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Betegy appoints Eugenie Golovina as CMO
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Betegy, the leading sports data and content specialist, has announced the appointment of marketing veteran Eugenie Golovina as Chief Marketing Officer.
As newly appointed CMO of Betegy, Golovina will focus on spearheading the company’s continued outstanding growth across the US and Europe as a truly unique technology supplier for fan engagement.
Betegy’s latest hire reflects the company’s continued commercial success, with Betegy’s leading marketing solutions already deployed in the US with ShotTracker, World Series of Poker, PokerGo and EsportsTV.
With an extensive marketing career spanning more than a decade across multiple verticals, Eugenie has worked with global companies including Jaguar Land Rover, Turkish Airlines, and Phillip Morris International, bringing a wealth of experience to her position.
Previously Golovina served as JKR Investment Group’s Director of Global Comms, an investment fund geared towards the IT, EdTech, logistics, and tech entertainment industries. As part of her role at JKR she also oversaw the positioning of the fund’s portfolio companies and will continue her partnership with the company as a consultant.
In her new role, Betegy plans to continue to scale its product further across the globe, with a particular focus on continued expansion through broadcast, casino and fantasy sports in the US – where Betegy already powers content and engagement for Yahoo Sports and ESPN.
Commenting on her appointment, Alex Kornilov, CEO at Betegy said: “We are always looking to add innovative, ambitious people to the Betegy team and Eugenie ticks all the boxes for us. We’ve collaborated closely in the past and we’re delighted to welcome her to the company.
“It is a period of significant upscale for us, and we will always have space for hard-working, forward-thinking employees. We look forward to a number of exciting announcements in the near future and continuing our upwards trajectory.”
Eugenie Golovina, CMO at Betegy added: “I’ve been working alongside Betegy as a consultant on the side of JKR Investment Group for over a year now and I’m very much impressed by the team and the product itself. I am also inspired to see JKR promoting their employees to the new exciting positions within their portfolio.
“As a true disruptor in the industry, Betegy is an incredibly ambitious brand, and I feel privileged to be a part of the continuing growth of the company.
“There are many exciting milestones hit together in the months coming and lots to look forward to in the roadmap.”
Already proven as the industry’s most advanced AI-powered marketing technology platform, Betegy has established itself as a true industry innovator, enabling operators and broadcasters to create national and international live banner campaigns with as little as one click.
Having first made a name for itself in sports betting with the likes of Parimatch, Tipico and Sportsbet.io, as well as winning the 2021 EGR B2B Award for Innovation, the company now has ambitious plans for further expanding across the US, with plans to be announced in the near future.
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Diamond Slam
ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio
Provider launches a rapid 3×3 release that combines classic slot appeal with contemporary jackpot features for significant winning opportunities.
12th February 2026: ENJOY, the vibrant iGaming content creator, has enhanced its growing slot collection with the launch of Diamond Slam, an exciting and powerful new game that combines traditional slot charm with contemporary jackpot-oriented mechanics.
The small 3×3, 5 fixed payline slot embodies the allure of classic fruit machines with colorful fruit icons, seamless animations, and a lively backdrop, producing a dynamic and engaging environment.
The game’s distinctive feature is the Jackpot Slam. Players gather tokens that fill progress indicators for the Mini, Minor, Major, and Grand Jackpots, enabling players to track their advancement and heightening excitement.
Free spins may be activated by obtaining three bonus or Jackpot Slam symbols, or via a random enhancement that introduces additional special symbols to finalize the activation. This maintains the core game’s excitement and allows each spin to transform into intense action.
When free spins start, only bonus and Jackpot Slam symbols are present. The feature begins with six spins, and hitting three or more special symbols grants an extra spin. Bonus symbols instantly contribute their value to the overall win, whereas Jackpot Slam symbols advance one of the four jackpots. When a jackpot is won, its meter returns to zero, enabling several drops to be collected in one bonus round.
