Latest News
Gambling and alcohol law specialists Poppleston Allen promote Richard Bradley to partner

Leading gambling and alcohol licensing law firm Poppleston Allen has promoted gambling industry compliance and regulatory specialist Richard Bradley to partner.
Richard, working alongside department head Nick Arron, has led Poppleston Allen’s work with operators, both land-based and remote, on regulatory and compliance matters. These have come into sharp focus ahead of the long-awaited publication of the Government’s white paper on gambling.
Richard specialises in gambling licence applications, expansion projects, acquisition deals and other compliance-based legal activity for Poppleston Allen’s clients, which include Merkur Slots UK Limited, The Veterans’ Lottery and Cowells – Arrow Bingo Company, to name a few.
Richard has also led industry commentary around a number of trending and topical compliance-related stories, including how working from home affects the rules governing workplace sweepstakes.
Lisa Sharkey, Managing Partner at Poppleston Allen, commented: “I am delighted to announce Richard’s appointment to Partner. Richard is widely known for his extensive experience in this complex and heavily regulated area. He is a hugely trusted advisor to the firm’s gambling clients and all the Partners are very proud of Richard’s achievements.”
Richard Bradley commented: “The gambling sector has always shown a resilient and entrepreneurial spirit with many novel concepts being introduced by both existing operators and new entrants to the market. We also continue to see vibrancy in the market with increasing levels of investment, acquisition and expansion.
“The gambling regime is already complex and we expect to see further regulatory changes, which will no doubt keep us and our clients busy.
“I am proud to be part of a firm which seeks to provide effective and practical solutions helping operators to understand and navigate the regulatory landscape.”
With offices in Nottingham and London, Poppleston Allen is the largest firm of licensing solicitors in the UK, focusing on licensing, gambling, regulatory work and training for operators.
The team currently comprises 21 lawyers and paralegals, with the gambling team working with clients such as Buzz Bingo, Blueprint Gaming, Bandai Namco and Gauselmann Group, one of Europe’s largest gambling businesses.
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Industry Awards
Wicked Games joins as sponsor for the 2025 Casino Guru Awards

The post Wicked Games joins as sponsor for the 2025 Casino Guru Awards appeared first on European Gaming Industry News.
eSports
BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET

BETBY, a leading provider of innovative sportsbook solutions, has announced a major update to its Betting Tips feature, introducing insights for esports. This industry-first addition positions BETBY as the supplier with the widest betting tips coverage in the iGaming market, enhancing the player experience by delivering data-driven tips that help bettors make more informed and confident decisions.
Part of BETBY’s award-winning AI Labs suite of tools, Betting Tips will provide insights derived from the latest news, key team and player statistics, and other relevant information for popular titles such as Counter-Strike. Betting Tips will cover all major esports tournaments for supported titles, based on betting volume and regardless of the event tier, ensuring comprehensive industry-wide coverage.
In addition to expanding into esports, Betting Tips now delivers significantly improved tip quality. Around 99% of all tips now include a relevant supporting fact or statistic, resulting in clearer, more actionable insights. These enhancements contribute to a more engaging and valuable experience for both operators and bettors.
The integration of esports into Betting Tips reflects BETBY’s commitment to innovation and adaptability in the rapidly evolving betting landscape. The introduction of esports betting tips is also expected to drive higher conversion rates, providing operators with a valuable tool to engage esports enthusiasts more effectively.
To maximize accessibility, Betting Tips will be available in 25 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, Finnish, Arabic, Chinese, Greek, Hebrew, Hindi, Latvian, Polish, Romanian, and Georgian. This multilingual support ensures a seamless experience for operators and bettors worldwide.
“Integrating esports into our Betting Tips marks a significant milestone in our mission to provide comprehensive and innovative solutions to our clients,” said Danil Emelyanov, Head of BETBY’s AI Labs. “As the esports industry continues to grow worldwide, we recognize the importance of offering tailored insights that cater to this dynamic market. This expansion not only reinforces our commitment to innovation but also solidifies our position as a leader in the sports betting sector.
In addition to expanding into esports, Betting Tips continues to offer intelligent insights across a wide range of traditional sports, including Soccer, Ice Hockey, Basketball, Tennis, Cricket, American Football, Handball, Volleyball, Baseball, and Table Tennis. This ensures that operators can engage bettors across all major sports verticals.
The post BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET appeared first on European Gaming Industry News.
Latest News
REEVO Partners with The Ear Casino

REEVO and The Ear Casino have officially joined forces in a powerhouse partnership set to transform the digital entertainment space.
In a bold move that promises to reshape the landscape of online gaming, REEVO, a next-generation iGaming content aggregator and provider, has announced a new partnership with The Ear Casino – a dynamic force in game development and aggregation.
The partnership will see The Ear Casino’s high-quality, engaging portfolio, including popular slot games, crash-games, and Plinko, seamlessly integrated into REEVO’s cutting-edge aggregation platform. Simultaneously, REEVO’s own top-performing titles will be distributed across The Ear Casino’s expansive operator network.
“This partnership is a massive win for both sides, and more importantly, for the operators and players we serve. The Ear Casino brings a fresh, compelling library of games to the table, and we’re thrilled to make these titles available to our partners. By joining forces, we’re not just expanding our reach, we’re driving the future of iGaming entertainment,” said Daniel Cuc, Head of Account Management at REEVO.
With both companies boasting strong presences in regulated markets, this strategic collaboration unlocks new opportunities for innovation, distribution, and player engagement across the globe.
“This is more than just a partnership, it’s a catalyst for growth. We’re proud to align with REEVO, whose tech-driven approach and trusted network elevate everything we do. Together, we’re paving the way for the next generation of gaming experiences,” said a spokesperson from The Ear Casino.
The post REEVO Partners with The Ear Casino appeared first on European Gaming Industry News.
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