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Subway and Guild Esports Celebrate First Year of Game-changing Partnership
Subway and global esports company Guild Esports are celebrating their first year of a successful brand partnership. The EMEA-wide partnership engages Gen Z consumers with esports and gaming activations. So far, the collaboration has generated nearly 9000 posts and streams, and over 1800 hours of exposure time, and more coming from Subway and Guild, soon.
Just over a year ago, Subway launched a two-year EMEA-wide brand partnership with Guild Esports, the global esports business co-founded by football star, David Beckham.
As esports continues to grow across the world, with an audience of over 450 million in 2021, expected to rise to 570 million by 2024 (according to market research firm Newzoo), this market is a way for Subway to connect with Gen Z consumers.
But there’s more to Subway’s partnership with Guild than esports alone. It also helps Subway to promote its belief in nutritious food, choice, and variety, to an audience that doesn’t always eat as healthily as they could.
David Beckham set up Guild Esports to take a holistic view of its players’ wellbeing – not only advancing skills in gaming, but also taking care of good nutrition, physical and mental wellbeing. With over 80% of gamers eating or drinking while playing (Newzoo), Guild hopes to promote a healthy relationship between gamers and food. And this aligns with Subway’s values of helping consumers make better and healthier choices.
“It’s great to have Subway on board to help us educate gamers and esports players. We are currently working closely with Subway’s nutritionist to further develop our Health and Nutrition section on our Academy platform, aiming to equip young players with the tools and knowledge needed to improve their relationship with food. The lessons will cover everything from healthy habits around nutrition, improving relationships with food and the benefits and dangers of common nutrition supplements in esports. Keep an eye out on our Academy and Guild social channels for more game-changing content,” Luke Hall, Nutritionist at Guild Esports, said.
“One year on, our partnership with Guild has become a powerful asset across EMEA. We’ve turned it into a far-reaching and multi-dimensional asset with many opportunities for our franchisees to engage local consumers. Esports is a new area for Subway, and we are enjoying the journey. And as Guild is an esports organisation which talks so passionately about nutrition, they offer us a unique and well-rounded partnership,” Louise Wardle, the EMEA VP of marketing for Subway, said.
“It has been great to work with Subway as our brand has grown and we’ve built the range and reach of our activities. We are also excited about the future direction of Guild Academy which has a huge focus on the holistic wellbeing of gamers and are pleased to be working so closely with Subway on the development of our Health and Nutrition section. One year on, it’s been quite a journey and we are now set for our next burst of growth. So, look out for more exciting activity with Subway in EMEA in 2022 and beyond,” Michelle Tierney, CCO at Guild Esports, said.
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Winlandia, the online casino with a Nordic twist powered by SkillOnNet, has expanded its offering by launching bingo vertical to players in the UK and Sweden.
Following the launch, players can now enjoy a range of bingo games from Pragmatic Play, including 90-ball, 80-ball, 75-ball, 50-ball, 30-ball and Speed Bingo, as well as themed rooms, including Big Bass Bingo, Drop Pots, Boom Box and a dedicated Jackpot Room.
They can also take part in the provider’s flagship Bingo Blast format, including spin-offs like Snowball Blast, as well as its hugely popular Diamond Dazzle and just-launched Reels Room.
To super-charge the launch, Winlandia has partnered with Gambling.com and its flagship Whichbingo.co.uk, which will exclusively promote Winlandia Bingo to its audience for several weeks.
To support the launch of Winlandia Bingo, the operator is offering an exclusive welcome bonus together with WhichBingo, consisting of: 100% up to £50 + 300 No Wagering Bingo Tickets + 100 Free Spins on Big Bass Bonanza. To support the launch of Winlandia Bingo, the operator is offering an exclusive welcome bonus together with WhichBingo, consisting of: 100% up to £50 + 300 No Wagering Bingo Tickets + 100 Free Spins on Big Bass Bonanza,18+, GambleAware and T&C applies.
Christoffer Grönlund, Head of Affiliates at Winlandia, said: “This launch highlights our commitment to long-term affiliate partnerships and strengthens our collaboration with Gambling.com Group.”
“Pragmatic Play’s bingo suite allows us to bring the Winlandia experience to a wider audience while maintaining our Nordic character and focus on entertainment.
