Bragg Gaming Group

Bragg Gaming Names Yaniv Sherman Chief Executive Officer

Published

4 years ago

June 14, 2022

Sherman brings Over 20 Years of Expertise and Accomplishments to Bragg, Including 15 Years as a Senior Executive for Leading Global Online Gaming Operator

Bragg Gaming Group, a global iGaming technology and content provider, announced that it will appoint Yaniv Sherman as the Company’s new Chief Executive Officer, effective July 1, 2022. Mr. Sherman brings to Bragg more than 20 years of experience in leading global teams across the gaming, software and online gaming sectors, including, most recently, 15 years as a senior executive at 888 Holdings plc (LSE: 888). The Company also announced that Mr. Sherman’s appointment marks the conclusion of the Board of Directors’ review of strategic alternatives, which was announced in November 2021.

Mr. Sherman joins Bragg Gaming Group from 888 Holdings plc, where he served as Senior Vice President and Head of U.S. from 2018 to 2021. In that role, he led the creation of a 15-year joint venture that allows 888 to use the Sports Illustrated brand in the U.S., signed partnerships with Caesars Entertainment and the Delaware Lottery, and developed their U.S. customer support and online marketing teams. In addition, Mr. Sherman headed Dragonfish, 888’s bingo-focused B2B arm, and facilitated its divestment in 2021. From 2017 to 2020, he served as Senior Vice President and Head of Commercial Development, during which he oversaw corporate development, gaming content and epayments partnerships, market research, competitive intelligence and B2B.

Commenting on Mr. Sherman’s appointment, Bragg’s Chairman of the Board, Paul Godfrey, said: “We’re delighted to welcome Yaniv Sherman to Bragg Gaming Group as our new Chief Executive Officer. His extensive industry experience and strong record of success, including many years of senior management leadership and accomplishments for a leading global iGaming operator, makes him ideally suited to lead the Company’s ongoing execution of our successful growth initiatives. Yaniv’s strong record and his expertise in the global iGaming industry, most recently in the U.S. market, will drive value for Bragg as we leverage our recent acquisition of Spin Games, our growing internal game development capabilities, partnerships with leading third-party game studios, and iGaming platform capabilities to establish and quickly expand our presence across the rapidly growing and evolving U.S. online gaming landscape. Yaniv’s appointment brings to a close our strategic review process and signals our intention to leverage our deep array of assets to drive long-term organic growth and build value for our shareholders.”

Mr. Sherman added: “I am honored and excited to join Bragg’s strong and deep leadership team and help drive the Company’s ongoing growth. Bragg’s business momentum reflects consistent execution on its strategic growth initiatives, including its successful entry into new European regulated iGaming markets since the beginning of 2021. In addition, the recent additions of the Spin Games and Wild Streak Gaming studios represent an attractive opportunity for growth and continued expansion of Bragg’s offerings in the North American market, as they integrate their content, products and services with the core Bragg team and platform to offer a differentiated, best-in-class online gaming proposition to existing and future partners. I am very much looking forward to working with Bragg’s board, management and partners in pursuit of these exciting opportunities to deliver ongoing revenue and cash flow growth.”

Mr. Sherman holds both a BA in Business and Human Resources and an MBA from Ben Gurion University in Israel.

Bragg Gaming Group

Massive Gaming launches Blitzcrown titles on Superbet Brazil via Bragg Hub

Published

10 hours ago

June 22, 2026

Wladimir P.

massive-gaming-launches-blitzcrown-titles-on-superbet-brazil-via-bragg-hub

Massive Gaming (MVG) has gone live with Superbet Brazil, launching a selection of Blitzcrown studio titles via the Bragg hub game aggregation platform.

The initial rollout includes eight games from Blitzcrown, which focuses on non-traditional casino formats. Titles available at launch include Boom Boom Hit Plinko, Snowball Plinko, Fast Crash, and Dragon & Wizard.

The content is delivered through bragg hub, using Bragg Gaming Group’s existing aggregation relationship with Superbet in Brazil. The companies noted that Superbet secured a regulated licence ahead of the market’s January 2025 launch.

Blitzcrown’s instant-win games previously secured Brazil RGS, RNG, and individual game certifications from Gaming Laboratories International (GLI).

George Cho, Director at Massive Gaming, said: “Going live on Superbet Brazil is a landmark moment for Massive Gaming, and for Blitzcrown as a studio. Brazil is one of the most exciting regulated markets in the world, and being able to bring our content to Superbet’s players through Bragg’s platform is a testament to both the quality of our games, and the strength of these partnerships. We look forward to expanding our presence in the market as we continue to grow our portfolio.”

Hristofor Hristov, Commercial Director Aggregation at bragg, commented:

“We are thrilled to facilitate this exciting launch between Massive Gaming and Superbet in Brazil. Our bragg hub platform is specifically engineered to seamlessly deliver high-performing, localized content to major operators. Blitzcrown’s certified instant-win and non-traditional games are a perfect fit for the dynamic Brazilian audience, and this rollout underscores our commitment to fueling our partners’ growth in one of the world’s most vibrant regulated markets.”

