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SUITS YOU SIR: PADDY POWER DEBUT ALL-IN-ONE(SIE) AHEAD OF ROYAL ASCOT

Irish bookmaker Paddy Power have unveiled the ultimate horse racing onesie; a fool proof, budget friendly all-in-one morning suit for punters heading to Royal Ascot.
The social event of the summer is famed for oozing upper-class and screaming snobbery.
But staying between the rails and adorning the correct racing attire has caused a kafuffle for many of late – forcing ladies to measure the width of their shoulder straps and the diameter of their headpieces in advance of attending this week’s showpiece.
Meanwhile, gents need to reassess the length of their socks, how discreet their waistcoat pattern is (except for those patriotic in nature) and the hue of their shoe as they approach the turnstiles today (Tuesday, 14/6/22).
In addition, the cost of keeping up with the upper crust is proving more and more prohibitive in the midst of inflation as thousands get set to ascend on the social event of the summer.
So, while tracks try to keep a step head of the latest fashion faux-pas with their ever changing dress codes, the well-known bookmaker will rescue racegoers on route to the track as they reveal their £1 onesie.
A typical morning suit and top hat (required to gain access to the venue’s Royal Enclosure) would cost racegoers approximately £1,845*.
However, today Paddy Power will offer punters an affordable limited-edition all-in-one must for the upper crust.
A limited number of hard-up punters can get their hands on a onesie of their own, as the bespoke morning suit is available via their social media channels while stock lasts.*
And, at just 0.05% of the price of the standard racing attire, this onesie aims to help keep punters keep up with high society without coughing up high prices.
The cheeky Irish bookie released a promotional video on its social channels to show off their new creation, depicting an innocent racegoer mocked for his relatively inoffensive attire as he is called out for daring to wear a bow tie or ‘novelty’ waistcoat.
He also gets a dressing down for flashing his ankles – a non-negotiable offence of the dress code.
Spokesman Paddy Power said: “We feel like it’s about time racetracks reined their rules in a bit. It’s easier to figure out a sudoku puzzle than it is to decipher the dress code at some courses.
“So, we have created an all-in-one answer to punters’ problems…until they need the loo.”
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DATA.BET Secures Spot at SBC Summit 2025

The company strengthens its market position with the recent launch of sports betting
DATA.BET, a trusted sportsbook solution supplier, will present its expanded portfolio at SBC Summit 2025 in Lisbon, stand D160. The company now offers a unified solution covering sports, esports, and virtual sports.
From September 16 to 18, the company’s representatives will unveil the updated product suite. Building on its established presence in esports and virtual sports betting, DATA.BET has expanded into traditional sports betting, covering over 50,000 sports events per month across 63+ pre-match and 38 live sports disciplines. The company’s 24/7 in-house trading team maintains 93% market uptime while delivering 1000+ betting markets backed by official data partnerships.
Each betting vertical, as well as individual sports and leagues within them, can be activated separately or combined based on market needs. Operators can instantly launch the complete sportsbook solution through a ready-to-use Single Page Application (iFrame), while those with an existing betting platform can integrate directly via the Odds Feed API.
At SBC Summit, visitors will explore DATA.BET’s core products: Risk Management system, Odds Feed, Widgets, Streams, SPA (iFrame), and Bet Builder available for all three verticals. The latest features joined our comprehensive suite include Hot Bundles for express betting optimization and Timeline Widget for enhanced game process tracking.
“This marks our first offline presentation of the complete sportsbook solution we launched in May with our full product range and latest features for betting,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “We look forward to showing SBC Summit participants how our technology empowers operators and platform providers to offer their clients a more dynamic and engaging betting experience.”
Discover DATA.BET’s betting technology solution at stand D160. Connect with the team at [email protected] to schedule a meeting.
The post DATA.BET Secures Spot at SBC Summit 2025 appeared first on European Gaming Industry News.
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SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.
Latest News
SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.
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