We’re proud of how our affiliate relationships continue to drive quality traffic and sustainable growth in key markets like the UK.”
Malcolm Farrimond, Head of Bingo at SkillOnNet, added: “It’s great to see Pragmatic Play Bingo now live on Winlandia in both the UK and Sweden. The product offers a strong mix of bingo games, including Big Bass Bingo, Bingo Blast and Drop Pots, with something to suit different types of players.
“We’re also pleased to launch Big Bass Bingo exclusively for UK players – a new room inspired by the popular slot title. It’s a well-rounded bingo offering that supports Winlandia’s focus on entertainment and variety, and we’re looking forward to seeing how players in both markets respond.”
Corina Tanasa, Account Manager at WhichBingo.co.uk, said: “At WhichBingo.co.uk and Gambling.com are delighted to support the exclusive launch of Winlandia’s new bingo product. We look forward to showcasing this exciting addition to the market and delivering an engaging experience to players. This collaboration marks an important step in bringing innovative bingo content to a wider audience”
The post Winlandia launches dedicated bingo offering in the UK appeared first on European Gaming Industry News.
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The Philippine Amusement and Gaming Corporation (PAGCOR) and the National Privacy Commission (NPC) have entered into a partnership aimed at bolstering data privacy protection and ensuring regulatory compliance across the country’s gaming sector.
The collaboration was formalized through a Memorandum of Understanding (MOU) signed on Monday, October 20, at the PAGCOR Corporate Office in Pasay City.
Under the agreement, the two agencies will work together to address data privacy challenges, enhance stakeholder collaboration, and promote a secure and trusted gaming environment.
PAGCOR Chairman and CEO Alejandro H. Tengco said the partnership reaffirms the state gaming firm’s commitment to safeguard the personal data of its employees, licensees, and gaming patrons.
“This MOU with the NPC is a vital step in aligning PAGCOR’s policies and processes with the evolving data privacy landscape, Mr. Tengco said. “It reinforces our duty to protect personal information while ensuring that our operations remain transparent, compliant, and trustworthy.”
He added that the partnership would pave the way for the full development of a database of government officials and employees who are prohibited from gambling in casinos and other gaming establishments nationwide.
“In collaboration with the NPC, PAGCOR hopes to finally develop a database of government employees who are prohibited from gambling in casinos. This is part of our promotion of responsible gaming,” he added.
NPC Privacy Commissioner and Chairman Atty. John Henry Naga, meanwhile, lauded PAGCOR’s proactive stance in embracing data privacy accountability, noting that cooperation between regulatory agencies is crucial in safeguarding personal data especially in industries handling large volumes of sensitive information.
“The formalization of this collaboration between NPC and PAGCOR underscores the security of our citizens’ personal data, which is not just a regulatory requirement but a hallmark of excellence in the gaming industry,” Atty. Naga said.
The idea of a formal partnership was first raised during an NPC-led Data Privacy Training Workshop for Government-Owned and Controlled Corporations where
PAGCOR Data Privacy Officer Maria Concepcion Gloria-Rubio proposed the creation of a framework to enhance compliance mechanisms.
Under the MOU, PAGCOR and NPC will implement joint programs on privacy awareness, capacity building, and policy development to strengthen privacy governance within the gaming sector
The post PAGCOR, NPC join forces to strengthen data privacy in gaming industry appeared first on European Gaming Industry News.
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It’s official, The UAE Lottery’s first AED 100 Million Grand Prize has been won, and verification is now underway!
The UAE Lottery is delighted to confirm this historic milestone for our winner, our organization, and the UAE’s entertainment and gaming landscape.
As part of our standard operating procedures, we are conducting due diligence to ensure that all internal checks, security protocols, and General Commercial Gaming Regulatory Authority compliance requirements are fulfilled before further details on our winner are shared and the prize is awarded.
Responsible gaming, player safety, and operational transparency remain at the heart of everything we do. Safeguarding the integrity of our draws and maintaining the trust of all players continue to be our highest priorities.
We will share more details about the lucky winner once all verification steps have been finalized.
The post THE UAE LOTTERY CONFIRMS FIRST AED 100 MILLION GRAND PRIZE WINNER appeared first on European Gaming Industry News.
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