The post Massive Gaming launches Blitzcrown titles on Superbet Brazil via Bragg Hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Acquisitions/Merger

Bragg Gaming Group to Acquire Drayton International

Published

1 month ago

May 18, 2026

GamingAmericas.com

bragg-gaming-group-to-acquire-drayton-international

Bragg Gaming Group announced that it has entered into a binding term sheet (Term Sheet) to acquire Drayton International (Drayton), a diversified gaming technology and content platform.

In conjunction with the closing of the proposed transaction, renowned gaming entrepreneur Matt Davey, Founder and Chairman of gaming-oriented investment fund, Tekkorp Capital, will join Bragg’s Board of Directors (Board) as Non-Executive Chairman, further strengthening the Company’s leadership as it executes its next phase of growth.

In a demonstration of Mr. Davey’s confidence and view on Bragg’s current and future value, he previously purchased a block of 1 million Bragg common shares in a private transaction with the Company’s CEO, Matevž Mazij, in February 2026. The Company estimates that private stock purchase, combined with Mr. Davey’s current Drayton private stock ownership, will result in him having an approximate 10% ownership stake in Bragg following completion of the planned acquisition.

This acquisition represents a bold step forward from its legacy business, as Bragg doubles down on its commitment to crafting captivating proprietary gaming worlds which deliver proven revenue engines for operators and unforgettable experiences for players, with a particular focus on expansion across North America.

This strategic clarity is complemented by a refreshed brand presence, featuring a vibrant new aesthetic that reflects Bragg’s ‘games-first’ commitment. Being games-first is more than the expression implies — it means changing not only games, but also how they are built, delivered, and monetized.

Bragg already combines battle-tested content and player management expertise with smart technology. But this evolution sharpens the focus on what makes Bragg a unique value proposition in the iGaming sector; a data rich, user experience-obsessed, games-first engineering leader. Bragg not only supplies the games that today’s players demand, but also streamlines everything. This optimizes players’ end-to-end journey, redefining Bragg’s core products into one coherent ecosystem.

Transaction Overview

Pursuant to the Term Sheet and subject to entering into a definitive acquisition agreement and the satisfaction of customary closing conditions, Bragg will acquire 100% of the equity interests of Drayton for 4.5 million newly issued Bragg common shares priced at US$2.00 per share. Bragg will also hold rights which will provide it with a contractual path to full ownership of all five of Drayton’s portfolio studios.

Bragg expects that Drayton’s leadership and development teams will continue with the Company post-closing.

The post Bragg Gaming Group to Acquire Drayton International appeared first on Americas iGaming & Sports Betting News.

711

Bragg Expands Partnership with 711 in Belgium

Published

1 month ago

May 13, 2026

Wladimir P.

bragg-expands-partnership-with-711-in-belgium

Bragg Gaming Group has announced that it has signed a definitive agreement to expand its partnership with leading operator 711 in the Belgian market. This agreement paves the way for the upcoming launch of 711’s new online sportsbook, following 711’s successful acquisition of an F+ license from the Belgian Gaming Commission.

The new sportsbook offering, powered by Kambi’s Turnkey Sportsbook, will be seamlessly integrated into Bragg’s robust Player Account Management (PAM) technology platform. This expansion builds upon the strong existing relationship between Bragg and 711 in Belgium, where 711 successfully operates an online casino under a B+ license since December 2025.

As part of a unified user experience, players visiting 711.be will soon be greeted with a streamlined portal allowing them to choose between the casino and the soon- to-be-launched sportsbook platforms. The go-live is strategically scheduled to occur ahead of the upcoming 2026 World Cup, providing Belgian sports fans with a premium betting destination just in time for the world’s biggest football event.

Following the successful deployment of Bragg’s award-winning Fuze player engagement toolset for 711’s Dutch operations, this expansion also marks the introduction of the toolset to 711’s Belgian sports vertical. In addition to a deep integration with Kambi’s sportsbook technology, Fuze will provide a suite of engagement features, such as real-time tournaments and quests. These features and promotional tools will be implemented and utilized strictly in accordance with the Belgian regulatory and compliance framework, ensuring that all player retention and engagement initiatives align with local requirements.

Matevž Mazij, CEO of Bragg Gaming Group, said: “We are thrilled to have finalized this agreement to further strengthen our global relationship with 711. By supporting their entry into the Belgian sports betting market with our flexible PAM platform, Kambi’s world-class sportsbook, and our proprietary Fuze engagement tools, we are providing 711 with a powerful, comprehensive solution to compete at the highest level. We look forward to going live just in time for the excitement of the World Cup.”

Gilles De Backer, COO at 711, said: “Signing this agreement to expand our Belgian footprint with the upcoming launch of 711sports.be is a pivotal moment for our brand. Having already seen great success with our casino offering via Bragg’s platform, it was a natural choice to extend our partnership for the sportsbook.

“The addition of Kambi’s leading sportsbook technology and Bragg’s Fuze tools ensures that 711 will be well positioned to execute its core identity and strategy in the Belgian sports betting market by aiming to provide the best user experience, competitive odds, and strong player-focused features. The launch is also perfectly positioned for the increased sportsbook momentum we expect during the World Cup.”

The post Bragg Expands Partnership with 711 in Belgium appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.