Diamond Slam merges straightforwardness, rapid gameplay, and significant jackpot possibilities, establishing it as an exceptional part of ENJOY’s expanding content portfolio. It offers an ideal blend of nostalgia and contemporary thrill, designed for gamers looking for intense slot action.
Taras Stepovyi, Product Owner at ENJOY Gaming said: “Classic slots remain one of the most timeless and universally loved formats, and Diamond Slam is our latest step in pushing that tradition forward.
“With this game, we’ve taken a familiar 3×3 setup and injected it with high-energy jackpot progression, constant engagement and true big-win potential that resonates with both players and operators.”
The post ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Custom Bet
Sportradar Launches “Custom Bet” Feature
Sportradar AG has launched Custom Bet, a bet builder feature within its Premium Cricket Services (PCS). This new offering launches ahead of the Men’s T20 World Cup co-hosted by India and Sri Lanka, one of the year’s most watched cricket sporting events.
Custom Bet is a flexible bet builder that allows fans to design their own wagers by combining selections across player performances, team milestones and match events in a single bet slip. Sixteen additional markets are also now available, including top batter and bowler in both innings and match, highest first over, highest opening partnership, match fours and sixes.
The Custom Bet feature is now available pre-match across all top-tier men’s T20 fixtures globally. Built on Sportradar’s industry leading cricket APIs, Custom Bet can be implemented by operators already using Sportradar cricket betting solutions.
Will Winzor, Head of Premium Cricket Services at Sportradar, said: “Cricket’s complexity has historically made it challenging to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet ensures operators can deliver these complex, data driven betting options reliably and at scale, while providing fans a more entertaining experience.”
The post Sportradar Launches “Custom Bet” Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
S Gaming ignites US expansion with Fanatics Casino partnership
S Gaming, the fast-growing developer of highly entertaining online slots and casino games, has taken another major step in its US expansion strategy by securing a partnership with leading operator Fanatics Casino.
As part of the agreement, Fanatics Casino will exclusively roll out S Gaming’s standout title, Triple 7 Jackpot, across regulated iGaming markets including New Jersey, Pennsylvania, West Virginia, and Michigan.
What Makes Triple 7 Jackpot Stand Out?
Triple 7 Jackpot delivers a classic slot experience infused with vibrant neon energy. At the heart of the game is its signature Triple 7 feature, which remains visible on-screen throughout gameplay. Players can unlock this feature by landing three Bonus 7 symbols in a single spin.
Once activated, the feature awards one bonus spin and a chance to land the impressive 500x Jackpot prize, adding significant win potential to the experience.
In addition, players can trigger Free Spins by landing three Scatter symbols during the base game, awarding seven Free Games and further opportunities to boost winnings.
Strengthening a Growing US Presence
The partnership with Fanatics Casino marks another milestone in S Gaming’s ambitious US growth strategy. The studio’s focus on sustainable entertainment and accessible, casual gameplay is already resonating with American players.
Charles Mott, CEO and Co-Founder of S Gaming, highlighted the importance of the deal:
“Fanatics Casino needs no introduction and is one of the powerhouse brands in the regulated US market. We’re thrilled to see Triple 7 Jackpot added to its casino lobby and to bring the game to players in New Jersey, Pennsylvania, West Virginia, and Michigan for the first time.”
Mott also noted that the company now works with two major US operators—Fanatics and BetMGM—with additional partnerships expected in the coming months.
Enhancing the Fanatics Casino Portfolio
Fanatics Casino views the collaboration as part of its ongoing strategy to elevate its game offering.
Kieron Shaw, Senior Manager at Fanatics Casino, commented:
“We’re committed to expanding our portfolio to enhance the player experience, which is why we continue to partner with innovative studios like S Gaming. Their focus on fun, combined with strong win potential, brings something fresh and exciting to our platform.”
With this latest launch, S Gaming continues to cement its position in the competitive US iGaming landscape, leveraging premium partnerships to deliver engaging slot experiences to players nationwide.
The post S Gaming ignites US expansion with Fanatics Casino partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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