Affiliate Industry

SharpLink Gaming Announces Partnership with WPT Global™ to Drive Players to New WPT Global Online Gaming Platform

Published

3 years ago

May 16, 2022

SharpLink Gaming Ltd., a pioneer of targeted, data-driven user engagement and conversion solutions for the emerging U.S. sports betting and iGaming industries, today announced that its wholly-owned subsidiary Trenfront Marketing/Poker Affiliate Solutions (“PAS”), acquired in the FourCubed transaction in December 2021, has been selected by WPT Global to manage the new WPT Global affiliate program as its Master Affiliate. WPT Global is an exciting new online gaming operator that has licensed the World Poker Tour^® brand (“WPT”) to market and promote its gaming platform.

PAS has been providing affiliate marketing services to the iGaming market for nearly 20 years across the global poker industry, working with many of the major operators in the iGaming space. In fact, PAS has earned industry recognition as the European online gambling industry’s Top Affiliate Manager, Top Affiliate Website and Top Affiliate Program for four consecutive years by both igamingbusiness.com and igamingaffilliate.com.

Tori Roberts, Vice President, Affiliate Marketing at SharpLink, stated, “We look forward to leveraging PAS’ award-winning reputation and longstanding relationships with traditional iGaming affiliate marketers and operators to help ensure the success of WPT Global’s affiliate program.”

Since its launch in 2003, the WPT has been an iconic brand at the forefront of the global poker community, and the perfect poker brand to license for WPT Global. WPT is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile. With the April 2022 introduction of WPT Global in nearly 100 countries worldwide, fans and players are now able to take their game play to the next level, playing real money games on WPT Global’s online platform, home to the largest pool of recreational players in online poker and designed for fun, fair and secure play.

European Gaming Congress 2024 (Warsaw, Poland)

Rob Phythian, Co-Founder and CEO of SharpLink, noted, “Central to SharpLink’s growth strategy is using advanced technologies, coupled with our team’s global industry relationships and influence, as force multipliers to empower our clients to capitalize on scalable revenue growth opportunities inherent in the online sports betting and iGaming industries. This new partnership with WPT Global is yet another major win for SharpLink and one we expect will yield an important new revenue channel for our Company in the years ahead.”

According to the February 2022 industry research report published by the IMARC Group, the global online gambling market reached a value of $72.3 billion in 2021 and is forecasted to reach $131.4 billion by 2027. Casino.org reports that world gambling statistics show that approximately 26% of the population gamble, or 1.6 billion people worldwide gamble, and 4.2 billion gamble at least once every year.

Affiliate Industry

Gentoo Media reports Q3 2024

Published

4 days ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

2 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.