision gear. It’s all designed so that gamers can achieve their true potential together in play. This is For Those Who Dare to demand perfection and we are here to deliver it.”
The season commences with BLAST Premier Bounty and continues through to BLAST Premier Rivals, which concludes the season in Hong Kong, with ASUS completely integrated into BLAST broadcasts for maximum brand visibility. This encompasses the physical positioning of ASUS monitors, PCs, laptops, and their range of keyboards and mice. ASUS will be incorporated into both digital and physical branding, in-broadcast ads, and customized branded content shown on air.
Moreover, ASUS is provided with its own broadcast segment that emphasizes highlight replays, featuring exclusive camera angles that display ASUS technology in action. ASUS will engage directly with fans, setting up branded booths at every Premier Arena event, beginning in Rotterdam, which is BLAST’s inaugural event in the Netherlands.
BLAST performed surveys with participants in 2025 to gauge the impact of the BLAST x ASUS collaboration, revealing that over a third of fans in attendance already utilize ASUS products, and 76% of fans who interacted engaged with ASUS products post-event. This is a brand that individuals in the CS community admire and utilize, highlighting the brand’s significance within BLAST and the impact of direct advertising at esports events.
ROG items will likewise bear the labels:
- “Official Monitor of BLAST Premier”
- “Official PC of BLAST Premier”
- “Official Laptop of BLAST Premier”
- “Official Mouse & Keyboard of BLAST Premier”
The post ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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